DRIM

Instant Influence

Business HI ↓ 6 episodes

Welcome to Instant Influence, the podcast that brings you exclusive insights from top digital marketing leaders, revealing the strategies behind their most successful campaigns. Each episode offers the latest trends and practical tips you won't get at conferences. Whether you're a marketer, content creator, or entrepreneur, Instant Influence is your go-to source for inspiration and actionable insights.

Author

DRIM

Episodes

Navigating Marketing in the Most Regulated Industry 13.02.2025 23:44

How can brands engage with customers in a highly regulated industry? What does it take to retain their loyalty and build trust in markets where engagement is traditionally low? How to navigate challenges in a push-driven market, foster transparency, and leverage data and storytelling to drive impact? Discover in this thought-provoking episode of the Instant Influence Podcast! Host:🎙️ Yulia Aslamov...

Building Brands or Chasing Numbers 07.01.2025 25:41

How do you balance brand building with performance marketing? How is the creator economy transforming the marketing landscape? And what does it take to turn a product into a beloved brand? Get all the answers in this insightful episode! Host: 🎙️ Yulia Aslamova — Head of Asia at DRIM Guest: 🎙️ Shitiz Dogra — Associate Director at IndiGO, LinkedIn Creator and Marketing Expert About the Podcast: Inst...

Building Influence on LinkedIn: Hacks, Creativity, Authenticity 20.12.2024 19:17

Welcome to another episode of Instant Influence, the podcast created for marketers, by marketers, and with marketers! In this episode, Yulia Aslamova, Head of Asia at DRIM, hosts Shitiz Dogra, Associate Director at IndiGo and Top 250 LinkedIn Creator with 64K+ followers! Join us as Shitiz shares his incredible journey from startup aspirations to becoming a leading voice in marketing, content creat...

Influencer Advocacy: UGC vs. DVC, Macro vs. Micro-Influencers 14.11.2024 33:51

Welcome to part 2 of our conversation with Amitkumar Banka, Head of Growth at Swiggy, as we dive into India’s ultra-competitive market, where every rupee counts. Discover how brands can win the price war and why influencers are key in driving impulse buys. Is influencer power here to stay, or is it just a phase? Tune in for hot takes and sharp insights! ✉️ Contact us: ya@drim.one

AI Personalization in Marketing: Swiggy’s Vision for the Future 18.10.2024 25:01

Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading brands. In this episode, hosted by Yulia Aslamova, Head of Asia at DRIM , we explore AI-driven personalization, growth strategies, and the best tools for research, performance, and branding. Our special guest, Amitkumar Banka, Head of Growth at Swiggy , shares insights on how Swiggy harnesses its vast data...

Building Long-Term Influencer Partnerships at Domino’s Pizza 26.09.2024 22:20

Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading digital marketing brands. In this pilot episode, hosted by Yulia Aslamova, Head of Asia at DRIM, we delve into an in-depth exploration of the strategies that drive results for one of the world’s most recognized brands — Domino’s Pizza. Our special guest, Arif Ehsan, Head of Digital Marketing at Domino's In...