Input/Output: The Creator System For Experts | with Shawn Buttner

Episode 7 (soft-launch) Your team, tools, workflows, and systems all have one thing in common: you. Get clear on your part and everything downstream improves. You are the ultimate input. This is the premise episode of Input/Output. Shawn Buttner lays out the show's core bet: every outcome you chase as a creator traces back to one input, and that input is you. He walks the Input → Signal → Output m...

Episode 5 Most creators are told the way to fix engagement and growth is more volume. So they make more. More posts. More videos. When “more” doesn’t move the needle, then what? In this solo episode, I lay out the contradiction that ran my creative life for a decade: 700 videos, ten years, under 20 subscribers, all while doing everything the playbook said to do. The problem was never volume. It wa...

Finding your creator voice isn't a craft problem. It's an attention problem. If your content feels hollow or sounds like everyone else's, more reps won't fix it. But one story a day might. In this solo episode, I share what happened during a coaching session with my own coach Jeremy that cracked open something I'd been circling for ten years. I was listing out everything frustrating me about my sh...

After creating 700+ YouTube videos, 430 landing pages, 175 podcast episodes, and 10 years of newsletters, I realized the problem wasn't showing up or producing. It was clarity about myself in relation to the work. In this episode, I'm soft launching a new format for the show exploring the creator as the ultimate input into all technology, systems, and processes. I share my personal clarity journey...

  700 videos. 430 landing pages. 170+ podcast episodes. And a decade of newsletters. So why wasn't anything sticking? In this mini update episode, Shawn gets real about what's been happening behind the scenes, and the common thread he found running through all of it. If you've ever felt like you're putting in the work but not getting the traction, this one's for you. Topics discussed: Where S...

The best thing YouTube does for creators has nothing to do with views — it's the 1% improvements you make every single time you hit record. In this episode, freelance videographer Joseph Burda shares what that growth looked like as a stay-at-home dad and how a no-niche sandbox approach helped him avoid burnout as a new creator. You'll learn how to escape the sunk cost trap that keeps so many creat...

Your creator identity is the foundation of every creator system. If your content sounds like everyone else's, more tactics won't fix it. This conversation explores the creative DNA behind sustainable creator growth. Jeremy Enns joins me for a deep conversation about what actually makes a creator unique. We break down the three forces that shape creator identity: your experiences and beliefs, how y...

  If you’ve ever wondered why some creators stay consistent, grow their work, and keep loving the process while others quietly burn out, this episode will show you the difference. In this solo reflection, Shawn Buttner shares his initial case for enthusiasm as the true currency of creativity,  why sustained excitement for your craft predicts long-term success better than hustle, algorith...

Tired of overthinking? Doubting your work and letting fear hold you back? Mindset can only get you so far. What you really need is the resilience to show up and build real confidence. Resilience coach Carlos Garcia is an expert in resilience training and performing under pressure — especially when you're stuck in a cycle of anxiety and self-doubt. In this episode, he shares actionable tools and re...

  Feel like you're creating but your content isn’t landing? The solution could be as simple as treating your content like a product. Not sure what that means? In this episode, Diana Ordoñez explains how to define the “job” of your content, clarify your audience, and create content that connects. You’ll learn a simple exercise to discover your core values and how to use empathy as a strategic...

If your publishing feels heavy, your positioning probably is. In this episode, Shawn shows professional creators how to define their audience using AAM —Audience, Aspiration, Method—and a 10-second one-liner you can actually say out loud. When AAM is crisp, creation gets easier, outreach lands, and platform changes don’t shake you.     You’ll hear clear AAM examples (Creator Science, Cal...

You know your stuff... so why are you still struggling as a creator? Are you undervaluing your work or confused about your message? In this episode, branding coach Christine Blosdale breaks down how confidence (not talent) is holding you back and what it takes to own your expert power. If you're afraid to charge more for your services or call yourself an expert in your niche, her tips will help yo...

  Most creators are told the answer to slow growth is more output, more tactics, or more courses. But what if the real breakthrough comes from looking inward? In this episode, I’m pulling back the curtain on my own podcast and walking you through the nine things I believe are wrong with Creators That Crush. From a name that might be sending the wrong signal to unclear episode expectations, in...

Remember when podcasting used to be fun? If you're feeling uninspired or like your show is running on autopilot, you may be due for a creative reset. Kev Michael of Grow the Show is a podcast growth expert, but even he found himself stuck in the 7-year creator burnout cycle. In this episode, he shares what he did to get excited about being a creator again and why he decided to reverse his podcast...

Free Strategy Session: If you want help breaking through creative burnout, grab a free 30-minute strategy call at https://www.shawnbuttner.com/clarity-call   ------- You were the creative star — the ideas, the voice, the energy that made it all happen. But somewhere along the way, success turned your spark into caution. And here’s the truth: caution kills creativity. In this episode, I’ll sha...

Creative burnout isn’t about laziness or lack of ambition—it’s a signal that your creative process is out of alignment. In this episode of Creators That Crush, Shawn Buttner breaks down why the standard advice of “just push harder” isn’t sustainable, and introduces the one path that actually works: finding your performance edge . You’ll learn: What a performance edge is (and what it feels like) Th...

What if the reason you’re stuck isn’t what you think? In this solo episode of Creators That Crush, certified High Performance Coach Shawn Buttner shares a powerful 10-minute diagnostic that has helped hundreds of creators and professionals get unstuck, reclaim their energy, and take real action. Drawing on a decade of coaching and his own YouTube journey (700 videos before things started to click)...

If fear has been stopping you from publishing, launching, or even hitting record, then this episode of Creators That Crush is for you. Host Shawn Buttner shares the story of how one terrifying moment in high school helped him build real confidence. By saying “yes” to a last-minute musical performance  as an anxious introvert, Shawn discovered that courage isn’t about eliminating fear. It’s ab...

-->   Take the High Performance Creator Quiz : www.shawnbuttner.com/quiz Feeling off, stuck, or disconnected from your work as a creator? It might be more than a bad day; it could be burnout. In this episode, certified high performance coach Shawn Buttner shares the seven hidden signs of creator burnout he sees most often in coaching sessions. From subtle tension in your voice to the hero...

Book your free 30-minute strategy session here: https://www.shawnbuttner.com What do you do when creating starts to feel pointless?  In this raw and honest episode, Shawn Buttner shares the doubts he’s been facing as a creator in a world where AI generates content at lightning speed, social media feels dull, and audience growth gets harder every day. If you’ve ever wondered, “Why am I even do...

-> Get a free 30-minute Creator Strategy Session: https://www.shawnbuttner.com/clarity-call Ever feel like you’re doing all the “right” things as a creator—but still stuck? In this solo episode, Shawn Buttner breaks down the five surprisingly simple habits that helped him shift from burnout and overwhelm to consistent growth and energy. You’ll hear how a single journaling prompt took him from d...

Free 30-minute Creator Strategy Session :   https://www.shawnbuttner.com/clarity-call What separates creators that thrive from those that stall out? Clarity. In this episode of Creators That Crush, Shawn shares a deeply personal story about the moment he realized he wasn’t living his truth and how one question in a freezing hotel ballroom sparked the bold decision to quit his job and build a...

How do you know you've "made it?" Is it a packed schedule? The nonstop grind? Or freedom and flexibility? Today’s conversation with Susan Boles, host of Calm is the New KPI , explores how creators can design a calm business that runs smoothly without toxic hustle or burnout. We discuss how to bring "calm" into your business using Susan's four-lever framework, how to unlearn habits that lead to bur...

You are invited to a 30-Minute Creator Strategy Session to help you  diagnose what’s blocking your momentum and map out a breakthrough plan -> www.shawnbuttner.com   Feel like you’re putting out great content, but nobody’s noticing? Meanwhile, others seems to effortlessly attract engagement without even trying? In this episode of Creators That Crush, Shawn shares the hilarious an...

Are your responsibilities pulling you away from your creativity? Whether it’s a day job, family, or the content engine you’ve built, it’s easy to feel like your best ideas are slipping through the cracks. In this episode of Creators That Crush, Shawn Buttner tackles the painful tension between obligation and art. Inspired by a quote from creator Jay Clouse, Shawn explores what happens when our ene...