Innovation Unpacked | Mike Boysen

Before I begin , a lot of research professionals have taken the AI prompts from my Masterclass to help them pre-build product and service innovation, customer experience, and messaging research catalogs. I’ve stripped out the fluff and and created a bundle of just the prompts to provide an even cheaper version. Still explained, but no videos. Your professional competitors are using these to gain a...

IF YOU ARE LISTENING ON A PODCAST PLATFORM....Checkout http://jobstobedone.substack.com for the blog portion and / or video. I hope you enjoy this multi-media format (I call it blog-casting). I want you to hear me tell you my thoughts directly but I also want you to have access to the slideware - and I wanted to memorialize it on my blog, as opposed to LinkedIn. Consider this me putting my stake i...

Let me start off by saying… “There is no perfect customer need statement, no matter how many times someone says there is.” Okay, let’s move on. Let’s instead talk about what a good customer success statement is. Good as in good enough . What characteristics should a good customer need statement have? Perhaps, one that all involved parties clearly understand and interpret the same way. Here are a f...

I can never remember the formula for the ODI Opportunity Score . It’s mostly because I only allocate memory to things that I find important in my daily life. I can always look it up if I have to. But more to the point, anything that looks convoluted should be reconsidered. I mean, we’ve been these things for decades and I don’t feel like we need new algorithms to accomplish fairly standard things....

In this video I give you a very simple way to quickly filter down the list of customer success metrics you’ve generated to assure coverage…while preserving that coverage. Instead of doing it manually, this method will save you time, and could be more accurate! I’ve got the link to the chat session below so you can see the prompts and follow ups and use it yourself.👇🏻 Here’s a ink to ChatGPT sess...

Most of you that follow me have done some sort of market research, or product research as a part of your career. You’ve probably tried Switch interviews, and some of you may have tried ODI-style interviews without really understanding what lies beyond the interviews themselves. I get it, certain entities have built a moat around their castle to make it difficult for competitors to follow. But afte...

Hopefully this serves those who like to read, and those of you who like a mix of reading and listening In 2013, ten years ago, McKinsey & Co. issued a report called “Disrupting the Consulting Industry.” It said, and I quote… “Tomorrow's consulting industry will need to look and feel very different from the one we know today. For firms to thrive, they will need to find new ways to differentiate the...

In today's episode I restart my podcasting empire after a 3 year hiatus (and only one prior podcast). I ramble on about what innovation is, why so many people feel they can call themselves innovators, and what does innovation look like with regard to the consulting business model This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit w...

The theater of marketing It’s easy to get consumed with whatever your boss tells you to do , right? * We need chatbots because XYZ company has chatbots! * We need AI! * We need to send another email to our mailing list! * We need to run more ads because we have a Google Ads account! * We need to enrich our contact data because we have contacts and there are services that enrich that data! * We nee...