Instant X-Pertise: Marketing

Drowning in AI hype, tools, and terms like "agentic workflows"? You’re not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics. No fluff. No fear-mongering. Just straight talk on how AI can give you your time back, starting today. They’ll show you how even simple AI tools can make your daily tasks easier (including fixing an old sprinkler box...

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results. In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization...

What do you get when Harvard Business School, Wharton’s Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics. In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the groundbreaking study that's reshaping how we think about AI, produc...

Worried about AI and data security? You’re not alone. But let’s get real: how much of your daily work actually needs MI6-level protection? Sure, trade secrets like the Coca-Cola formula need to stay locked down. But what about competitive research, biz dev emails, or brainstorming sessions? The truth is that AI can help you accelerate a huge portion of your workload without compromising security i...

You know that moment in Jerry Maguire when Tom Cruise is pleading, “Help me help you?” That’s exactly how we need to be thinking about AI. If AI isn’t giving you the results you want, it’s not the tech, it’s how you’re using it. Almost no one yet realizes that AI works best when you let it guide you. In this episode, we’re breaking down the simple shift that changed everything for us and our AI Tr...

Discover how to transform static lead magnets into interactive experiences that captivate your audience and boost response rates, all with the help of an off-the-shelf AI LLM. In this episode, Yvette and Shari share EXACTLY how they used ChatGPT to create a personalized quiz (from idea to HTML) in under two hours, a process that used to take 20+ hours! Learn practical tips on how to collaborate wi...

Welcome to the finale of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 8 of 8: 64 How to use AI to uncover needle-mo...

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 7 of 8: 64 KPIs for Sales Leaders to Crush with AI. Skill u...

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 6 of 8: How marketers can use AI to generate quality social...

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 5 of 8: How Sales Teams Can Personalize Messaging at Scale...

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 4 of 8: 64 Ways for Brand Managers to Double Productivity....

Welcome to part 3 of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 3 of 8: 64 Ways for SDRs to Double Productivity....

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 2 of 8: 64 Ways for CMOs to Double Productivity. Special Ho...

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 1 of 8: 64 Ways for Sales Leaders to Double Productivity. S...

In Episode 92 of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal their unique perspective in the form of the "Build-A-Bear Epiphany" about AI's untapped potential. Forget the noise and hype—discover why upskilling on AI is more urgent than ever and how it could be your key to unmatched productivity. Plus, don't miss details on an exclusive free AI training week designed for sale...

As we continue our mission to upskill people on using AI, we often hear, "what does it DO?" The answer is "it depends." In this episode of Instant Expertise: Marketing, we explain why everyone's AI use cases are different as we share three ways we use it regularly to get back valuable time and improve what we deliver. Find out more at xpromos.com/ai

When the Gen AI market is cluttered with overpromising tool providers, prompt slingers, and sensational media headlines, it’s easy to miss the fundamental truth about how AI is changing what we do everyday. In reality, we’ve already reached the AI Productivity Tipping Point without most realizing its even here. Join XPROMOS co-founders Shari Nomady and Yvette Brown as they deconstruct how knowledg...

Jumping in too early on any innovation is fraught with risk. So what about generative AI? In this episode of Instant X-pertise: Marketing, XPROMOS’ Co-Founders Shari Nomady and Yvette Brown break down the adoption risks of GAI within the context of the Trend Model and explore the pros and cons of early adopters vs laggards. Discover more about how to skill up on AI at xpromos.com/ai Music Title: I...

“We are all using AI for some tasks, but no one is using it intentionally and purposefully,” lamented a client recently. You can drive ROI and 1000X productivity gains when you have a foundational understanding of how to make that happen. Listen in as XPROMOS Co-Founders Shari and Yvette reveal what that Simple AI Framework looks like. Discover how you and your team can build your foundations in 9...

Welcome to Episode 87 of Instant Expertise: Marketing! This week, we tackle the crucial question of how crucial is it for knowledge workers to skill up on AI. Spoiler alert: Yvette Brown and Shari Nomady, co-founders of XPROMOS, reveal why now is the moment to embrace AI. With Yvette's visionary approach and Shari's pragmatic insights, they break down the urgency of AI training and the pot...

AI is everywhere, and the hype is real. From small pilot programs to everyday tools, AI is transforming the way we work and live. Yet, too many professionals, especially knowledge workers, are only dabbling when they should be diving in. Join Yvette Brown and Shari Nomady, co-founders of XPROMOS, as they unravel the exhilarating and terrifying aspects of AI. Learn how generative AI like ChatGPT ca...

Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country. You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts. If you’d like some more guidance on AI enablement to solve your marketing challenges, reach out to us at XPROMOS.COM

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story? Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your pr...

Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from sc...

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out...