Innovation Impossible

What does it really take to move from “data provider” to true decision-maker in the C-suite? And what happens to insights teams in an AI world where we might… simply vanish? In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Dr. Liubov Ruchinskaya — Head of Strategy, Analytics & Consumer Planning at Diageo, former insights leader at Colgate-Palmolive and E...

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Keyur Shroff, Vice President at a Fortune 500 Health Company. Keyur has over 20 years experience developing innovations for giants like NBC, Comcast, Johnson & Johnson, and now a Fortune 500 Health Company. His work has placed him in fields as diverse as health and pharma, TV and media, AI, and HR, just to...

How do you balance sustaining vs. disruptive innovation, leveraging AI for product development, all while working within strict regulations? Olivier Houpert breaks it down. In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Olivier Houpert, Chief Innovation and Product Officer at Altria and former global R&D leader at Procter & Gamble. From launching h...

What happens when your global product fails miserably in a new market? Rahul Kumar has the answers — and the battle scars to prove it. In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Rahul Kumar, Global Head of R&D for Wellbeing and SDA at Electrolux. In this episode of Innovation Impossible, we dive into: The million-dollar lesson Electrolux learned la...

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Alistair Rennie, Global Head of Innovation & Thought Leadership @ Protocol Theory. Alistair has spent the last 20 years helping giants like Google, Easy Crypto, and the UK Post Office rethink innovation itself. And in this episode, we discuss the truth behind Google’s “Messy Middle” model of customer behav...

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Arvind Balasundaram, Executive Director of Commercial Insights & Analytics at Regeneron Pharmaceuticals. Arvind shares a ton of interesting stories from his 4 decades of launching products at Chemical Bank, Pfizer, Johnson & Johnson and Regeneron Pharmaceuticals. He shares the insights that led to Viag...

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Jeff Barry, Director of Innovation at Dot Foods. Jeff shares his experience launching products like Bud Light Lime and Purina Alpo Gravy Lovers, and his work innovating at Dot Foods. We discuss the importance of framing the problem before narrowing down on a solution, separating concept interest and purchase i...

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with the Director of Insights at La-Z-Boy, Jorge Calvachi, to discuss human-centric insights, understanding customer perception, using AI, and much more. Jorge shares his experiences from launching Kraft's Easy Mac, and how he had to overcome customer perceptions to find the core insight, to his current work at La-...

In our inaugural episode of Innovation Impossible, our host Danniel Roumian Booker, sits down with the founder of Prelaunch.com, Narek Vardanyan. Narek runs us through his product validation process that guarantees actionable and reliable consumer insights from ready-to-buy customers. And how he helps Fortune 500 brands to apply this method to everything from testing early-stage concepts to fine-t...