Inside the Creator Economy

Weighing up whether you should handle influencer marketing in-house, or partner with a specialist agency? Tune it to our first episode back for season two, where we'll be helping you determine which approach would work best for your brand. Bringing a third option to the table, we'll map out the different routes you can take and the pros and cons of each so that you can make an informed decision on...

This is not just your ordinary marketing podcast; this is a Cure Media summer special podcast! With summer just around the corner, we’re checking the temperatures on four of the hottest brands in the fashion and beauty industry. Proudly presenting: Adidas, CAIA Cosmetics, Skincity and Chimi Eyewear!  Let’s look at the lineup:  Redwaan Hossain, Brand Communication Manager at Adidas Dilnaz...

Right now, social media live streaming is really taking off and when social media apps like Instagram, Twitter, LinkedIn, Facebook integrated live video to their platforms it has only increased in popularity. No surprise as people have always liked the live format - it’s something captivating about watching something as it happens and not afterwards. Even though live streams on social media is a f...

Measuring influencer marketing is rated as one of the top challenges among marketers today. One of the main reasons is that many brands only measure the direct results and therefore miss out on the big picture - in other words, how influencer marketing affects other channels.  To understand what effect influencer marketing has on your overall performance, you need to look beyond the direct re...

Today, a social media presence is a need-to-have rather than anice-to-have. With the changing consumer behaviour for generations like Millennials and Gen Z, it’s getting increasingly important for fashion brands to have a profound social media strategy in order to keep up with the digital transformation and the fast-growing digital-native brands.  To gain an understanding of what different so...

NA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time? To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and a...

Finding out which influencers are right for your brand and target audience can be a challenge - we know. When looking for influencers to collaborate with, data and human expertise are the keys to success. To gain an understanding of what’s important to keep in mind when looking for influencers to collaborate with as a fashion brand, Sanna and Frida will share their best tips and advice on how to f...

437 is a fast-growing swimwear and apparel brand based out of Toronto, Canada. Founded in 2017 by the two best friends Hyla Nayeri and Adrien Bettio, their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack.  In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to...

Influencer marketing is a relatively young channel that is constantly evolving, and this is most likely one of the reasons why there are so many misconceptions about the channel. But the fact is that the channel doesn't look the same today as it did just a couple of years ago - and many old truths about influencer marketing as a marketing channel are therefore lingering around. In this week’s epis...

Ellos is a leading e-commerce brand for fashion and home furnishing in the Nordic market. It's also one of the companies that work most actively with influencer marketing in Sweden, in terms of number of Instagram collaborations every month. In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their profound influencer mar...

In this week’s episode, Frida Ekholm talks to a person that has more experience than many others on how to succeed with influencer marketing - Kristian Melå, Co-founder at Cure Media. We talk about the value of having a data-driven influencer marketing strategy in place -   how will it help you achieve the company’s overall goals and what do you need to get started? Kristian also walks us thr...

* PART 2 * In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics. We talk about influencer marketing from a scientific perspective and go all the way back to t...

*PART 1* In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics. We talk about influencer marketing from a scientific perspective and go all the way back to the...

There’s a big shift happening in the online shopping sphere - social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed. Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-s...

The newest consumer generation - Gen Z - is upturning retailers’ expectations and lately we’ve seen a huge shift in marketing focus towards this emerging group. The question is; what can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives?  In this week’s episode, Sanna Ödmark talks to a true topic expert - Janice...

Relationships have always played an important part in human evolution. Trust and relationships with other people make us feel safe. With this, it makes sense to turn to someone you have a relationship with -  regardless of the situation.  The relationship a customer has with a brand today is similar to any other relationship. It has to be nurtured and a two-way communication to work. As...

How do you create a differentiated brand position in the online realm, when more and more brands are entering the digital space? Stronger is one of the fastest growing digital native brands in Sweden and in this week’s episode, Sanna Ödmark talks to Matilda Lönn, Head of Influencer Marketing at Stronger, about their keys to success.  Tune in and learn more about how Stronger works with social...

The average western consumer is exposed to around 3000 commercial messages every day. How do you make sure your brand is top of mind when it's time for a purchase decision? By working always-on! It’s like going to the gym one single time won’t give you big muscles, and advertising your brand only for a week won’t make people remember you in the long run. In the same way, if you want your influence...

The pandemic has changed the world as we know it and in uncertain times, and when we need to adapt to a new normality, it is more important than ever for businesses to focus on long-term brand building activities, to manage to stand out from the crowd and win the online war in terms of market share and profits.  In this week’s episode, Sanna Ödmark talks to the awarded author, speaker and res...

What are B2C marketers' perspectives on the state of influencer marketing in 2021?  It’s finally here! Our annual brand survey on the State of Influencer Marketing 2021 which covers trends, challenges and future investments in influencer marketing to gather brands’ and marketers’ perspectives on the state of the industry in 2021.  In this podcast episode, Frida and Sanna will focus on ei...

One of the biggest challenges for today’s CMOs is to understand how and where to invest their marketing budgets - which channels, formats and messaging types contribute the most and how should you balance the money and resources between the different channels and activities in the marketing mix?  In a digital world, where we have tremendous amounts of data at hand, many brands have focused a...

Micro influencer: Small, but mighty!  Since years, they have been on marketers lips and many brands have already shifted their focus from celebrity influencers with millions of followers to these smaller micro influencers. But still, many wonders; What's the power of micro influencers?   In this episode, Sanna and Frida will walk you through how micro influencers differ from bigger...

2020 was the year when we stopped talking about social detoxing and instead increased our time on social media more than ever to seek inspiration, information, entertainment and to socialize with friends, family and the online community.  In this week’s episode, Sanna Ödmark talks to Hanaw Rashid about the important, even life-saving role that social media plays today, and what brands need to...

Millennials: the hardest-to-reach generation? They demand relevant marketing, are positive about the internet and want brands to have a meaningful purpose. Also, they constitute more than one-quarter of the world population.  Millennials are the change makers and the consumers of today and tomorrow - so as a brand, it’s critical that you shift your focus to this generation and learn who they...

One of the biggest challenges marketers face today is understanding the role of influencer marketing in the media mix and on the consumer journey. Recognize yourself? You’re not alone!  In this episode, we are joined by Emma Lundsten, Global Head of Operations & Customer Success at Cure Media. Emma is responsible for creating strategies and frameworks for our clients. She also manages our...