It Must Be Nice

Brandon and Drew sit down with creator, videographer, and entrepreneur Sacred Thomas to talk about the unconventional path that led him from running a party bus company to building an audience of millions across social media. Sacred shares how picking up a camera changed the trajectory of his life, why he sold his business to pursue content creation full-time, and how learning to speak on camera b...

Brandon and Drew sit down with Bill Thompson, founder of Spartan Forge, former Special Operations intelligence analyst, and one of the most respected voices in hunting technology. Bill shares the story behind building Spartan Forge from the ground up, how a rejected contract from a competitor ultimately pushed him to create his own platform, and why what looked like an overnight success was actual...

Brandon and Drew sit down with Cru Mahoney to talk about discipline, identity, self-respect, and the mindset behind becoming the person you say you want to be. From waking up at 5 a.m. every day, running daily for nearly eight years straight, and taking ice baths for over 1,200 days in a row, Cru breaks down why discipline isn’t about punishment, it’s about building trust with yourself. The conver...

Brandon and Drew sit down with Texas country artist Brandon Rhyder to talk about the reality of chasing a music career, the sacrifices that come with life on the road, and what it takes to build something that lasts. Brandon shares stories from moving to Austin in 1999 to pursue music, the early years of grinding through songwriter nights and small venues, and the moment a friend first pushed him...

Brandon and Drew sit down with Judd to break down what actually works when it comes to training, longevity, and building a body that holds up for the long haul. From VO₂ max trends and breathing protocols to sleep, diet, and injury prevention, Judd explains why most people overcomplicate fitness and why the fundamentals still beat every new “cheat code” trend on the internet. The conversation dive...

Brandon and Drew sit down with chef Saine Wong, the mind behind one of Austin’s most unique dining experiences, an intimate six-seat sushi counter where every detail matters, Toshokan. Saine shares how years of grinding in professional kitchens eventually led him to build a restaurant entirely around his own philosophy of food, conversation, and experience. What started as an idea to create someth...

Brandon sits down with Dakota Stilts Albritton of the Savannah Bananas to talk about one of the wildest rides in modern sports. From pushing concrete and almost quitting baseball to becoming the first-ever “entertainer player” in Banana Ball history, Dakota shares how a $20 tryout, a pair of drywall stilts, and a push from his mom turned into performing in front of 2.3 million fans a year. They br...

Brandon and Drew sit down with comedian Dean Stanfield for one of the wildest conversations yet. Dean breaks down what it’s really like performing at Just For Laughs in Montreal: seven minutes, 800 seats, no warm-up set, and realizing mid-joke that Canada does not love gun bits. He talks bombing in North Carolina, rebuilding a crowd, and why stand-up is a 10-year grind most people quit before they...

Brandon and Drew sit down with country artist Michael Ray and Nashville songwriter Josh Phillips for a real conversation about how the music industry actually works once the spotlight turns off. They break down writing hundreds of songs just to land a few cuts, why hit songs sometimes sit on shelves for years, label politics, viral TikTok fame changing careers overnight, and how radio tours can ke...

Brandon and Drew sit down with Zack Telander, musician and former fitness creator, to talk about reinvention, discipline, and creative freedom. What started as lifting videos and strength culture eventually turned into a full pivot into music and a decision to go all-in on something completely different in his 30s. Zack breaks down the reality of building an independent music career from scratch,...

Brandon sits down with Drew Haas and Drake Vliem , Drew’s teammate from Netflix’s Outlast Season 2 , where the two built an unbreakable brotherhood surviving the Alaskan wilderness together. What started as a reality show became a mental and physical war of endurance, trust, and grit. They unpack what Netflix’s Outlast really felt like, from the “no rules” team chaos to the brutal cold, the mental...

It Must Be Nice is an unscripted long-form podcast hosted by Brandon , featuring real conversations with creatives, builders, and operators about the work, pressure, and personal cost behind success. In Episode 1, Brandon is joined by co-host Drew Haas , along with guests Bart Crow of the Bart Crow Band and longtime friend Jason Jeffery , for an honest hangar-table conversation about longevity in...