Inside The Workflow

In this episode, we sit down with Chris Kohler, CMO of Box and former Adobe colleague, to discuss how the modern workplace is evolving and the critical role of customer experience in today’s B2B marketing. Chris brings insights from his 15+ years of experience in marketing, customer success, and product management, offering a fresh perspective on how businesses can thrive in a post-pandemic world....

In this episode, Joe sits down with Karen Budell, VP of Brand at SurveyMonkey, to discuss her career journey and insights into marketing and brand leadership in today's dynamic workplace environment. Karen shares her experiences transitioning from major companies like Google and YouTube to her role at SurveyMonkey, highlighting the challenges of leading teams through periods of unprecedented...

In this episode, we dive deep into the remote work playbook of GitLab with Emilie Schario , Internal Strategy Consultant. Emilie offers an inside look at how GitLab has successfully run an all-remote company, building a culture of asynchronous communication , deep work , and employee autonomy . From virtual meetups to annual in-person gatherings, Emilie explains how GitLab balances the digital wit...

In this episode, we sit down with Ram, SVP and Managing Director at SAP.iO, SAP’s strategic business unit focused on accelerating innovation by investing in promising startups. Ram gives us a peek into how SAP.iO supports innovative companies that align with SAP's mission and products. We discuss the current state of the modern workplace, the role of remote work, and how tools like CloudApp a...

In today’s episode, we speak with Tom Huebel, the co-founder and CEO of Command E. Tom and his team are on a mission to make accessing the information and tools you need at work as simple as a keystroke . We discuss the genesis of Command E, how they’ve tackled the challenges of breaking into the crowded productivity space, and the ways they've turned user feedback into product strength. What...

Today, we have Luke Williams, Head of Customer Experience at Qualtrics, to dive deep into the core elements of crafting unforgettable customer experiences. Luke shares his journey from market research to leading CX at Qualtrics, his insights on moving beyond traditional metrics, and the role of empathy in customer loyalty. Key Insights : Customer Loyalty Amid Distractions : Luke discusses the impo...

Today’s guest is Daniel Debow, Vice President at Shopify and a seasoned entrepreneur. Daniel shares his insights on the future of the modern workplace, video communication, and the new leadership skills that are emerging as remote work becomes the norm. He talks about his entrepreneurial journey, his experience at Shopify, and why technology that enhances human connection is the key to better work...

In this episode, Joe is joined by Luke, VP of Marketing at Avalanche Media, to explore what it takes to create a standout customer experience. Luke shares his journey from being the first employee at Avalanche to shaping its philosophy of building genuine relationships beyond mere transactions. The discussion touches on: The concept of "Brand Orbit" and how relationships trump transactio...

In today’s episode, we welcome Anya Yama Razzak Otto, a cognitive psychologist who specializes in researching how people interact with their environments—both digital and physical. Anya, with her extensive background in cognitive science and neuroscience, shares her insights on designing experiences that resonate deeply with users. What We Cover : Empathy in Research : Anya explains why asking cus...

In this episode, we’re joined by Joey, the NFL’s Manager of Club Content Strategy, to discuss how to build an unforgettable fan experience in the digital age. Joey works with all 32 NFL clubs, helping them craft strategies that connect with fans in a meaningful way. From social media content to in-game experiences, Joey shares the approaches that make NFL teams stand out. Topics covered: The value...

In this episode, we are joined by Ryan Bonnici, the CMO at G2, for an insightful discussion about navigating marketing during uncertain times. Ryan talks about G2's incredible growth journey, transforming the company’s marketing approach, and achieving 6 million organic visitors per month. We also delve into how G2 is building trust and authority in the market, and why authenticity is at the...

In this episode, we welcome Aiden, founder of Fellow App, to discuss how companies can improve employee retention and communication in a remote-first workplace. Aiden, who has a background in building successful SaaS companies, shares how Fellow App emerged from the need to better support managers. We explore the challenges that distributed teams face, such as maintaining communication rigor and r...

Join us for an inspiring conversation with John Knightley, the CMO of BlueJeans Network, as we discuss the evolution of the modern workplace and the technology that's making remote work seamless. John shares his experiences from his days at Adobe and how BlueJeans is tackling some of the biggest pain points in remote work today—especially how to create meaningful human connections in a digita...

In this episode, we welcome Vanessa, VP of Marketing at iHeartMedia, to talk about the dynamic world of traditional media and its adaptation in the digital era. From starting in radio at just 15 to playing a key role in launching the iHeartRadio app, Vanessa has seen it all. She shares valuable insights into how iHeartRadio competes not just with radio but also with content behemoths like Netflix...

In this episode, we chat with Nicole Warschauer, a marketing and community expert with a wealth of experience from top companies like Yelp and Dribble. Nicole shares how businesses can craft customer experiences that stand out, from knowing your audience to creating seamless content journeys. She also dives into the importance of visuals, the role of community, and her predictions on the future of...

In this episode, Jay sits down with Nico Prins, a seasoned SEO consultant who works with Fortune 500 companies to optimize content and customer experience strategies. They dive into how businesses can cut through the overwhelming noise of the digital world by focusing on the right channels, providing meaningful customer experiences, and leveraging the power of video and visuals. Nico also shares i...

In this episode, we sit down with Chris Herd, Founder of Firstbase, to discuss the future of the workplace and why remote-first companies are more than just a pandemic solution. Chris shares insights on the benefits and challenges of remote work, why it's critical to get the experience right, and how Firstbase is helping companies transition to remote-first cultures. He also dives into how co...

What makes a truly great customer experience? In this episode, we dive into that question with Robert Chatwani, Chief Marketing Officer at Atlassian. Robert shares his approach to bridging the gap between customer expectations and reality, and how to build a brand that consistently delivers across all touchpoints. We discuss the elements of a great customer experience, including: The Experience Ga...

In this episode of Future of Work & Customer Experience , host Joe welcomes longtime Twitter friend and marketing expert, Sarah Dudley, for an insightful discussion on how large enterprises, like IBM, are revolutionizing customer experience using the Internet of Things (IoT) and artificial intelligence (AI). Sarah, who currently works in product marketing at IBM Watson IoT and serves as the Ex...