Is It Worth It?

Is Google Ads a gold mine or just a money pit for your marketing budget?  Every small business owner feels the pressure to "be on Page 1," but at what cost? In this episode of Is it WORTH it?, Tom Malesic from EZ Marketing joins the conversation to pull back the curtain on the world of Pay-Per-Click (PPC) advertising. This isn't a sales pitch for Google—it's a raw, high-energy discussion about the...

Are your core values the heartbeat of your company or just expensive wallpaper? 🚀 Every leadership book screams that you need them, but for a small business, the process can feel like a distraction from the "real" work. In this episode of Is it WORTH it?, Nick Paulakow from One2One in Lancaster, PA, joins the conversation to dissect the high-stakes world of organizational culture. This discussion...

Every small business eventually hits this crossroad: Do you pay a premium for a "plug-and-play" expert, or do you bet on a diamond in the rough and build them from the ground up? In this episode of Is it WORTH it?, we are joined by Elspeth Moffatt, Director of Communications for the Lancaster City Alliance, to tear down the myths of the hiring process. We’re diving into the "Will vs. Skill" debate...

Is "Made in Lancaster PA" or "Sourced Locally" a brilliant business strategy—or a one-way ticket to a margin crisis? 🚀 In this episode of Is it WORTH it?, we are joined by the powerhouse Janine James to tackle one of the most debated topics in small business today: Local Sourcing. We aren't here to give you a "perfect" answer or a final verdict. Instead, we’re peeling back the layers on the tensi...

In this episode we discuss traditional networking, "relationshipping", Jeffrey Gitomer, and so much more!

I discuss the pros and cons of being a one-stop shop as a small business with Jake Handyside.

I talk with Lauren Eisenhauer about LinkedIn and when it is, and isn't, the right social media platform for your small business.    

As a small business leader, you have choices that you have to make.  Getting a coach is one of them.  Which, of course, leads to the question: what kind of coach do I need?   In this episode Rob Skacel, PhD and I discuss Executive Coaching and when it may and may not be a good fit for the small business leader.

In this episode, I talk with Karen Young about when HR Firms are AND aren't worth it.

Bryan Kelley and I sit down to talk about the good and bad of Peer Groups on this episode of Is It Worth It?

It's 2025, should you have old school business cards, one of those new-fangled NFC cards, or just your phone?   Jacob Gallant and I discuss this topic in this episode of Is It Worth It?

Seems like an easy question, right?  But for small businesses there are some real challenges to engaging with your community.  Peter Barber from Two Dudes Painting and I talk about this on this episode.

For Small Businesses, joining the Chamber of Commerce, Economic Alliance, etc can be a big decision.  Katie Mahoney and I sit down and talk about what they do and when it might not be a good fit for your business.  Of course, there is plenty of when it is a good fit discussion in here too!