Interesting B2B Marketers

This episode of the Interesting B2B Marketers podcast features a conversation between Steve Goldhaber and Michael Brenner, an experienced marketer with a 25-year career in sales.  In this episode, they discuss how Michael got into marketing and how to create effective content strategies that meet the needs of customers. They also cover topics like employee activation programs, developing an online...

In this episode, Steve chats with Bill Macaitis, a seasoned marketing advisor with expertise in capital-efficient growth models. With extensive experience in advising B2B and B2C companies, Bill offers a unique perspective on scaling businesses with limited resources. Their conversation revolves around two key topics: establishing a robust brand identity in B2B marketing and executing impactful me...

In this episode of Interesting B2B Marketers podcast, Courtland Goldengate, Marketing Director at Snowflake, discusses his data-driven approach to the 2007 subprime mortgage crisis, highlighting how he leveraged data insights to identify customers and engineer successful marketing campaigns. Courtland and Steve explore the power of data in gaining valuable insights and a competitive market advanta...

In this episode of Interesting B2B Marketers Podcast, Steve sits down with Rissa Reddan, Partner and Chief Marketing Officer at West Monroe, to discuss the challenges of rebuilding and dismantling a brand after an acquisition. Rissa shares her personal experience of reviving a company's brand only to see it disappear after a few months, highlighting the emotional attachment that marketers can...

In this episode of Interesting B2B Marketers, Steve chats with John Short, CEO of Compound Growth Marketing, about the challenges of building SMB awareness. John shares his experience in creating a distribution machine for an HR company, focusing on paid acquisition and content. They discuss the limitations of relying solely on data and emphasize understanding a company's payback time, settin...

In this episode of Interesting B2B Marketers, Steve Goldhaber sits in with Scott Vaughan, Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory, discussing the importance of redefining the role of Chief Marketing Officer and how it can have a significant impact on a company's success. Listen as they discuss sales and marketing alignment issues in the...

In this episode of the Interesting B2B Marketers, Steve Goldhaber and Priscilla McKinney discuss the value of market research and self-reflection in marketing. Through a case study example about a large facility provider for focus groups, they bring to light how collaboration can help industries boost performance.  They then share their own experiences from their first jobs in marketing and how it...

In this episode of Interesting B2B Marketers, Steve is joined by AJ Wilcox, founder of B2Linked, a company that specializes in LinkedIn ads. AJ discusses an intriguing case study where his company aided a client to scale recruitment efforts by segmenting the audience into micro categories and tailoring messaging for each. AJ and Steve delve into the early days of LinkedIn advertising, the importan...

In this episode of Interesting B2B Marketers, host Steve is joined by Amanda Elam, CMO of Bloomreach. Amanda, a dedicated B2B SaaS marketer, brings a wealth of knowledge and passion for technology, data, and creativity to the conversation. She divulges her insights into a successful rebranding campaign she spearheaded for a tech company transitioning from on-premise to cloud offerings and discusse...

In the latest episode of the Interesting B2B Marketers podcast, Steve is joined by Tim Hughes, the Co-Founder and CEO of Digital Leadership Associates. With a focus on the integral role of social media in business growth, Hughes shares his wealth of experience and knowledge in the digital world, including insights on artificial intelligence, content strategy, and the transformative power of coachi...

In this episode, Steve Goldhaber is joined by Jon Russo and he discusses his extensive experiences in B2B marketing. He then shares a case study about a SaaS company that pivoted to new areas after optimizing technologies and presenting data.  They also talk about helping an organization become more strategic with an account-based sales approach, avoiding landmines in the process. Finally, they ex...

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber interviews Scott Stockwell, an experienced B2B marketer and consultant with a unique background in retail, management consulting, and brand management. Scott is also the chair of the B2B Council for the Data and Marketing Association and an advocate for a B2B marketing community in the UK called Propolis. In this conversatio...

Steve Goldhaber chats with Brian Macreadie, a B2B marketing pro with 25+ years of experience, about the power of creativity in competitive industries. They share case studies on marketing with limited budgets, the key components of effective marketing, and the significance of bravery and creativity in overcoming industry challenges. For new marketers, Steve and Brian offer advice such as understan...

In this episode of Interesting B2B Marketers, Steve sat down with Steffen Hedebrandt, Chief Marketing Officer & Co-Founder of Dreamdata. He shares his experience on how defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn can help companies increase their momentum and growth. Steffen also shared his experience with his first full-time job in marketing, which invol...

In this episode, Steve interviews Christine Bailey, a B2B marketing expert who shares her experience creating a new market category for a regulatory technology (RegTech) software company. Christine discusses defining a purpose-driven value proposition, conducting research, using color psychology, building a scalable revenue marketing engine, optimizing websites and lead flow, and creating unique m...

Jeremy Shere, Founder & CEO of Connversa Podcasting discussed all things podcasting for businesses. Jeremy shares insights from his experience as a seasoned podcast producer, cautioning that while it may seem easy to get a podcast up and running, there's a lot of work involved. They also discuss the importance of setting goals and how to integrate a podcast into your existing marketing ec...

In this episode of the Interesting B2B Marketers podcast, Maneesh Sah, Founder and CMO of Rave Marketing Partners, shares his expertise on effective communications and marketing strategies. Maneesh introduces the "three Cs" model, which focuses on content, capability, and campaigns, and discusses how his company's global leadership team developed this successful strategy. He emphasi...

In this episode, Stephen Kemish, Founder & CEO of Intermedia Global Ltd., discussed how his company helped a global tech company stand out in various markets by conducting an audit and mapping their content by genre and stage. They discovered that creating more educational content was the best way to sell and market the technology effectively. Stephen emphasized the importance of being helpful...

Getting your business to take risks and try new things establishes your brand positioning and upscales your content marketing. Join Glenn LaFollette, a content marketer and storyteller for brands, as he discusses the importance of finding a story to activate a brand launch and why effective storytelling is crucial in B2B marketing to create effective and engaging stories that can reach a wider ran...

Gini Dietrich is a seasoned PR professional who started her career in a traditional PR firm but quickly realized that it wasn't the best way to grow a business. This PR maven is the mastermind behind the PESO Model and has been shaking up the industry for over 17 years. From social media to content creation and paid media, Gini will be sharing her insider tips and tricks for combining paid, e...

Bob Buday is an experienced thought leader and author of the book "Competing on Thought Leadership." With 36 years of experience in the field, Bob is considered one of the pioneers of thought leadership and has been in the profession even before the term was coined. In this episode,  you will learn: How unexpected disruptions, such as a power outage, can lead to deeper connections and me...

Steve sits down with Eric Sawitoski, an award-winning creative executive with 20+ years of success devising brand strategies and marketing solutions to increase ROI through digital innovations, experiential marketing, and campaign execution. Eric is the Chief Marketing Officer at WNDR Museum, and a Strategic Advisor at ELAW CREATIVE, and an Advisory Committee Member at Workvana. Listen in as Eric...

Clay Stelzer is the founder and CEO of 15Sixty, a company with a mission to help people become better versions of themselves. In this week's episode of the Interesting B2B Marketers podcast, Clay shares his own entrepreneurial journey as well as valuable tips for other aspiring business owners. Get ready to be inspired and learn from one of the most highly accomplished entrepreneurs in the in...

Steve sits down with Steve Lafontaine, Senior Director Of Marketing at Granicus, a software company that provides the first and only civic engagement platform for the public sector. Trusted by over 6,000 global government agencies, the platform connects people and government with a unified experience that integrates websites, online services, digital communications, and more to serve every residen...

Steve sits down with Ryan Paul Gibson, Founder of Content Lift, which makes use of investigative interviews to help marketing teams find more customers. Their process gives clarity and consensus on why customers are choosing your brand; allowing you to develop fresh messaging, campaign and copy ideas; and overall offer better insights on how to spend marketing dollars. Ryan also serves as a Senior...