Innovative Minds with Mel Francis

I’ve proven it, over and over again: Personal branding does NOT take a lot of time. And considering the modest cost, it’s MASSIVELY profitable. Yet, CEOs are STILL sitting on the fence: Telling me, over and over again: ❌ "I don’t have time" ❌ "I'm waiting on funding"  🙄 NO! That passive mentality is a road to NOWHERE! In this episode, I show you how iconic, successful brands achieved that...

This week, I spoke to Tracy Clark - the life-changing life-coach who unleashes the “multiplier mindset” onto the business world. I was actually a little nervous about this podcast. But I needn’t have been! Within 30 minutes, Tracy calmly walked me through the steps of finding my higher self as an entrepreneur. Her process is intuitive to follow, but packed with psychological and business insight....

Most people fail with LinkedIn ads. If you want to be successful with LinkedIn ads, you need to make sure all the pieces are in place before you start running them. In this week's Aha Moment I walk you through everything you need to get right BEFORE placing an ad: First also need to understand the buyer's physiology. They hook them in with content That content must be enticing. And most importantl...

Linkedin Marketing is tricky:  Implementation is delicate. Execution is complex.  And measurement is 😵‍ Multichannel adds a whole new dimension of tricky, delicate and 😵‍. Our guest on Innovative Minds this week, @Laura Erdem is Accounts Executive at @DreamData - a revenue attribution solution for multichannel B2B marketing. She also utilises a highly effective LinkedIn social selling...

Too busy for #content #marketing? Do it in JUST 1 HOUR! 👇 It's true: You can produce 20+ high-quality #LinkedIn pieces in LESS THAN an HOUR! That means: You can post high-impact stuff DAILY - in just an hour a week. But first - you'll need 2 VITAL ingredients: A great team A strong process On Aha Moments with @Mel Francis # 4, I give you a framework for building both. It's easier than you think -...

Want to conquer your industry - in just 4 years?? Then you NEED to hear this 👇 My guest this week on Innovative Minds with Mel Francis is someone who, frankly, I’m honoured to have even met, let alone worked with. Arjun Paliwal is the Founder and CEO of InvestorKit - and he’s one of the most inspirational founders you’ll ever meet. You might recognise Arjun from his regular spot on Sunrise , his...

On this episode of Aha Moments with Mel, I answer the number 1 question we get asked: How do I get more views on LinkedIn?? There are a few things you can do, right now , to 3x your views. And if you play the long game, you can use these tips to 10x your views (or more)! I share tips on creating catchy content, building a support community, and using content partnerships effectively. You'll learn...

TOP SKILL NEEDED for big-wave surfing? 🏄🌊 MINDSET 🧠 On this week's episode, I had the pleasure of meeting a legendary big-wave surfer - and an iconic motivational speaker - @Mark Mathews. Mark always wanted to be a competitive surfer, but couldn't quite get there. It's not that he wasn't good - just that SO few are chosen. Just as he was about to quit professional surfing and learn a trade, the...

"Will I go viral?" 🦠 When someone thinks about #content #marketing, that's generally their first question. And fair enough! That's the image of #contentmarketing we've all been sold! So Mel's Aha Moment #2 is all about the v-word: VIRALITY. We analyse 3 posts which (unexpectedly) went #viral for us in the same week. Was there an x-factor all of them shared? Can you even predict virality at all ?...

Got a SH1T landing-page? Yeah, same here. It's not our fault: We just got SH1T ADVICE 👇🏽 This week on Innovative Minds with Mel Frances, I speak to @Steven Lewis, Director of Copywriting at @Taleist Agency. Steven "writes copy that makes your phone ring" (his tagline). He's completely flipped the script on everything we've been told about #landingpages. He describes a landing page as basically a...

This week's episode of Innovative Minds with Mel Francis is a bit different: No guest, just me 🥰 We've been running a lot of @Google ads this week - and we've gathered some really HOT insights to power-up your #digitalmarketing. This weeks podcast goal is 100% about sharing those lessons with you PLUS some more HOT insights. I dive into the stats around paid vs organic #content - focusing on the...

Want better VIDEO content? 🎬 This week's INNOVATIVE MINDS has you covered 👍🏽 This week I caught up with @Cliff Coelho from storydriven.video Cliff is a video marketing genius - whose video #content is positioned to get SALES! I've been experimenting with a lot of different #video formats lately. So when Cliff accepted my invitation to join the podcast, I jumped at the chance to accelerate my ow...

Make Love Not Porn ❤️ ‍ Like the idea? You're gonna LOVE the woman behind it 👇🏼 This week, I podcasted with a very special guest: Cindy Gallop, Founder and CEO of Make Love Not Porn. As its name suggests, Make Love Not Porn is a #technology platform built to challenge mainstream concepts of sex - and showcase a more fully “human” side of sexuality. As you might expect, birthing this vision hasn’...

Want to leverage LinkedIn for fundraising? Then you’ll enjoy my chat with @ Håvard Lillebo , on this week’s Innovative Minds podcast. Håvard is a serial #entrepreneur: And a veteran of two mega-exits. He’s raised a whopping 140 million Euros for #startups - 6 million of it right here, on LinkedIn! Maybe that’s why, like me, he’s a @LinkedIn true-believer. Håvard and I actually met on LinkedIn - bu...

This week, I sat down with Belinda Agnew. Belinda is a huge advocate for women in STEM and has reached views up to 2 million Linkedin users with a single post! She is also the director of XEnabler: A developer of reliable apps, servicing multiple sectors, with over 2000 completed projects under its belt. Her personal brand is authentic, and when she comes up on the feed, you stop and read. After a...

This week’s episode was a real adrenaline rush - I caught up with Linkedin LEGEND Andy Foote! If you know what Andy charges, you’ll cash in by listening!! 🤑🤑🤑 Now, I’ve been doing this Linkedin thing for a while. So I know who’s who in the Linkedin zoo. Suffice to say: Andy’s pretty high on the food chain!  My staff didn’t think he’d accept our invitation. But you know me: I’m PERSISTENT!...

This episode Jed Ng , the founder of Angel School and I dive into Angel Investing Syndicates. Jed has a fascinating journey. He built Rakuten RapidAPI - the world's largest API marketplace. Then turned into an angel investor where he invested in a unicorn within his first 2 years. He started an Angel Syndicate which has grown to 800+ investors. Now he's teaching other investors how to setup their...

This interview was very important and special to me. I had the privilege to have my friend, mentor, advisor, and someone that I’ve gotten to know very well over the years, David Kenney, to share his invaluable insights on business & start-ups. David is respected as one of Australia’s most reputable and capable strategic business advisors! He is also known as a highly regarded mentor within the...

I had the absolute pleasure of talking with the CEO of MediaTech Ventures, Paul O’Brien and oh boy this conversation was an absolute gem! Paul didn’t just just answer with his own views, he made me question my own understanding of social, videos, advertising and how everything is evolving. If you’ve never heard of MediaTech Ventures, they work at the heart of the entire media industry!  I jus...

This week, I got to interview someone very special to me, Mridula Amin. Her work has been featured by The New York Times, National Geographic, ABC, The Washington Post, The Wall Street Journal, The Guardian (just to name a few). And she's my little sister, Mridula Amin. I wanted to bring her on to dissect *how you actually tell a story that gets picked up by such big media streams*, like the New Y...

My friend  Justin Rowe  & I sat down to reveal all our  LinkedIn  ad strategies. We discussed 1. Ad objective: Engagement vs website conversion? What's best? 2. Creative choice Image vs video ads vs text? 3. How to select Audiences? Very Important I love custom lists, Justin also endorsed company page views as a list to embed in. 4 What budget should companies set asid...

This week I had the pleasure of sitting down with Andy Mowat, CEO of Gated. Gated is a free tool, which reduces the noise in your email by forcing unknown senders to donate to charity. In other words, it is here to disrupt email marketing BIG time. In this episode I delve into: Andy's inspiration for creating Gated and product decisions made along the way. His philosophy around email marketing The...

This week was special. I brought in my sales and marketing leaders, Paul Niblett & Tharun Sonti to discuss should CEO's be LinkedIn influencers? As we build out the CEO Influencer product here at areyoub2b , these are questions we battle with constantly. So I thought why not bring the conversation to the forefront? Listen to the full conversation and gain perspective on: Does it actually make...

I had the privilege to sit down with David Chevalier, Co-Founder & CEO of Leadjet - One of my favourite LinkedIn tools of ALL-TIME. For those that haven't checked out Leadjet, it's a secret weapon for sales teams who use linkedin for lead generation.  The tool helps you to extract information like name, job title, company, linkedin profile url and add it straight into your CRM in seconds....

So many founders screw up their CAP table. Often diluting themselves too early.  Giving away equity should be a piece of cake. But it’s not.  That’s why Kim Hansen, CEO & Co-founder created Cake. A SAAS company which helps founders set up options, set up cap tables & transparently show the equity mix. I guess they are like computershare but for startups.  My goal is to help...