Mike Boysen

Innovation Unpacked | Mike Boysen

Business EN ↓ 146 episodes

Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! www.jtbd.one

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Author

Mike Boysen

Category

Business

Podcast website

www.jtbd.one

Latest episode

Nov 13, 2026

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Episodes

AI Copilots: Did You Just Speed Up Your Bottleneck? 13.11.2026

Free checklist and playbook links at the end. A lot of companies bought AI copilots in the last two years. The pitch was simple. Your people get a helper that suggests code, drafts emails and summarizes documents. They save time on every task. Here’s the catch. A copilot helps a person do a step faster. But the person still runs the process. They still read the suggestion, fix it, decide and click...

SaaS Moats 2026: I Tested My Own Platform. Does It Have One? 10.11.2026

SaaS moats in 2026: I tested my own platform to see if it has one. First I tested Rob Walling's list of eight moats he says still hold, because I build SaaS too. Rob Walling's MicroConf Europe talk, The Only SaaS Moats Left in 2026, argues AI has made most software easy to copy. Some of his moats are real. Others rest on features and code, and those are going away. This video walks through all eig...

992 “unicorns” and no way out: which business models were just stories all along? 06.11.2026

If you hold a stake in a late-stage private company, you know the feeling. The number on your statement is big. The way to turn it into cash isn’t there. Here’s how big the problem is. PitchBook-NVCA’s US venture report counted 992 active unicorns at the end of September 2026. PitchBook defines a unicorn as a venture-backed company that has raised a round at a value of $1 billion or more. Together...

Strategy ROI: Can You Show Your CFO What Last Year’s Strategy Bought? 02.11.2026

Most leaders can’t show what last year’s strategy bought, usually because the plan never said which number it would change . That’s a fixable problem. But you want to fix it before your CFO asks, not after. Here’s the setup. The 2027 plan is due. Finance is asking harder questions about every big bet. Someone says, “What did the strategy work from last year actually deliver?” If your answer is a s...

You Paid for Full Self-Driving. The Person Next to You Got It Free. 26.10.2026

A lot of Tesla owners have had the same strange moment. They paid thousands of dollars for Full Self-Driving, often years ago, because they were told the price was going up. Then, a few years later, a new owner got to try the same software for free. After that, the new owner could keep it for a monthly fee. In the video, I walked through why that happened and what it teaches. Here I want to go dee...

Tesla Robotaxi and Optimus: Can They Carry a Stalled Car Business? 22.10.2026

Tesla Robotaxi and Optimus after Tesla’s Q3 earnings: can the robot bet carry a stalled car business while spending more than doubles? Making a big bet ahead of your sales? Book a call: https://book.pjtbd.com/?utm_source=youtube&utm_medium=description&utm_content=2026-10-22-tesla Tesla’s car business has stalled: it sold about as many cars over the last 12 months as it did three years ago, and thi...

Enterprise Decision Velocity: Does a 1,149x Cost Gap Justify Deleting the Queue Layers? 21.10.2026

Enterprise decision making and decision velocity: why AI agents and copilots won't speed up your company's biggest decisions, where the time really goes, and how to prove a decision got faster. Big decisions stuck waiting between teams? Book a call: https://book.pjtbd.com/?utm_source=youtube&utm_medium=description&utm_content=2026-10-20-decision-velocity Your systems run in a blink. Your biggest d...

AWS Wasn't Built on Spare Servers: The Idle Capacity Myth 20.10.2026

AWS Wasn’t Built on Spare Servers: The Idle Capacity Myth You’ve probably heard it: Amazon bought too many servers for the holidays, they sat idle in January, so somebody decided to rent them out, and that’s how Amazon Web Services was born. The people who built it say it isn’t true. In this video, I look at what really happened, why the spare-server story couldn’t work, and why the myth won’t die...

Every CRM Giant Is Building the Same Thing 19.10.2026

Every big CRM vendor is racing to add AI agents. Salesforce, Microsoft, HubSpot, Oracle, SAP, ServiceNow and Zoho all have them. But look closely and the agents are mostly typing into the same boxes the old CRM always had: the same stages, the same pipeline report, the same forecast. That’s automation. It isn’t innovation. In this video I lay the CRM out as one map and walk it through three states...

Musk vs Amazon: Will the Idea Hold? 17.10.2026

Question: who believes you need a consumer survey to figure this stuff out? Not me. Waste of time and money. I deleted the survey. You should too. Amazon just blocked Grok’s shopping bots. People found their bots stopped at Amazon’s door with a short message. It said that “continued access by an unauthorized AI agent” breaks Amazon’s rules. Elon Musk’s answer was quick. On October 15, he posted, “...

Starlink Sells the Sky It Can’t Turn Off: The One-Owner Idle Capacity Play 15.10.2026

Disclaimer: this video was created 99% by my Grok Bot. The other 1% is my knowledge base and Innovation Lattice (which both power my Venture Proof platform. I’m trying to deliver quality content to you, but have limited bandwith. I hope you don’t mind as I experiment in the open. Feel free to contact me if you’d like to learn more. Contact info is at the end. Thousands of Starlink satellites fly o...

Who Will Win the AI Race? Meta vs OpenAI vs Anthropic vs Google vs xAI (2026) 14.10.2026

Who Will Win the AI Race? Meta vs OpenAI vs Anthropic vs Google vs xAI (2026) Five companies are spending more than almost anyone ever has to build the smartest AI in the world. Everybody’s got a favorite. Some say don’t sleep on Meta. Some say it’s Anthropic’s race to lose. Some say OpenAI’s already won. In this video, I look at the evidence, not the hype. I judge each company on six things: comp...

Tesla Robotaxi vs Waymo: Is the Cybercab Ready to Scale? 13.10.2026

Tesla's Cybercab is giving paid rides in Austin with no steering wheel, no pedals, and nobody in the front seat. It's a real step forward. But can it scale? In this video I walk through what's real, what's still a promise, and what to watch next, and I try to be fair to every company along the way. What's covered:- What's real: Cybercab production started this year, paid rides began in Austin on S...

Bring the Fix to Their Workflow - or Make Them Come? 04.10.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Does an Honest Warning Outsell Feature Hype? 03.10.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Why Build Distribution When a Channel Has Your Users? 02.10.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

One Integrated Release - or Separate Modules? 01.10.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Automate Follow-Ups - or Kill Why You Need Them? 30.09.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Selling a Cost Center - or an Asset That Pays Back? 29.09.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Cut a Feature - or Delete a Buying Step First? 28.09.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Is the Wrong Stakeholder Owning the Upside? 27.09.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Should Every Roadmap Claim Wear a Label? 26.09.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

4 Strategy Traps That Look Smart and Still Fail 25.09.2026

You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math...

Why Sticky Notes Aren't a Real Job Map 24.09.2026

A photo of sticky notes is not a job map. Clusters don’t ship outcomes. Write the chronological steps of the job before you fund the idea with the most votes. If you can’t name the sequence, you’re still in ideation theater. Free diagnostic: https://whop.com/checkout/plan_TWss6zVDFmeI0 Full diagnostic: https://whop.com/checkout/plan_SAVQgVKweFh2j Jobs-to-be-Done Product Playbook (subscription - ea...

Lock One Hard Truth Before You Build the Roadmap 23.09.2026

A roadmap without a hard truth is a shopping list dressed as strategy. Lock one non-negotiable sentence that can kill a backlog line — before sticky notes, competitor screenshots, or “we’re customer-obsessed” slogans fill the room. Free diagnostic: https://whop.com/checkout/plan_pFMpxExgCbf6V Full diagnostic: https://whop.com/checkout/plan_JjUHr7wRa0X2Z Jobs-to-be-Done Product Playbook (subscrip...

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