Innovative Minds with Mel Francis

I sat down with Garrett Mehrguth, CEO of Directive Consulting to understand how he went from doing $5 Fiverr gigs to $30million ARR within 7 years.  Based out of the USA, Garett has decided to expand into Australia, Canada & UK, which also caught my attention. I wanted to understand why he needed to expand when the USA is such a large market. Whilst I was expecting to tell a CEO story, I...

In this fascinating podcast, I talk with David Cyrus, head of marketing at Faethm by Pearson. Faethm is the only SaaS platform trained on billions of data points to make AI-powered job predictions of the future. So Of Course David & I discuss how marketing jobs will be impacted by artificial intelligence in the future. But we also went into David’s journey, how he came in as a first marketing...

This week, I'm super excited about talking to CEO Phillip Weinman. Philip is a serial entrepreneur with more than 30 years of experience leading businesses from infancy to public listings and acquisitions. Recently, his company Packform had a pre IPO valuation of 150 million and has been growing strength by strength. I'll be going in and picking his brain about how he has got to where he is, why h...

When I started creating podcasts, I couldn’t wait to bring YouTube marketing expert Kan Huang onto the show. Coming from a Google background, he really knows what's happening on YouTube and how best to utilise its algorithm.  If you’re really thinking about adding YouTube to your marketing strategy, you can’t miss this. Here are some of the hot points you should listen to: What’s the differen...

Chris Jankulovski is an inspiration. He's lucky to have lived long enough to tell his story, Chris' life was turned upside down at 19 on learning he'd inherited Von Hippel-Lindau Syndrome - a rare genetic condition where tumors and cysts grow in different parts of the body. He was told he'd only live to 30. He defied the odds and is still going stronger than ever at 49. With his new lease on life,...

In this very special episode, I get to talk with someone I really admire and whom I believe every CMO, marketer & CEO needs to listen to. Chris Walker - One of the top demand gen and dark social voices on social.  Regularly receiving more than 80,000 views on his videos on LinkedIn. Chris is an expert on everything that’s happening right now in the demand generation & dark social spac...

In this Innovative minds episode, I sit down with fellow expert marketer and LinkedIn Guru; Richard van der Blom, to discuss all things LinkedIn. We discuss the LinkedIn algorithm, changes, challenges and opportunities. LinkedIn’s algorithm can be a maze, and in this conversation we try unlock some of the questions. If your business is exploring LinkedIn and wants to use it as it's secret weapon t...

In our very first episode, we’re going to take a dive into the brain of podcasting expert, Tommy Jacket, an authority on videos, podcasts, and content production for over 10 years. He’s the inspiration for starting my own journey into podcasting and understanding its impact on growth.   Podcasts give you the ability to conveniently connect with audiences, educate yourself more about your targ...