Interior Design Deconstructed

In this episode, we sit down with Dean Sutton from Wakefields of London, experts in seamless AV and technology integration for luxury residential projects. With a wealth of experience in high-end installations, Dean offers invaluable insights into the technical requirements essential for modern smart homes and how to blend them flawlessly with elevated interior design. Drawing from his extensive w...

In this episode, we sit down with Dan Brutto, the co-founder of the super-high-end kitchen design studio, Onestà. With over 15 years of experience building a business from the ground up, Dan offers a rare and transparent look into the realities of the luxury design market. He deconstructs the journey of founding his company in 2007, specialising in exquisite Italian craftsmanship. Drawing from his...

In this episode, we sit down with Isy Jackson, the founder of the boutique interior design studio, Chelt Interiors. With a rich background in Art History and Interior Architecture, Isy offers a unique perspective on translating academic knowledge into marketable design concepts and building a successful business from the ground up. Drawing from her experiences working with celebrated designers lik...

In this episode, I sit down with Reinhard Weiss, a principal architect at 3S Architects, who brings a wealth of international experience from working with some of the most respected architectural firms in both Munich and London. Reinhard offers a unique perspective on the relationship between architects and interior designers, and how these two disciplines can collaborate more effectively. Through...

Calling all interior designers! Episode 12 of Interior Design Deconstructed is here, and it's a must-listen for anyone looking to build a thriving design business. This week, we're joined by the incredible Lee, who shares his expert advice on everything from making those crucial early decisions to scaling your team. If you're ready to move from creative to CEO, this episode is for you!...

In this episode, we welcome Kanika and Shreya, the creative forces behind Office Banao, for a candid conversation about navigating the demanding yet rewarding world of design. They pull back the curtain on what it truly takes to build a sustainable and inspiring career, sharing practical strategies and hard-won wisdom for designers at every stage of their journey. Tune in to learn about: •Fuelling...

In this episode, we sit down with a celebrated interior designer who has spent over a decade building a successful, award-winning firm in the heart of Sacramento. From her early days gaining experience under other designers to becoming a Certified Interior Designer at the helm of her own practice, she offers an inside look at the journey of establishing a creative business in a regional market. Tu...

What if you could end an endless quest for the most optimal marketing channels, cut through the noise and reach your ideal clients? In this episode of Interior Design Deconstructed, Dr Vanja Ljevar, the co-founder of Kubik Intelligence, shares insights from her research and work of using data to better inform marketing and branding to reach your ideal clients. Tune in to this episode for tips on m...

In this episode, I sit down with social media strategist Jenna George, founder of The Social Refinery, to explore what it really takes to build a powerful, authentic, and effective presence online—especially for creative professionals like interior designers. Jenna shares the foundational elements of a strong social media strategy, how to consistently generate engaging content, and how to build re...

"How can designers overcome the fear of rejection and become super confident?”  This is just one of the game-changing questions I asked confidence and storytelling expert Debbie Bryan in episode 7 of Interior Design Deconstructed. Debbie Bryan  is an award-winning speaker and visibility strategist, featured by the  House of Lords ,  TEDx , and brands like  L’Oréal  for her powerful work helpi...

In this inspiring episode, I sit down with Matteo Bianchi, the visionary founder of Matteo Bianchi Studio and Daruma Design — a globally recognised interior design practice with over 150 successful projects across the world. Matteo takes us on a journey through the early days of launching his studio and shares how his passion for interiors organically expanded into the world of product design , re...

In this inspiring episode, I’m joined by Kate Greunke, founder of The Socialite Agency , to dive deep into authentic and sustainable marketing strategies for creative entrepreneurs—especially those just starting out in the interior design industry. Kate shares her journey of launching The Socialite Agency and the mission behind it, as well as the bold decision to delete her business's social m...

Please give a warm welcome to Gail Doby , co-founder of Pearl Collective , business strategist, profitability powerhouse, and the author behind Business Breakthrough . With 20 years of experience running her own design firm — and degrees in Finance, Banking, and Interior Design — Gail helps design businesses boost profitability (sometimes by over 500%!) through systems, strategy, and smart decisio...

Join Katie Malik and Salimah Mamdani in conversation about how to become a fully booked designer! Salimah, the founder of a Fully Booked Designer shared her insights and strategies on how to start running a profitable business and attract ideal clients.   Salimah is bringing her design industry experience along with strategic marketing and leadership expertise to interior designers, so they can sc...

In this episode, I’m joined by Cinzia Moretti, co-founder of Moretti Interior Design and Business & Interiors. Cinzia shares her inspiring journey—from launching her own interior design business to co-founding Business & Interiors. We dive into what it takes to expand your interior design business internationally, the biggest challenges entrepreneurs face when starting and running their ow...

Join Katie Malik and Christopher Clowes in conversation about digital marketing strategies. Learn how: - a small design firm or independent interior designers compete with larger firms using digital marketing; - interior designers can improve their website's SEO to attract more clients organically; -the top three elements of a high-converting interior design website; -to use articles and blogs...