Inside Media Relations

In this episode of Inside Media Relations, Jack Murray and Richard Chambers explore how PR and journalism are adapting as audiences increasingly discover news through social media rather than traditional channels. As journalists build direct relationships with their audiences and personal brands become more influential, the conversation examines what this shift means for media relations, storytell...

In this episode of Inside Media Relations, Jack Murray and Johnny Bentwood explore how AI is changing the way people discover information — and what that means for public relations. As audiences increasingly turn to AI tools for answers, the conversation examines why earned media is becoming more important than ever and how communications professionals can adapt to a rapidly changing landscape. Dr...

In this episode of Inside Media Relations, Jack Murray explores what it actually takes to be a spokesperson in today's media environment. Moving beyond soundbites and prepared lines, the conversation focuses on the reality of the role — representing an organisation under scrutiny, responding in real time, and making judgement calls when the stakes are high. Jack is joined by Graeme McQueen, Head o...

In this episode of  Inside Media Relations, Jack Murray sits down with two experienced PR professionals to explore what truly makes a story land — whether it's proactively pitched, strategically released, offered as an exclusive or amplified across channels. Moving beyond the mechanics of email outreach, the conversation examines why some stories gain real traction while others fade without impact...

In this episode of Inside Media Relations, Jack Murray speaks with two experienced PR professionals about the often underestimated role of timing in determining whether a story gains traction or gets lost. Moving beyond the idea that a strong narrative alone guarantees coverage, the conversation explores how news cycles actually function — from daily editorial rhythms to political shifts, breaking...