Inside the Brand Experience

A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took...

How have two years of primarily virtual programs permanently impacted the landscape for in-person events?  Our very own Lynn Kafka from the Client Services team is joined by Dilayna Ventura, Head of Special Events and Recognition at Amway North America. Together they’ll discuss the return to live events, Amway's hybrid approach to Achievers '21, and more.  You will learn:  Amway's e...

In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years ( U.S. Bureau of Labor Statistics ). Lynn Randall, Senior Strategy Director, InVision Communications discusses with Stephanie Harris, President, Incentive Research Foundation (IRF) the current state of the human capital management crisis and how the role of incentives and recognition can help solve the issue to inc...

Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm?  Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Communications Lead at Adobe, as they discuss the world of B2B influencer marketing. You will learn:  What B2B influencer marketing is, and how it differs from B2C Adobe&...

The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. However, the tech worker is vital to the industrial sector as brands take on digital transformation to keep up with market demands. Join experts in Strategy and Business Development at InVision to learn what’s driving this talent gap, and how industrial...

In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital engagement than they were two years ago, the landscape continues to morph. Join InVision’s Eileen Page, SVP, Digital and Ray McCarthy Bergeron, Digital Exper...

With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is something event professionals need to consider as we build experiences in 2021 and beyond. In episode two of our IVC podcast, Senior Strategy Director Lynn Randall and Creative Director / Strategist Lauren Rice discuss the current state of human capital and e...

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives. What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key au...