It's A Yes! Making It In Media

Agency careers are evolving fast, creating new opportunities for media professionals, commercial teams and anyone looking to build a successful career in media. Episode Overview: From global holding groups and specialist independents to social, Amazon and experiential agencies, the agency landscape has never been broader. At the same time, AI, automation and changing client expectations are reshap...

Audio is evolving fast, creating new opportunities for media sales professionals, commercial teams and anyone looking to build a successful career in media. Episode Overview: From digital radio and streaming to podcasting, video content and AI, the audio landscape is changing rapidly. As brands invest more heavily in audio advertising and publishers expand their podcast offerings, demand is growin...

Discover how live events are creating new career and revenue opportunities across the media industry in 2026. Episode Overview In this episode of It’s A Yes! Making It In Media, Jo Wood and Debra Sharron explore why events sales has become one of the fastest-growing and most commercially exciting sectors in the industry. From conferences and exhibitions to awards, sponsorships and experiential par...

Learn how print and digital media now work together and what that means for media sales careers in 2026. Episode Overview In this episode, Jo and Debra explore how print and digital commercial solutions are evolving in today’s UK media landscape. While digital spend continues to grow, the role of print hasn’t disappeared. Instead, it has shifted, becoming part of a broader, more integrated approac...

Discover how to navigate the four-generation workplace, challenge outdated practices without seeming arrogant, and build teams that genuinely get the best out of everyone. Episode Overview This episode of It's A Yes! Making It In Media tackles one of the most talked-about topics in modern workplaces: generation gaps. For the first time in history, four generations are working side by side—Baby Boo...

Learn how to build a powerful LinkedIn profile, create content that gets noticed, and turn digital connections into real sales conversations. Episode Overview In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron explore how LinkedIn has evolved from optional to essential—especially in a post-pandemic world where it's become the go-to place for creating connections. With ove...

Discover how to use AI to enhance your work without sounding like everyone else—plus the prompts, tools, and human skills that matter most in 2026. Episode Overview In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron explore the rapid rise of AI in media sales and recruitment. With 68% of UK businesses now using AI in their screening processes and 55% of sales professional...

Learn how to handle price objections, add value without discounting, and close deals with confidence—even when clients push back hard. Episode Overview In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron tackle one of the most crucial skills in media sales and recruitment: negotiation. The moment a client asks "can you do it for less?" determines whether you're seen as a p...

Learn how to decode silence in sales and recruitment—plus the exact scripts and strategies to get closure without looking desperate. Episode Overview In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron tackle one of the most frustrating experiences in both sales and recruitment: ghosting. Whether you've had a brilliant pitch meeting followed by radio silence, or you've sai...

Discover when to stay in your role, when to pivot internally, and when it's time to make your move—plus the skills that will future-proof your media career. Episode Overview In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron tackle one of the biggest questions facing media professionals: should you stay in your current role, look for internal opportunities, or make a move...

Learn what hiring managers actually look for in CVs and interviews - and the closing techniques that shift the power dynamic in your favour. In this episode of It's A Yes! Making It In Media , Jo and Debra reveal how to position yourself effectively throughout the media recruitment process. Whether you're applying for media sales roles, transitioning from client services, or preparing for intervie...

Welcome to the first episode of It’s A Yes! Making It In Media . Hosts Jo Wood (The Media Exchange) and Debra Sharron (Media Sales Training) share the career paths that led them into media from unconventional beginnings. They discuss their career transitions from pharmacy and English literature into media recruitment and magazine sales, exploring why neither initially saw themselves as "salespeopl...

Welcome to It's a Yes! Making it in Media , an exciting new podcast for media professionals. Hosts Debra Sharron (Media Sales Training) and Jo Wood (The Media Exchange) combine their expertise to help you get hired and stay inspired as you build your media career. Series 1 is coming soon. You can hear it here, on this feed. Subscribe now to be notified automatically when new episodes drop in early...