Paul Patton

It's All About The Comms

Business EN ↓ 6 episodes

It’s All About the Comms is where Aotearoa’s PR and communications community comes together to talk shop, share stories, and celebrate the people behind the headlines. Hosted by Paul Patton, a seasoned comms strategist with a passion for storytelling and connection, each episode dives into the moments, campaigns, and conversations shaping our industry. From award-winning journalists to bold campaign creators, we’ll explore what makes great communication tick — the wins, the lessons, and the stories that move people. Proudly brought to you by the Public Relations Institute of New Zealand.

Author

Paul Patton

Episodes

Claudia Macdonald, NZ PR Legend: What it takes to build an award winning agency 07.05.2026 47:24

Claudia Macdonald started her career as a journalist in Dunedin. She went on to spend eight years in the UK working with corporate and financial clients at Shandwick, one of the world's largest PR agencies at the time. Then, in 1995, she took a role at Auckland ad agency DDB with a brief to build a PR offering from scratch. What followed was 29 years, one agency, and a legacy that few in this indu...

What does it actually take to land a story in the New Zealand Herald? 06.04.2026 28:39

In this episode of It's All About the Comms, host Paul Patton is joined by Shayne Currie—award-winning journalist, former editor of the New Zealand Herald, and now Editor at Large at NZME, where he writes the weekly Media Insider column. Shayne is one of the few people who both shape New Zealand's media agenda and write about it. In this conversation, he's direct: what makes a story ge...

Clarity, Confidence and No Corporate Speak! Mary Lambie on Coaching Leaders to Nail Their Media Interviews 09.03.2026 51:49

A new episode of It's All About the Comms is live, and Mary doesn't hold back. Host Paul Patton sits down with Mary Lambie — award-winning journalist, broadcaster, and founder of Socius Media —for a candid conversation about what it really takes to communicate well when the stakes are high, and the cameras are on. Mary brings over 30 years of television and radio experience to the table, s...

Mark Knoff-Thomas on communication, crisis and accountability 13.02.2026 39:44

Episode three of the PRINZ podcast, It’s All About The Comms, features Mark Knoff-Thomas, CEO of the Newmarket Business Association and PRINZ Communicator of the Year 2025. Host Paul Patton sits down with Mark for a timely, thought‑provoking conversation about what ethical, values‑led communication looks like outside the traditional PR world—especially when reputation and public trust are on the...

When PR builds a nation - creating the world's largest haka 06.01.2026 33:03

The second episode of the PRINZ podcast, It's All About the Comms , showcases what happens when strategic communications becomes a force for cultural change. Host Paul Patton speaks with Sarah Munnik, Partner at Pead and winner of the 2025 PRINZ Supreme Award, Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust. This campaign brought 6,400 New Zealanders together...

Behind the headlines with Three News Lisette Reymer: War Zones, deadlines and the stories you never see on TV. Episode One unpacks the craft behind high-stakes reporting. 21.11.2025 45:51

It’s All About the Comms is the official podcast of PRINZ — the Public Relations Institute of New Zealand . In this first episode, host Paul Patton sits down with award-winning journalist Lisette Reymer , Senior Journalist for Three News and former Newshub Europe Correspondent. Lisette’s new memoir, No, I Don’t Get Danger Money , takes readers behind the scenes of some of the most extraordinary ne...