DIRECTV

Inside Business with DIRECTV

Business EN ↓ 5 episodes

Pull up a chair at the intersection of innovation and entertainment. Inside Business with DIRECTV takes you behind the screens and into the meeting rooms where commercial TV strategy is reshaping industries. Host Jon Greer brings his curiosity, clarity, and insider access to conversations with executives transforming the customer experience through live content and tech-forward solutions. Whether you're managing a bar, flying international routes, or outfitting retail stores, he'll keep you plugged into the trends, tactics, and tech driving B2B media innovation.

Author

DIRECTV

Episodes

Game Day Marketing That Matters: A Conversation with Mark Rogers of DIRECTV FOR BUSINESS Sports Marketing 26.08.2025 16:20

In this episode, host Jon Greer sits down with Mark Rogers, Senior Director of DIRECTV FOR BUSINESS Sports Marketing, to explore how DIRECTV supports bars and restaurants in creating premier sports viewing destinations. From big league programming to tailored marketing kits, Mark shares insights into strategies designed to help make game day more successful for businesses.

Maximizing Customer Engagement Through Sports: A Conversation with Neil Sudaisar, DIRECTV FOR BUSINESS National Accounts 15.07.2025 13:00

In this episode, host John Greer and Neil Sudaisar, Associate VP of DIRECTV FOR BUSINESS National Accounts, discuss how sports programming can elevate the bar and restaurant experience. They explore strategies to tailor sports content, leverage technology, and maintain engaging programming year-round to drive customer loyalty and foot traffic.

Understanding Guest Entertainment Preferences: A Conversation with DIRECTV HOSPITALITY's Kimberly Twiggs 03.07.2025 16:13

In this episode of Inside Business with DIRECTV , Jon is joined by Kimberly Twiggs of DIRECTV HOSPITALITY to discuss the evolution of hotel entertainment. With insights into guest preferences and the role of technology in enhancing the hotel stay, Twiggs highlights the future of hospitality and the need for hotels to adapt to changing expectations.

Enhancing Guest Experience Through Music: A Conversation with Jim Grandahl of DIRECTV FOR BUSINESS National Accounts 17.06.2025 12:13

In our latest episode, host Jon Greer is joined by Jim Grandahl of the DIRECTV FOR BUSINESS National Accounts team to discuss the strategic role music plays in creating memorable guest experiences. They explore everything from matching music to your brand identity to solving the challenges of consistent audio experiences across multiple business locations.

Transforming In-Flight Entertainment: A Conversation with DIRECTV IN FLIGHT'S Kim de Flesco 04.06.2025 11:20

In this conversation, Jon Greer interviews Kim de Flesco, Senior Director of DIRECTV IN FLIGHT, discussing herextensive background in the aviation industry and the evolution of in-flight entertainment. Kim shares insights on the trends and technology behind content delivery, and the collaboration with airlines to enhance passenger experiences. She also highlights recent developments in live progra...