Steve Goldhaber

Interesting B2B Marketers

Business EN ↓ 57 episodes

Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.

Be sure to visit the podcast's website and support the creator: www.26characters.com

Author

Steve Goldhaber

Episodes

Episode 4: The Traits of a Winning Marketer with Chris Willis, CMO & CPO of Acrolinx 16.11.2022 41:05

Steve sits down with Christopher Willis, Chief Marketing & Pipeline Officer at Acrolinx, the only AI platform that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it. Chris started as a web developer but quickly became interested in business and marketing in the tech industry. Let's learn from Chris as he discusses the qualiti...

Episode 5: How to Avoid Becoming a Generic Content Marketer with Andra Zaharia 16.11.2022 51:10

Steve sits down with Andra Zaharia, a freelance content marketer with ten years of experience as a communication specialist. She has focused on the infosec industry for five of those years. A self-proclaimed “cyber-realist”, Andra helps her clients make smarter decisions as they navigate our fast-paced and ever-evolving information society. Her work involves helping organizations build scalable co...

Episode 6: How to Build Authority and Credibility on LinkedIn with Matthew Hunt 16.11.2022 37:27

Steve sits down with Matthew Hunt, Founder of Automation Wolf, a communications and demand generation company which helps busy B2B founders/CEOs create all their LinkedIn content in one hour each month. Matthew has built three B2B profitable companies in the last 13 years and has been hired by hundreds of businesses to help them implement his marketing and sales strategies. Some of these companies...

Episode 7: How to Become a Thought Leader in Your Industry with Sarah Wallace 16.11.2022 34:28

Steve sits down with Sarah Wallace, a consultant at Forrester. She has over 20 years of experience working as an industry analyst and thought leadership marketer while providing consulting and advisory to C-level executives on both the vendor and practitioner sides. Over the years, Sarah has consulted for such companies as Futurum Research + Analysis, Oracle, IHS Markit, TimeTrade, and Informa. Sh...

Episode 3: How to Win in the B2B World by Building Powerful Relationships with Your Prospects with Riaz Kanani 09.11.2022 38:58

Steve sits down with Riaz Kanani, Founder and CEO of Radiate B2B, to dive deep into his best strategies for winning in the world of B2B. Listen in as Riaz shares how B2B firms, big or small, can take advantage of ABM to target mature companies, how larger organizations can distinguish themselves by building landing pages that drastically cut down the time and effort needed to get that first conver...

Episode 2: Igniting B2B Marketing through Rehumanizing Strategies with Ethan Beute, Chief Evangelist of BombBomb, Podcast Host, and Best-Selling Author 02.11.2022 43:35

In this episode, Ethan Beute joins Steve Goldhaber as they share strategies and ways to approach B2B and B2C marketing that can promote opportunities for business growth. Find out how personal trust and marketing service exceeds click baits and other social media hacks. Follow Ethan on LinkedIn and check out his books - Human-Centered Communication: A Business Case Against Digital Pollution and Re...

Episode 1: Customer Acquisition, Transitioning to Martech, & The Future of B2B with Manny Rivera, VP of Salesforce 26.10.2022 36:56

With the rapid digitalization of business over the last few years, B2B marketers are being pushed to pivot, adapt, and innovate their marketing tools and strategies. So, are you keeping up? In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Manny Rivera, VP at Salesforce, to share real stories and insights on marketing technology, customer acquisition, and the f...