Interior Design Business

Looking for clients? Try these strategies!  In every designer's journey, there are times when you’re crazy busy, and times when you’re wondering where the next client will come from. If you’re currently experiencing the latter, don’t panic. It happens to us all and you will come out the other side of it. To help you speed that process along, I’m sharing five designer marketing strategies that...

Picture this:  You’re the leader of a process-driven design company with a dreamy client experience, predictable and repeatable results, and a balanced schedule.  Can you envision it? Then you’re one step closer to achieving it! In this episode of the Interior Design Business podcast, you’ll learn how to use systems and processes to create the business of your dreams.  Topics covered in this episo...

How do you take a lead, turn it into a prospect, and then turn it into a good design job? In this episode of the Interior Design Business podcast, I’m sharing my process for turning leads into prospects and prospects into paying clients.  This is one of those things that you need to have a process for in your business. Without a clear and repeatable process, a lot of leads are going to fall throug...

What do you wish you knew about marketing for designers? By the end of this episode, you might just have your answer.  There’s a lot of information out there about SEO, social media, and all things marketing, but it’s hard to sift through and none of it is focused on designers.  Our industry is a little different from others. There are things that need to be done in a certain way and in a certain...

What does it mean to “keep your shape” as an interior design business owner? “Keep your shape” is a motto we use at the Interior Design Business Academy to talk about standing your ground. This comes into play in every area of your business: pricing, time, systems, offers, boundaries… you name it. We’re diving into it all in this episode of the Interior Design Business podcast, and today is our lu...

Do you feel like you never have any free time and yet somehow you still don’t have enough jobs to turn a profit? This problem is more common than you think, and in this episode of the Interior Design Business podcast we’re unpacking why that is. I sat down with our lead coach at IDBA, Valerie Priester, to talk about why designers get stuck with so many little jobs that they don’t have time to take...

How do you tell the difference between honest sustainable companies and those that are trying to trick you with greenwashing in their marketing? This is just one of many questions you might have if you’re thinking about going green in your interior design business, so I've recruited the help of expert Megan Thompson to answer some of those questions and point you in the right direction.  In t...

Do you run a business or a hobby?  In this episode of Interior Design Business Podcast, I’m diving into how your mindset and approach to money can make all the difference in the success of your business. Join me as I share practical insights into essential financial practices and mindsets that will help you get paid what you're worth. Topics covered in this episode include: The numbers you ne...

How many times have you said, “If I just had more time, then I could get it all done”? I think we’ve all been there, but I want to let you in on a secret: It’s not about how much time you have, it’s about how you manage it. In this episode of the Interior Design Business podcast, I’m revealing five tips that will change your relationship with time so that you can improve your time management. Topi...

What if you had a shortcut to identify the profitable and unprofitable practices in your business? Enter this episode of Interior Design Business! I’m here to give you the class on business finances that you never got in design school. Tune in to learn an easy way to understand your financial reports and use them to increase your profits. I’m sharing best practices, communication skills, tips for...

Do you feel like no matter how much care you put into your design business, you never seem to increase your profits? This episode of the Interior Design Business podcast will teach you how to make your business more profitable without starting from scratch. I’m sharing some of the hidden money leaks lurking in your business, unexpected obstacles that are getting in your way, and five simple strate...

What are the appointment do’s and don’ts? As you know, a first appointment is a rich opportunity to gain a potential client’s trust and business. How do you make sure that happens? That’s what I want to share with you in this episode. I’m talking about what to charge, what to include, how long it should be, and lots of other appointment do’s and don’ts. If you’ve ever had a question about how to h...

How do you stay in control of a job when your client is getting carried away? A client that wants to add more work to their job is a good problem to have, but if you don’t know how to appropriately handle it, you’ll soon find yourself out of the driver's seat and wondering “how did I get here?”.  In this episode of Interior Design Business, I’m teaching you the simple steps to follow to make...

These are the confessions of a recovering perfectionist.  This episode of Interior Design Business is all about perfectionism and the surprising problems that it’s causing in your business. I’m sharing what I’ve learned about the dark side of perfectionism and how to overcome it so that you can be a better designer.  Topics covered in this episode include: Why your designs aren’t turning out the w...

In this episode of the Interior Design Business podcast, find out the four major roadblocks to success that most designers face so that you can take the fast track to overcome them.  The four roadblocks I’m sharing in this episode are things I’ve seen come up again and again for struggling designers. I’m coaching you through each roadblock in this episode so that you have the tools you need to tro...

How many times have you wished you had a mini-me to help you get everything done?  When you’re working at 2 a.m. and dreaming about that mini-me, you might think it’s a good time to hire someone, but in this episode of Interior Design Business, I’m going to explain why it’s not. I’m walking you through the problems you’ll encounter if you try to hire a mini-me or jack-of-all-trades, how to avoid m...

Networking doesn’t work, it’s just a waste of time.  Not true! Sorry if the title got your hopes up, but stick with me! Networking is not as hard as you think it is, it’s actually pretty fun, and I’m here to walk you through it. I’m going to turn networking from something you dread into something you look forward to. Don’t believe me? Tune in to this episode of Interior Design Business.  Topics co...

Are you charging enough for your product purchasing services? I talk a lot about design fees and prices here on the Interior Design Business podcast, but in this episode, I want to discuss the product sales side of things. I’m teaching you why you should separate your design services from your product sales, how to change your mindset around product sales, and how to profit from your product sales...

Do you feel like you’re always busy and yet you can never seem to get ahead? The truth is that staying crazy busy isn’t helping you as much as you think it is and in this episode of the Interior Design Business podcast, I’m exploring why. Successful business owners have teams of different people to do different jobs, leaving them with more time to work on the things that pay the big bucks. When yo...

Do you want to create more freedom in your life? What if I told you I know a simple and effective way to achieve that? The answer lies in systems, which is what we’re covering in this episode of Interior Design Business. I’m teaching you how to shift into a systems mindset so that you can simplify and streamline any area of your life.  I’m sharing examples of systems in your day-to-day life, how t...

Are you using templates to create your letters of agreement? If you are, it’s really important that you hear this episode! Templates can be helpful, but they aren’t the be-all-end-all of letters of agreement (otherwise known as contracts).  If you use a template without thoroughly reading it through or making any changes, you’re going to end up in a world of hurt. The problem is that a template is...

Do you feel like you’re in control of your financial situation? Growing up and even into early adulthood, I always thought that my financial situation was something that just happened to me. I didn’t have control and I had to make do with what I had. When someone told me that I was the creator of my situation and I could control what happened, it changed my life.  If you feel like you’re always st...

Let’s talk about selling.  Don’t freak out! I know a lot of people hate this topic. There’s a lot of bad energy and negative stories around selling, but most of them aren’t actually true, so we’re going to unpack them in this episode of Interior Design Business.  I promise you do not have to be like a sleazy car salesman in order to sell. I’m here to teach you how to build a relationship with your...

Hands up if this sounds familiar: your cash flow goes up and down like a rollercoaster, you’re struggling to attract clients and even then they can’t make any decisions on their $5,000 budget, and you’re afraid to tell your friends or family how much you made last year because they’ll tell you to get a real job. If your hand’s in the air, you’re not alone, but it doesn’t have to be that way. What...

Could you be leaving money on the table? We’d all like to hope that we’re not, but it happens all the time, so how can you make sure it’s not happening to you? In this episode of Interior Design Business, I’m taking you through the most common ways design businesses leak money so that you can look at each of these areas in your business and make sure you’re not leaving money on the table. A profit...