Paul Rogers and James Gurd
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.
Author
Paul Rogers and James Gurd
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Episode 29: Content Migration Planning when Replatforming 14.06.2020 43:06
In this week’s episode, Paul and James discuss how content migration should be approached, the common challenges, planning and how things should be approached by development agencies.
Episode 28: Understanding WooCommerce with Kim Leary and Luke Carthy 27.05.2020 50:39
In our 28th episode we're exploring the WooCommerce platform to find out where it fits in the market. We're joined by Luke Carthy, a highly experienced Ecommerce Growth Consultant and Kimberley-Jane Leary, CEO of Birmingham-based Squibble Web Design and Chair Birmingham Tech Week.
Episode 27: Talking Ecommerce APIs with commercetools 20.05.2020 39:54
In our 27th episode, we're joined by Brad and Martin from commercetools, who answer a host of questions about the commercetools platform, their eco-system, the benefits of using an API first platform and much more!
Episode 26: Questions to Ask When Selecting an Ecommerce Payment Provider with Checkout.com 15.05.2020 34:37
In our 26th episode, we're joined by Matt Barral and Hannah Rowlatt from Checkout.com to discuss all things payments and what needs to be asked when selecting a new provider. Topics covered include managing disputes, handling international payments & multi-currency, integrating with different systems, PCI requirements and much more!
Episode 25: Ecommerce Content Management & Page Building with Shogun CMS 08.05.2020 39:11
In our 25th episode, Paul and James are joined by Finbarr Taylor, who is the CEO of eCommerce CMS and page building vendor, Shogun. We talk to Finbarr about best practices in managing content, the gaps in CMS with mainstream platforms, how Shogun works with these platforms, Shogun's brand new 'Front-end' headless CMS solution and lots more.
Episode 24: Email Marketing and CRM Best Practise with Gavin Laugenie 29.04.2020 53:32
In this episode, we’re joined by Gavin Laugenie from DotDigital , a highly experienced digital marketer who talks to us about various CRM and email marketing topics, including best practice for marketing opt-in, customer data migration, broader CRM / ESP integrations and email marketing automation.
Episode 23: Enterprise eCommerce Site Search with Klevu 29.04.2020 56:11
In our 23rd episode, we're joined by Nilay Oza and Niraj Aswani who are founders of eCommerce search company, Klevu. We talk to Nilay and Niraj about the principles of semantic search and who it's relevant for, best practices for optimisation / merchandising, image search, Klevu's roadmap and lots more!
Episode 22: Defining and Managing MVP Scope when Replatforming 13.04.2020 35:38
In our 22nd episode, Paul and James discuss when an MVP is needed in replatforming projects, how the scope (and any change) should be managed, the types of items / features that can generally be de-prioritised and lots more.
Episode 21: Interview with COVID-19 Initiative Help Your Hood 06.04.2020 27:54
In our 21st episode, we're joined by Sejal Parekh who talks to us about her new initiative (started with her husband, Kevin Maguire), called Help Your Hood. Help Your Hood is designed to drive awareness around local businesses and encourage users to buy gift cards online, helping to provide much-needed financial support whilst they're unable to trade.
Episode 20: Managing a large-scale replatforming project with Andrew Chart from Andertons 02.04.2020 1:03:45
In our 20th episode, we're joined by Andrew Chart, the Head of eCommerce at Andertons Music Co. Andrew kindly agreed to talk to us about their large-scale move to IBM from a bespoke platform - we discuss the selection process, why IBM was chosen, how Andrew's team managed the project, the highs and lows and lots more.
Episode 19: eCommerce Personalisation Tactics & Strategies with NOSTO 26.03.2020 56:23
In our 19th episode, we’re joined by James White (UK General Manager) and Valter Andersson (Product Manager) from NOSTO, who talk to us about a wide range of eCommerce personalisation topics and also NOSTO itself.
Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright 19.03.2020 36:55
In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement & timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!
Episode 17: An Introduction to PIM Systems and The Benefits when Replatforming 12.03.2020 33:00
In our 17th episode we're joined by James and Tim from Akeneo, who talk us through how a PIM system can benefit replatforming projects, the general value that can be added for eCommerce teams, the core problems PIM systems can solve, some of Akeneo's key features and much more.
Episode 16: Project Management Essentials for Ecommerce Teams 04.03.2020 18:33
In our 16th episode, James shares 10 project management essentials that all eCommerce teams should bear in mind when managing their replatforming project. Based on experience from many replatforming projects, this advice will help ecommerce teams plan sensibly and improve internal control for project delivery.
Episode 15: Managing Integrations when Replatforming, with Neill Holland 27.02.2020 36:17
In our 15th episode, we're joined by Neill Holland (currently working as a Solution Architect for Burberry), who talks about all things business systems integrations (in the context of replatforming) - covering topics such as planning, the concept of an MVP, managing stakeholders and much more!
Episode 14: How To Select The Right Ecommerce Platform for your Business 19.02.2020 46:51
In our 14th Re:platform episode, we discuss why it’s important to select the right ecommerce platform and the potential risks of getting it wrong, amongst other things. This episode is designed to cover the general process retailers should follow to better understand the platforms and what they should be looking to know before they start talking to providers.
Episode 13: Shopify Plus Interview with Piers Thorogood from WeMakeWebsites 12.02.2020 52:34
In our 13th episode, Paul is joined by Piers Thorogood to talk about Shopify Plus at scale, managing international Shopify builds, new features likely to be introduced at Unite 2020, headless Shopify and various other things!
Episode 12: Web Performance Optimisation with Stuart McMillan 05.02.2020 44:39
In our 12th episode, we're joined by Stuart McMillan, who is the Head of Multi-Channel at Tiso Group and the former Head of eCommerce at Schuh. Stuart talks us through the importance of performance optimisation, general best practices to follow, how performance can be measured, creating an optimisation culture and much more.
Episode 10: Episerver DXP Platform Interview with Joey Moore 27.01.2020 36:34
In our 10th episode we were joined by Episerver's Brand and Product Evangelist, Joey Moore, to explore Episerver's core capabilities, how their recent acquisition of content personalisation engine Idio is driving the personalisation agenda and their roadmap going into 2020.
Episode 11: Understanding Total Cost of Ownership (TCO) for Ecommerce Platforms 22.01.2020 36:29
In our 11th episode, Paul and James discuss the importance of TCO cost model planning, how it should be used, the stakeholders that should be part of assessing your TCO, the costs that should be included and the pitfalls and nuances when assessing different platforms and technologies.
Episode 9: Discussing the new Shopware Version 6 with Dominic Klein 13.01.2020 42:55
In our 9th episode, we were joined by Shopware's Dominic Klein to talk about their new version 6 release. This re-architected version of the platform features a host of major changes to core features as well as the introduction of a new API-first approach. We discuss these changes, the migration path, further upcoming features and how they plan to continue to develop the platform into 2020 and bey...
Episode 8; Workarea Ecommerce Platform Interview 03.01.2020 43:59
In episode 8 we're joined by Ben and Bill from Workarea, a rapidly growing eCommerce platform who recently announced an open-source solution. We talk about the open-sourcing of the core product, new features and their roadmap going into 2020.
Episode 7: VTEX eCommerce Platform Interview 15.12.2019 39:22
In our 7th episode, Paul is joined by Rafael and Jade from VTEX - an eCommerce platform provider currently working on entering the UK market, having recently raised $140m of investment, led by SoftBank.
Episode 6: Ten Tips for Effective Requirements Capture 07.12.2019 17:24
In the sixth episode of Re:platform we focus on a key process for replatforming projects: capturing business requirements. It's critical you have a clear process for understanding the high-level business requirements that will drive your platform evaluation. In this podcast, James talks you through 10 tips for managing stakeholders effectively to deliver a successful outcome, based on experience f...
Episode 5: PSD2 and SCA Compliance Lessons from Payments Specialist Adyen 26.11.2019 32:00
In the fifth episode of re:platform we're joined by Fred Potter from leading payment company, Adyen. Fred answers our questions on all things PSD2 and SCA, along with the impacts and planning considerations for retailers.
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