Headway

Intent & Craft: A Product Design Podcast

Business EN ↓ 3 episodes

Intent & Craft is a product design podcast from the team at Headway, a digital product agency. We talk design systems, AI in the design process, and what it actually takes to scale design for B2B SaaS products. From enterprise-level component libraries to the tools and workflows shaping modern product design teams, each episode breaks down the intent behind the decisions and the craft behind the execution. Built for design leaders, product leaders, and the people who work alongside them.

Author

Headway

Episodes

Teaching AI to Speak Your Design System's Language with Reony Tonneyck 04.06.2026 54:55

“With design systems, it’s not just about the tools or what you provide and how others use them. There’s also a significant cultural aspect to consider.” In this episode, we dive into the practical realities of building and maintaining a design system in a fast-moving startup environment with Reony Tonneyck, Senior Product Designer at Command Zero. Reony shares his journey from animation to web de...

Design Systems in the Age of AI Agents 02.04.2026 37:54

"Design is about creating cohesive, functional systems that adapt to both human and technological needs." In this episode, we explore the key components that make design systems effective in real-world production environments with the Headway Design Team. Billy Sweetman , Breanna Shappy , Melissa Gallagher , and Sam Pecard discuss the nuances of building a design system that works seamlessly acros...

Why Intent Matters More Than Ever for AI and Product Design 18.03.2026 45:34

“Design is a series of thoughtful decisions that come together.” In this episode, we talk about the core principles of intentional design and craftsmanship with the Headway Design Team. Billy Sweetman, Jacob Miller, Breanna Shappy, Melissa Gallagher, and Sam Pecard discuss the meaning behind "Intent & Craft" and explore the key differences between design decisions and their execution. They tackle...