Intelligems

IntelliJAMS

Business EN ↓ 6 episodes

We got a real jam going down, welcome to IntelliJAMS. Hosted by Alex and Adam, each episode serves up quick insights and real-world takeaways, all packed into a fast and fun format. Whether you’re experimenting with new ideas or want to learn what other brands are already up to, Intellijams has everything you need to stay in the loop. Tune in for short, sweet, and totally actionable insights!

Author

Intelligems

Episodes

IntelliJAMS EP 061: How Much Traffic Do You Actually Need To A/B Test? 15.06.2026 9:46

How much traffic do you need to A/B test? And is your brand actually big enough to run a real experimentation program? These are two of the most common questions Shopify merchants ask before getting started, and most of the time, the answer is "less than you think." In this episode of IntelliJAMS, Alex and Adam break down the actual thresholds that determine whether A/B testing makes sense for yo...

IntelliJAMS EP 060: The Frequently Unanswered Questions 08.06.2026 25:50

Your product page probably does a decent job explaining what you sell. But is it answering the questions customers are asking themselves and never typing into a chat widget? Adrian Stewart, co-founder of Scale Messaging, has a framework for finding those gaps, and it can change the way you approach A/B testing your messaging. In this episode of IntelliJAMS, Alex and Adrian dig into the "Frequently...

IntelliJAMS EP 059: Why Post-Purchase Is the Money Moment for Shopify Brands 01.06.2026 13:31

Post-purchase upsells sit at the exact moment a customer has already committed — credit card swiped, conversion done. That means there's zero risk of hurting conversion and pure upside potential for your AOV. In this episode, we break down why post-purchase might be the highest-leverage Shopify A/B testing opportunity most brands haven't explored yet. In this episode of IntelliJAMS, Adam and Alex...

IntelliJAMS EP 058: Outputs vs. Outcomes: A Better Way to Think About A/B Testing 27.05.2026 13:58

Running 10 tests a month sounds productive, but if none of them are tied to a real business question, you're just taking swings for the sake of swinging. In this episode Adam and Alex dig into why "how many tests should I run?" is often the wrong question, and what to ask instead when you're building an experimentation program on Shopify. In this episode of IntelliJAMS, Adam and Alex explore the d...

IntelliJAMS EP 057: Calling out the anxieties of A/B testing 27.05.2026 27:13

A/B testing can feel high-stakes, especially in e-commerce. You launch a test, check it an hour later, and either think you've broken your store or discovered a goldmine. Neither is true yet. This episode is a therapy session for anyone who's felt the anxiety of running A/B tests on their Shopify store. In this episode of IntelliJAMS, Alex McEachern and experimentation expert Ally Petretti walk th...

IntelliJAMS EP 056: Instead of planning your tests, test your plan 11.05.2026 28:20

Conversion rate went up, but did profit? Most testing programs optimize for one metric in isolation, and that's exactly where they go wrong. In this episode, Amanda Siegel (Director of E-commerce at Scale Media) breaks down why she stopped calling what she does "CRO" five years ago and started treating testing as a tool to validate business strategy, not just chase website wins. In this episode, A...