Inside the Funnel

Business EN ↓ 4 episodes

Hosted by Antonio Cerneli (Founder of Peakflow), we explore how B2B companies approach sales and marketing in 2025 and beyond! We sit down with sales experts, marketers, founders, and operators who are rethinking the playbook — and building systems around how buyers actually want to buy. No recycled frameworks. No "10x hacks."Just honest conversations about: - Aligning sales and marketing - Building content that moves pipeline - Activating audiences, not just chasing leads - And navigating the shift toward a Buyer-Led world

Author

Inside the Funnel

Episodes

Ep. 4: Stop Automating the Work That Wins Deals | Filip Macukić, Mediartem 05.12.2025 1:05:42

If you’re a B2B founder or Head of Sales trying to figure out how to use AI in sales and marketing without turning your brand into another spam bot, this episode is for you. We dig into where AI actually helps you generate a pipeline in 2025–2026… and where automation will quietly destroy trust with your buyers. Filip Macukić is a former Google public policy and government affairs lead who worked...

Ep.3: Cold Email Is Dead (Unless You Do This) | Frank Sondors, Salesforge 29.10.2025 1:16:46

Cold outreach is changing faster than ever. Frank Sondors, founder and CEO of Salesforge, is one of the few actually engineering that change. In just 12 months, Frank’s team scaled to $3M ARR by building a network of connected products (“forges”) designed to reimagine how sales teams run outbound, from infrastructure to AI SDRs. In our insightful conversation, Frank reveals: - Why the “one giant p...

Ep. 2: Stop Copying "LinkedIn Gurus" and Do This Instead | Vukasin Vukosavljevic 29.10.2025 1:06:59

Imagine if 60% of your LinkedIn posts were about the mistakes you made... not the wins. Would people still trust you? That’s the question that kicked off my conversation with Vukasin Vukosavljevic, CMO at HeyReach and former Head of Growth at Lemlist. Vukasin helped scale Lemlist from $15K MRR to $13.5M ARR and took HeyReach from $150K MRR to over $6M. In this episode, he shares what actually work...

Ep. 1: LinkedIn Algorithm Secrets: Follower Ratios, Commenting & Content Strategy | Ivana Todorovic 29.10.2025 1:14:57

Building a LinkedIn presence can feel like shouting into the void, especially when you’re just starting out. That’s exactly what I realized after talking with Ivana Todorovic, co-founder of AuthoredUp, a LinkedIn content platform that skyrocketed to $700K ARR and serves over 3,000 companies, including giants like Microsoft and SAP. Ivana and her co-founder didn’t come from marketing or sales. They...