Cure Media

Inside the Creator Economy

Business EN ↓ 179 episodes

Inside the Creator Economy explores how creator-led marketing is transforming the way modern brands grow. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media , the podcast brings you into the conversations shaping the next era of the creator economy — featuring CMOs, founders, creators, platforms and growth leaders from across Europe. This isn’t a podcast about isolated creator campaigns. It’s about the bigger shift: what happens when creators move from being a marketing channel to becoming part of a brand’s core strategy. Every week, we dive into the questions leaders are navigating right...

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Cure Media

Episodes

Influencer Marketing Trends 2021 10.02.2021 13:52

Imagine stepping five years into the future... … this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior. The q...

5 keys to Successful Influencer Marketing 10.02.2021 11:40

“What do the brands that succeed with influencer marketing have in common?”  That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common.  In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You w...

Trailer 10.02.2021 1:50

Welcome to Influencer Marketing Talks, your weekly 15 minute podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. They will also be chatting on...

The Evolution of Influencer Marketing 10.02.2021 12:54

What is influencer marketing and why does it matter for marketers?  It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix.  It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as lo...