It's Always Day One

Warwick lead Amazon renewed in Europe before moving on to managing the UK's largest distributor of renewed Microsoft and Intel devices on the marketplace. In this episode we discuss:What exactly is Amazon renewed and how can you utilise it to increase your footprint on Amazon. A clever way to remove competitors from appearing on your ASIN with product targeting ads. How to market yourself to price...

Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus. In this episode we discuss:Why you must create content that leave people with a feeling of "they get me"Changing the perspective from "steal market share" to "let's grow this category"Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bangThinking about how you can communicate with you...

Taylor breaks down specific steps to get 60-90 pieces of fresh influencer content each month, without breaking the bank. In this episode we discuss:Influencer seeding, what is it and why you need to approach influencer marketing with this techniqueHow to approach influencers and build a relationship from day oneHow you can repurpose influencer content for social media advertisingTools you can use...

Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences. In this episode we discuss:Apple's iOS15 updateHow to communicate with your customers via emailWhy % discounts on your website landing pages aren't workingYou can find Juliana on LinkedIn he...

Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers. In this episode we discuss:How can brands identify the right influencersThe importance building a foundation with your influencers and not...

A detailed breakdown of the new tax changes for EU sellers. Alex from SimplyVAT put me in a state of trance as I desperately tried to take down notes on everything she had to say. With a number of big updates coming on July 1st 2021 it's important for you to understand how this impacts you as a seller in Europe. In this episode we discuss:Union OSS (one stop shop) and what it means for Amazon sell...

Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies. In this episode we discuss:What is it like to work for Amazon IndiaWhy his morale compass was often challenged with Amazon's KPI'sWhat Amazon's initial onboarding process looked like when launch...

Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense. In this episode we discuss:Why he is ignoring Amazon Australia and doubling down on his own websiteThe ongoing challenge of playing with small margins on AmazonThe benefits of building a brand moat and how that sets...

Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit. In this episode we discuss:2 clinical things you need in place to maximise your value when sellingWhy planning to sell should be your immediate thought, never "I must sell"Why it's important not to be responsible for everything in your businessCrying to Seller Support at 3amOptions available to you when se...

I like Elliot because he sells stuff that offends people. He's also running a cracking Amazon agency in Clapham, which is a great place to drink. In this episode we discuss:Sleepless nights with AmazonIs the hype about Amazon aggregators all a little bit sillyFinding evergreen productsThe importance of lowering the barrier to entry for consumables brands on AmazonThe downside of treating Amazon as...

Charles and I natter away like a pair of old Queens. After an hour of rattling away during the "pre talk" we decided it'd be beneficial to just hit record. In this episode we discuss:How dangerous amazon fba aggregators might be for brands globallyHow to get more value when selling your brand to an aggregatorThe importance of an omni-channel presence and practicalities behind creating oneWhy drivi...

Brett managed to change my mind on a few things today. In this episode we discuss:Latest ideas behind title structure and whether you should include your brand nameUtilising Amazon advertising for brand awarenessIs ManyChat still a useful toolWhere you can drive customers from an insert cardRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples....

This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards. In this episode we discuss:Why email pop-ups are done wrong 98% of the timeWhy you don't need a membership, you can just make all customers membersMost sales are down to timing not the offerThe biggest...

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging. In this episode we discuss:How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since CovidWhy Amazon reward brands that package products well and...

An incredible breakdown of the 3-4 steps Amazon leaders take when interviewing candidates. GG has 5 years experience as an Amazonian, eventually positioning herself as a bar-raiser - essentially someone that is great at interviews. I found this chat exceptionally practical for me personally and will certainly be adopting many of the principles discussed with my recruitment going forwards. In this...

John was director of operations and programs at Amazon kindle. He speaks to an array of different mechanisms they implement internally that you can take learnings from. In this episode we discuss:Asking your team to improve by 1X, 2X and 3X vs. Asking for marginal gainsChallenging those around you to think revolutionary rather than evolutionaryUnderstanding the importance of diving deep into an ar...

My mate Sam from Amazon is beautifully posh and spends 30-minutes chatting about the FBA aggregator business. If you're considering selling your brand at some point, it's worthwhile being aware of how it all works, most importantly, how to sell for more money. In this episode we discuss:How do these companies value your brand/businessWhy 2021 is a good year to sellWhat you need to do to sell at a...

Ellenore was the global director of Kindle Content Risk Management at Amazon. A 13-year veteran gracing my podcast studio (not literally) to help all of us understand how Amazon looks at human resource management. I recently received a request on this topic, here is my delivery. In this episode we discuss:How to go about managing change, particularly when we think about the ongoing challenge brand...

All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers. In this episode we discuss:The 3 step theory you must be aware of when thinking about customer LTVHow to score your customers and put them into different bucketsUnderstanding customer buying cyclesWhy qualitative data is so importantNet promoter scoresWhy it's impossible to...

Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success. In this episode we discuss:Understanding relevancy on Amazon and how that is baked into your advertising strategyWhy everything comes back to conversion rateWhen do you switch from a launch campaign strategy to the long-term keyword harvesting strategyWhy there is no such thing as a good...

Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.In this episode we discuss:Creating sustainable success off of Amazon Why you shouldn't obsess with being profitable on the frontendWhat's been happening to customer acquisition costs over the last yearStrategies to improve customer retentionSegmenting up your customersTac...

Francois was my tutor today. The topic was supply chain. In this episode we discuss:Differentiating what you need vs. What you wish you had on your first orderKey quality indicators to be aware ofA checklist of items you want to rattle through before you approach a supplierGetting better terms from suppliers and how to build a relationshipEducating yourself on supply chain for AmazonThe risk of no...

Judson takes creative content to a new level. He's made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates. In this episode we discuss:Building a series of brands on Amazon generating millions of dollars per year on the marketplaceKe...

I didn't want to stop recording. Loved what Charlie shared about community building and launching the brand Wild. It was nice to utilise the podcast platform in order to get a brand owner on, who's brand I'm fascinated by. Charlie shared some nitty gritty tactics him and his co-founder went through to get Wild off to a flying start. In this episode we discuss:How to build an active community group...

Naio blessed me with some Amazon Advertising knowledge, demonstrating how you can continue to peal the layers on the topic with no end in sight. In this episode we discuss: Segmenting competitors into tiers and creating specific campaigns accordingly Amazon advertising budget attribution The importance of creating high quality Amazon content for your ppc campaigns Why impressions is a frequently o...