It's just words on the internet

You’re in a “saturated” industry. You offer something a lot of other people offer. You probably even know half of them on Instagram. At some point, someone’s told you the key is to “differentiate yourself” is to niche harder, invent a signature method, or slap a cute acronym on your process. In the season finale of Its Just Words On The Internet , Laffy unpacks why that pressure to be different of...

This one’s for the word nerds. In this episode of It’s Just Words on the Internet , Laffy unpacks why tone words like “bold” or “elevated” don’t mean much…until you define what they mean to you .  Because your brand voice isn’t built by circling a few cute adjectives. It’s built by pulling apart what those words actually feel like in your gut, your world, your weird little niche corner of the inte...

Frameworks, formulas, and best practices aren’t evil — but they can be creativity killers when they take the lead. In this episode of It’s Just Words on the Internet , Laffy breaks down her beef with best practices, why starting with a template often flattens your best ideas, and how to flip the process so your creative instinct comes first. She digs into what happens when you stop defaulting to t...

Okay, she made that stat up. But between the posts you haven’t written yet, the captions you’ve rewritten twelve times, and the website update you keep putting off, feels plausible doesn’t it? It’s easy to spend more time thinking about your words than actually using them. In this episode of It’s Just Words on the Internet , Laffy gets real about the pressure we put on our words — and what happens...

Voice and messaging aren’t separate universes — they’re tangled up together. Which is great… until you’re three-hours deep in a “what the hell do I actually want to say” rabbit hole.  In this episode of It’s Just Words on the Internet , Laffy’s breaking down how your messaging shapes your voice (and vice versa), why “content buckets” aren’t the same as messaging pillars, and how to find the narrat...

Bold. Approachable. Fun. Cute adjectives, but not a brand voice.  In this episode of It’s Just Words on the Internet , Laffy breaks down why the common “pick three tone words” advice falls short — and what to do instead. Adjectives can give you clues, sure. But without context and emotional direction, they won’t tell you how to sound in an email, or a sales page, or when you’re explaining your per...

You didn’t do it wrong. Those brand voice workbooks just weren’t built to help you actually see your voice. And they definitely weren’t built for nuance, emotion, or turning what’s in your head into something you can write from on purpose. In this episode of It’s Just Words on the Internet , Laffy is breaking down why those fill-in-the-blank exercises so often leave you staring at a beautifully wr...

If your brand voice is feeling a little…off, it’s not because you don’t have one. It’s just buried under a pile of “shoulds,” best practices, and niche pressure. The trick is learning how to spot it, pull it out, and have the motherfreaking guts to use it (on purpose). In the first episode of It’s Just Words on the Internet , Laffy’s digging into why writing for your business can feel so freaking...