It Means To Work

In this episode, Denayja and Samira explore the evolving landscape of opinions in the digital age, discussing the influence of algorithms on personal style and critical thought. They delve into the role of Vogue as a potential leader in shaping opinions outside of algorithmic constraints, the importance of critics in society, and the generational perspectives on work culture. The conversation also...

AMALIA- Show InfoIn this episode, Samira breaks down the FIFA Club World Cup fiasco. How a lack of community driven marketing, messy strategy and messier execution led to a futbol fail. From there, Denayja and Samira break down how Amalia would have done it differently. Follow us on Substack for show notes: https://substack.com/@itmeanstowork?utm_source=user-menu Summarize this table    In this ep...

In this episode Samira and Denayja discuss the film, TV & commercial production industry’s shift away from LA to other cities/states. Will it actually happen? What does it mean for LA residents? What will it take to keep filming in LA? Plus, Complaints Department: Debating the merits (or lack thereof) of And Just Like That. Follow us on Substack for show notes: https://substack.com/@itmeanstow...

In this episode Samira and Denayja discuss overcorrection - in our work, in our culture and in our lives. From the end of retail to the resurgence of malls. From “events are dead” to “we’re doubling down on live experiences”. As we are in what feels like a constant battle between one extreme and the other, what does it mean to find balance in the way we do marketing? TOPICS DISCUSSED -The overuse...

In this episode, Samira and Denayja discuss what is and more importantly, what isn't good marketing in 2025. How each piece works to fit together to solve a neverending puzzle that makes the difference between a successful business strategy and a failing one. They also debate who decides strategy; what roles does each member of the C-suite play and who is ultimately responsible.

In this episode, Samira and Denayja discuss Mickey 17's marketing. They explore how the lack of clear messaging, not engaging talent properly and other marketing blunders all led the film to a projected $70M loss for a promising film. They also breakdown the anatomy of what makes a good rollout and why.

In this episode, Samira and Denayja discuss Amalia's insights report - a white paper featuring audience engagement insights that surveyed over 200 people across key subcultures. It answers the questions brands have about the emotional drivers that fuel consumer decision-making and how to engage with these key audiences. We also discuss the most overlooked consumer category that brands are missing...

In this episode, Samira and Denayja discuss the evolving landscape of work in 2025. They explore how the entertainment industry can adapt to current trends and the significance of community resilience in the face of challenges. The conversation also delves into the fashion industry's reckoning with sustainability and authenticity, emphasizing the need for brands to align with consumer values....