It's a Profitable Life

Episode Summary Lindsey nearly lost her salon before it had a chance to grow. An $18,000 tax bill in year one had her and her husband sitting at the kitchen table convinced they had failed. Instead, it became the turning point. In this episode, Lindsey sits down with Ronit Enos to trace the climb from that moment to a thriving salon in one of the most competitive markets in Arizona, where eight ot...

Most beauty professionals spend their entire careers learning how to build confidence for other people. But nobody teaches them how to build confidence with money. In this powerful episode of It's A Profitable Life , Anna Manukyan shares her remarkable journey from educator, artist developer, and corporate leader to becoming one of the beauty industry's most trusted voices in financial e...

What happens when you leave the security of corporate success, launch your dream company, and then hear the words nobody wants to hear? "You have cancer." In this powerful episode of It's A Profitable Life , Nick Stenson shares the most personal conversation of his career. After decades leading some of the biggest brands in beauty, Nick walked away from corporate America to build so...

Episode Summary Coral Pleas built Cutting Loose Salons from a single five-chair shop to a five-location, multiple seven-figure company — and she did it by letting go. In this episode, Coral sits down with Ronit Enos to unpack 45 years of lessons: surviving a fire the day before Christmas, walking away from a multimillion-dollar partnership at 47, getting out from behind the chair, and building a p...

They opened their salon. Then an ice storm shut it down the next day. Most people would have quit. These two sisters didn't. In this episode of It's A Profitable Life, Ronit Enos sits down with two founder-sisters who turned a small-town salon into a thriving, multi-layered business — but not before navigating catastrophic setbacks, a devastating betrayal inside their own company, and th...

You Can’t Grow What You Don’t Measure What if the biggest thing holding your business back is not your talent, your team, or your effort… but your data? In this episode of It’s A Profitable Life , we dive deep into one of the most overlooked and misunderstood drivers of success in the beauty industry: data. Because here’s the truth:  If you are not measuring it, you cannot improve it.  And if you...

How Understanding Your Numbers and Building the Right Team Changes Everything What does it feel like to run a business when you don’t truly understand your numbers? And what changes when you finally do? In this episode of It’s A Profitable Life, Ronit Enos sits down with a powerful salon leadership team to unpack their real journey from confusion, overwhelm, and operating on instinct… to clarity,...

Leon Alexander, CEO & Founder of Eurisko Design, built 320 salons using other people's money, distributed Aveda across the UK, and is now disrupting beauty tech. In this episode he breaks down exactly how he did it and what every salon owner needs to do right now to stay ahead. What you will learn: Why your current "wow" is already someone else's minimum standard How to shi...

Delegation, Leadership, and the Freedom to Focus on What Matters What if the reason you feel overwhelmed in your business is not because there is too much to do, but because you are doing the wrong things? In this episode of It’s A Profitable Life, Ronit Enos and Nicole dive into a candid and often humorous conversation with entrepreneur, salon owner, educator, and Spark Virtual Assistant founder...

What does it really take to build lasting success in beauty… across countries, economic cycles, and industry disruption? In this episode of It’s A Profitable Life , Ronit Enos sits down with legendary aesthetician and Repêchage founder Lydia Sarfati for a powerful conversation about resilience, reinvention, and building wealth with integrity. From immigrating to the United States to pioneering sea...

What does it really take to build a company that lasts through economic collapse, industry disruption, and personal hardship... without losing your values or your people? In this episode of It’s A Profitable Life, Ronit Enos sits down with Robert Reed, founder of Ergo Research, and Brock Goldberg, Chief Marketing Officer, for a powerful conversation about resilience, reinvention, and building a va...

Why is it harder than ever for great businesses to attract new clients, even when their work speaks for itself? In this episode of It’s A Profitable Life, Ronit Enos sits down with Ameet Kallarackal, co-founder and CEO of Glammatic, for a deep conversation about visibility, organic growth, and how technology is reshaping the way clients discover salons and service businesses. Ameet shares his jour...

What do you do when you have built something beautiful for 25 years but know it is time to let go? When you are the face of the business, the one everyone trusts, but staying means sacrificing freedom, time, and what comes next? In this episode of It's A Profitable Life, Ronit Enos and Nicole sit down with Alayne Curtis, world renowned hair and makeup artist, founder and former CEO of Make Me...

What do you do when life hits so hard you cannot imagine moving forward, but your business, your family, and your team still need you? In this episode of It’s A Profitable Life, Ronit Enos sits down with April McDaniel, CPA, advisor, and long time financial expert in the beauty and wellness industry, for a powerful conversation about resilience, leadership, and rebuilding after hardship. April sha...

The $100K Hire That Changed Everything What happens when you do everything “right”… and it still feels wrong? In this episode of It’s A Profitable Life, Ronit Enos sits down with salon owner, mentor, and industry leader Anna Walsh for an unfiltered conversation about the unseen cost of growth and the quiet pressure many successful business owners carry. Anna opens up about building a seven-figure...

You Don’t Need Permission. You Need a Decision. What if everything you want in your business and your life starts with a single choice? This episode of It’s A Profitable Life is a wake-up call filled with truth, clarity, and the kind of perspective that shifts you from waiting for change to creating it. This is a conversation about becoming the person your goals require. It is about courage, commi...

From First Date to Forever: How Kati Whitledge Scaled Success Through Systems, Storytelling, and Heart What does it take to turn a single salon into a multi-layered business empire and still lead with heart? In this episode of It’s A Profitable Life , Ronit Enos and Nicole Baldwin sit down with Kati Whitledge, a salon owner, author, speaker, podcaster, and founder of Maya the groundbreaking market...

What if your business performance had less to do with strategy and more to do with your biology? In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin talk with Dr. Khoshal Latifzai, Board-Certified Emergency Medicine Physician and Co-Founder of Rocky Mountain Regenerative Medicine (RMRM), and Colleen Grady, Family Nurse Practitioner and clinical expert in hormone optimiza...

What happens when the thing you built to give you freedom starts to take it away? In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin sit down with Shelley North, Founder and CEO of Glow Beauty Boutique, to explore what it really means to lead with purpose, build with precision, and protect your peace while scaling a seven-figure business. Shelley’s story is one of resil...

You Can’t Fix What You Don’t Measure Every successful salon, spa, or medspa owner eventually realizes that growth isn’t a guessing game—it’s a data game. In this episode of It’s A Profitable Life , Ronit Enos and Nicole Baldwin sit down with Tim Howard , Chief Innovation Officer and Founder of Vish , and Joe Difalco , VP of Strategic Relationships at Phorest , to uncover how the smartest salons ar...

Why Every Entrepreneur Needs an Exit Plan First on It’s A Profitable Life with Michael Cole  Every entrepreneur reaches a breaking point—the moment when drive meets exhaustion and you realize your business can’t depend on you forever. In this episode, Michael Cole shares how he went from Navy veteran to first-time barbershop owner to financial planner for beauty professionals—and what he learned a...

Every entrepreneur reaches a breaking point—the moment when ambition meets exhaustion. In this episode, Leslie Perry shares how she went from running a one-woman bridal makeup business to becoming an executive leader at the Professional Beauty Association (PBA) . Leslie’s story is one of resilience, self-discovery, and redefining what it means to build a business that loves you back. She opens up...

She started with just $200, grew a mission-driven jewelry brand into Nordstrom stores nationwide, and gave away more than 3 million meals to children in need. But after 16 years, Carmin Black faced devastating setbacks that forced her to shut it all down. In this episode of It’s a Profitable Life, Carmin shares the unfiltered truth about building, scaling, and walking away from a company she poure...

In this heartfelt and high-energy episode of It’s a Profitable Life, Ronit is joined by copywriting powerhouse, curriculum architect, and brand whisperer Lacey Simmons. With years of experience helping 7- and 8-figure brands articulate their voice and vision, Lacey shares her journey from instructional design to marketing mastery—and how she helps entrepreneurs transform raw ideas into irresistibl...

In this special episode of It’s a Profitable Life, Ronit & Nicole are joined by longtime friend, HR expert, and serial entrepreneur Rhamy Alejeal—the founder of People Processes. Rami shares how he and his wife built their HR business from the ground up, starting at just 22 years old. His story is one of endurance, innovation, and seeing opportunity in crisis. This episode is part laughter, pa...