Inside The Fragrance House

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com In this new episode, Shane explains why judging fragrance from the bottle leads founders to expensive mistakes and why performance in the finished product is the only thing customers care about. ◼️ Why bottle impressions mislead and why real performance happens in the candle, diffuser, or perfume ◼️ How small variables create bi...

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com There’s a lot of bad advice circulating in the candle making world, and some of the most repeated rules are costing makers time, money and margin. In this new episode, Shane breaks down the biggest myths holding product makers back, including the truth behind triple‑scented candles, the over‑complicated pouring processes taught...

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com If your candles or diffusers aren’t performing like they used to, there’s a real chance the problem isn’t your product. In this new episode, Shane breaks down the three biggest failures inside traditional fragrance houses, why dilution happens more often than makers realise, and how supply chain shortcuts quietly weaken your for...

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com Most new makers choose scents based on personal taste, not commercial demand. In this new episode, Shane breaks down the fragrance profiles that actually sell in 2026, why most makers get their range wrong, and how to build a launch lineup that customers understand instantly and reorder repeatedly. ◼️ The eight fragrance familie...

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com In this new episode, Shane breaks down viral videos about candles and fragrance, separating fact from fiction with 20 years of industry experience. From “candles are toxic” claims to wild fragrance hacks, he explains what’s true, what’s not, and how scent performance really works. ◼️ Debunking candle toxicity myths ◼️ Why more f...

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com Most makers choose fragrance the wrong way, by personal taste. In this episode, Shane McGrath shares the commercial scent selection framework, how supply chain impacts your margins, and how to find the one scent that becomes your signature. ◼️ Proven scents vs risky picks ◼️ Supply chain traps that drain profit ◼️ How to create...

Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com Your candles aren’t as strong as they could be, and adding more fragrance oil isn’t the answer. In this first episode of Inside the Fragrance House, Shane McGrath, founder of Luxaroma explores the overlooked factors that determine scent throw, showing why most makers miss what really matters. This episode covers: ◼️ How to choos...