In.Studio In-House Podcast

Can an insurance and financial services company build an in-house agency in a highly regulated industry? It's not impossible and might be the way to go! In our newest episode, Beth Anne Mandia of TruStage shares how she built the in-house agency as a response to a reorg at the company and its marketing department. She explains the challenges in the financial services industry, how she leads th...

Ideal Industries isn’t a household name, even though their products have been used on every NASA mission including the Apollo moon landings. In this episode, Mikaela Maloney Sr of Content and Communications, tells the story of how she helped to build a fully remote in-house brand marketing team that has transformed this century old, sales driven, B2B company into a marketing lead organization with...

Can an in-house agency be more than just a faster and cheaper option? Our guest for this episode, Jeremy Jones of Mailchimp’s Wink, proves that not only can in-house teams meet the demands of ever tightening budgets and workloads, but they can produce award winning creative while doing it. Ad Age named Wink the in-house agency of the year in 2023 and Jeremy shares the challenges, strategies, metho...

The guest for the second episode of the In House Podcast is Mandy Janicki of UL Solutions. Mandy has spent her entire career working in h-house and shares her experiences starting UL’s global internal agency, which has delivered lower costs and improved brand scores.

Welcome to the premiere episode of the In House Podcast, a series where leaders in in-house marketing and advertising tell their stories. I'm Craig Teper, the co-founder of In Studio, a digital production consultancy for in-house agencies. We're producing this podcast to create a community where best practices, advice and hard learned lessons from our friends and colleagues across the indu...