It's Not Just Talking with Vince Quinn

If you’re trying to grow a business with your podcast, vanity metrics aren’t gonna cut it. You need to know who’s paying attention and why. Here’s how you figure that out: Watch what people do. Look at your LinkedIn feed. Who’s liking your clips? Who’s DMing you about that episode you dropped last week? Who’s showing up to calls already quoting your show? That’s your audience. And you need to writ...

We sat down with Rob Jager to talk about the kind of sales that feel good, for you and for the people you’re selling to. This conversation is all about alignment. Not tactics. Not manipulation. Just honest, effective strategies for helping people say yes to the right thing. We covered how to tailor your sales approach using DISC profiles, how to identify the way someone processes information (visu...

You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing: Nobody’s listening. Nobody’s buying. And your ROI is trash. In this episode of It’s Not Just Talking , I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing...

We talk with speaker and podcaster Marianne Hickman for a deep dive into what truly makes someone a great communicator on stage, on podcasts, and in business. Marianne has booked guests, delivered keynotes, and coached voices behind some of the most effective podcast content out there. In this episode, she and Vince unpack what separates real impact from performative hype. From spotting manipulati...

If your podcast feels stuck and you’re not seeing results, this is probably why. You’re using the wrong playbook. Most shows fail because nobody teaches you how to treat a branded podcast like a real business asset. In this episode we'll break down the podcast category confusion that's killing business growth. Is your show supposed to drive leads? Build authority? Close clients? If you don’t know,...

If you're not using email marketing to grow your business, you're missing out on your most valuable asset. In this episode of It’s Not Just Talking, we sit down with email strategist Rich Young of Vision Global to break down how business owners can use email to drive sales, segment buyers, and improve marketing performance. We explore why your email list is more powerful than social media, how to...

Most creators want more views. But if you're using a podcast or YouTube channel to grow your business, chasing viral content can actually backfire.   In this episode of It’s Not Just Talking, I talk with Auret Esselen of Essetino Media about why an "antiviral" content strategy often works better for entrepreneurs, coaches, and service providers. We unpack how viral videos attract the wrong leads,...

Nobody tells you what it actually takes to survive five years running a business.  We’re talking through the real lessons we’ve learned building SBX Productions from the ground up through burnout, pandemic chaos, bad clients, broken partnerships, all of it. You’ll hear: Why working harder usually makes things worse How to spot a nightmare client (before they wreck your calendar) The partnership tr...

Let’s be real, if your podcast strategy starts and ends with “get more downloads,” you’re already wasting your time. This episode is all about the gap between audience and sales—why most shows obsess over vanity metrics and completely ignore the part where, y’know, you actually make money. We’re diving into the difference between attention and conversion, how to fix the holes in your funnel, and w...

If you’ve ever thought, “I should turn this podcast into a book,” this episode is your roadmap. Tina Dietz is the founder of Twin Flames Studios. She’s worked on over 500 podcast-to-book projects—including bestsellers and award-winners and today, she’s walking us through exactly how it’s done. We talk about: Why turning your podcast into a book is way easier than you think What makes content “book...

You don’t need a brand new idea every week. Stop stressing yourself out. Most of your audience never saw your old posts. The ones who did probably forgot. That is why best ofs work. In this episode, I walk through how to use your old content the right way so you can post more often, stay consistent, and actually get seen without burning yourself out. This is not about being lazy. It is about being...

A lot of people talk about “building community.” The truth is, most of the time they’re not. They’re building an audience.   And if you don’t understand the difference, you’re going to waste time, energy, and opportunities.   That’s why I sat down with Adam Teterus, community manager at Indy Hall and one of the sharpest voices on what real community actually looks like.   In this episode we cover:...

If you're still editing out every "um", you're doing it wrong.   This one's for the business owners spending hours cleaning up their podcast when none of it matters. Your podcast is marketing. It's about clarity, consistency, and trust. Not perfection.   Here’s what we get into:   Why cutting filler words is a massive waste of time What actually needs to go so your episodes don't drag The truth ab...

Instead of the usual It’s Not Just Talking, I want to share one of the new shows we’re producing at SBX. It’s called Founder Culture with Romaine Wright.   Romaine is incredible at breaking down the real problems business owners face and giving clear, practical ways to solve them. That is why we’re so excited to work with her.   You’re about to hear an episode of Founder Culture. If you like it, g...

People like you. They enjoy talking to you. So why aren’t they sending you business?   Because they don’t remember you for anything specific.   This week on It’s Not Just Talking, I’m breaking down how to become top of mind—so people think of you first, talk about you often, and send you the kind of leads you actually want.   Why doing “a little of everything” makes you forgettable   How to clarif...

You don’t have to do your podcast alone and in this episode, Dennis Meador (DM) proves it.  As the founder of the Legal Podcast Network, DM has helped over 150 attorneys launch high-retention, low-friction shows designed to build authority and drive business.  We talk about what makes his done-with-you model so effective, how co-hosting transforms legal podcasts, and why fighting “sameness” in you...

People love to say the podcast world is oversaturated. It’s not. The truth is, it’s only crowded at the bottom. In this episode, we'll explain why most shows get stuck and what separates the forgettable podcasts from the ones that actually drive business.   You’ll learn why chasing sponsors is a waste of time, how to avoid blending in with every generic interview show, and what it really means to...

If you've ever said "I'm not a money person," this one's for you. Christian Brim is a CPA, the author of Profit First for Creatives , and a guy who knows exactly what it’s like to build a business around your passion. We get into the real money struggles creatives face, why traditional budgets just don't work, and what to do instead. We also talk about using content to build trust before anyone ev...

Downloads are not the whole story. Not even close. I talk to business owners all the time who think their podcast is failing just because the download number isn’t huge. That’s not how this works. In this episode, we’re digging into what actually matters when it comes to podcast data. Because if you’re using your show to grow your business, you need to measure way more than downloads. I’m talking...

Victor Idoko is  a financial analyst. He lives in spreadsheets, ROI, and dollar signs. So when a guy like that decides to start a podcast, you know it’s not just for fun. It’s strategic. In this episode, we dig into why a podcast was the smartest marketing move for his business and how it’s become a trust-building, client-attracting machine. We talk about return on time, how podcasting connects to...

We killed our studio. Literally. This is the final recording from the space where we made 95% of our episodes and it’s not because we “outgrew” it or found something better. It’s because we had to face a brutal truth: the business plan wasn’t working. In this episode of It’s Not Just Talking , we’re walking you through exactly why we shut it down, the painful realizations that led to the decision,...

Tired of chasing affiliate deals or hoping for ad revenue? Shayna Davis joins Vince to share a smarter way to make money from your podcast. She explains how your show can position you as an expert and help you land real corporate contracts.   This isn’t about getting sponsors for your podcast, it’s about getting sponsors because of your podcast. Learn how to pitch your full brand and ecosystem, sh...

Most podcasters start with the wrong blueprint. They get sold bad advice, aim at the wrong goals, and build a show that doesn’t serve their business. That’s why rebranding isn’t a failure, it’s a smart move.  In this episode, Vince breaks down why rebrands are often the best decision you can make, when to know it’s time, and how to do it the right way.  If your show isn’t aligned with your goals,...

Dave Jackson has helped more podcasters than just about anyone alive. In this episode he breaks down the real timeline for growth why most shows never make money and how business owners can actually win even with small numbers.  We’re talking niche strategy partnering smart building trust and the one mistake that kills most shows before they get going. If you want a podcast that builds your busine...

How often are you actually checking your top 10 episodes?   Because if you haven’t done that yet, I’m telling you right now you’re missing the clearest signals your podcast is giving you.   In this episode, I sit down with Taylor and we go through the numbers from our first 31 episodes to figure out what’s actually working. And listen to this—it's not the guests. Only three guest episodes made the...