It's Always Day One

Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well. In this episode we discuss:Where he learns about Amazon, what is the best source of infoSegmenting your portfolio to create strategies for each partSustainability vs. Growth mindsetHow brands can differentiate with...

Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass. In this episode we discuss:Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do soWhat is an exit plan, why you should think about one, and what his looks likeThe rise of FBA acquisition companies like Thrasio, and how he'd build one...

Dave and I sit down for a sharp session on what we can expect to see for your Amazon operations in the next 5-10 years. In this episode we discuss:Big changes he expects are coming this year, and in the next 5 years of operations/logisticsHis thoughts on Amazon LogisticsWhat conversations he think the Amazon transportation team are having at the momentAutomating delivery through roboticsSeller Ful...

10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue. In this episode we discuss:Why surrounding yourself with brilliant contacts is the key to sustainable success on AmazonHow important tech and data will be in 2021, but whether or not it's levelling or widening the playing field. Is Am...

Destaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out. In this episode we discuss:Sponsored video adsDriving brand awareness, and what campaign types you should usePulling on pain points with your ads, then delivering solutionsThe mindset you need to have with amazon advertisingWhen you need to invest in software, and why You can find Destaney on...

Jason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising. In this episode we discuss:How to build a community and whyBuilding out better experiencesHow can amazon and your website work togetherBuilding incremental salesAnkle biter brands, why is scrappiness dangerous You can find Jason on LinkedIn here. Other r...

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at AmazonHow Amazon c...

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at AmazonHow Amazon c...

Elizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising. In this episode we discuss:Advertising won't work if the product doesn't fitWhy you can't get married to anything on AmazonAds will only make a bad product fail faster$17 clicksWhy having a process and structure to your campaigns is crucial for saving time and improving the su...

Chris has successfully built out one of the biggest UK agencies which focuses on supporting vendors and sellers expand across global markets. In this episode we discuss:Going for glory vs. Setting up your operationsHow to handle an Amazon negotiationUnderstanding the full market when entering a new locale, not just what's happening on AmazonLaunchPod Academy LaunchPod is an ever-evolving education...

Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce. In this episode we discuss:What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important...

Another ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you. In this episode we discuss:How he quickly increased customer referrals with one simple changeFixing leaky holes in your customer bucketConverting customers on your websiteDriving average order value on your siteThe importance of influencers and why you shouldn't use them on day 1How CBD can help you reduce ba...

Ian builds Facebook ads and messenger bot flows for brands on Amazon. He's got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success. - Why customer lifetime value is important in advertising - What type of product he thinks people should be focusing on now - Why you shouldn't over obsess...

Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss:Why you shouldn't worry about Amazon brands, they don't have a soulThe hack to getting traction on highly competitive keywords at a fraction of the costThe fastest advertising strategy to get sales on AmazonWhich placements are getting high click-through rates and conversion rates r...

Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies. In this episode we discuss:Which platform might be best for you...

Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future. In this episode we discuss:How many opportunities brands have to create an experience and one excellent exampleWhy you must be building out impeccable experiences across all your touchpointsCustomers expect perfection, what it means when you don't achieve that and...

John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss:The importance of data and how to utilise itHow so many brands lack operational excellence and why they should careChange in the overarching Amazon strategies in the last 10 year...

Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution. In this episode we discuss:How to make Amazon profitableFBA is no longer a basket you want to put all your eggs in toWhat tools are...

Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. In this episode we discuss:How did you prioritise hiring w...

Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement. In this episode we discuss:3 fundamental components of a rocket li...

Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe. In this episode we discuss:How unprofessional the DE marketplace is and how there is still vast opportunity thereWhy the marketplace needs...

Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle. In this episode we discuss:How to drive highly qualified trafficCurating brand experiencesThe importance of...

David is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest). In this episode we discuss:- What are the biggest opportunities in Q4 this year- The single point of failure that most brands currently have on Amazon, but they probably don't know i...

Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles. In this episode we discuss:The importance of thinking long-term with your Amazon AdvertisingWhy 80% ACoS isn't necessarily badBig b...

Andrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem. In this episode we discuss:Launching with nothing but influencer marketingUtilising other people's networks to understand your custome...