David L. Peterson

Innovation Driven Growth

Business EN ↓ 60 episodes

The Innovation Driven Growth podcast is hosted by fintech pioneer, entrepreneur and author, David L. Peterson, and features interviews, insights, and ideation focused on how to unleased our inherent creativity to produce Innovation Driven Growth. Each episode is about igniting strategic innovation in work and life—no matter your skill set or job title.

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Author

David L. Peterson

Category

Business

Podcast website

podcaststhatmatter.co

Latest episode

Aug 24, 2024

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Episodes

Harnessing the Power of Storytelling in Banking 24.08.2024

We, humans, are inherently drawn to stories as a medium for learning and accessing information. But many bankers erroneously think that they don't have any good stories to tell, therefore they don't even try to tell stories Every small business needs a relationship with its community banks to help them prosper, and sharing examples of your work through storytelling will create a connection that be...

The Value of Broad Experience in Business: Generalists vs. Specialists 09.08.2024

Having diverse experiences can often lead to better problem-solving and innovation compared to hyper-specialization. In the book Range, there is a cognitive psychological problem that shows how analogies from different fields can help solve complex issues. Applying this to financial services, David suggests that organizations should leverage the diverse backgrounds of their employees to enhance cr...

Sync or Sink: The Importance of Data Consistency in Virtual and Physical Services 26.07.2024

Your business’ virtual and physical services must be aligned. The frustration caused by the mismatch in data synchronization between these two is huge and should not happen in this day and time. Businesses must ensure their virtual and physical operations are aligned to provide reliable and accurate information to customers. This can be fixed by having an automated routine that regularly checks, m...

Banking with Heart: Emotional Intelligence in Financial Decisions 08.03.2024

We often make decisions using our emotions, but financial decisions are more likely to be better and more useful if we make them by using our heads. Behavioral science and storytelling can help with crafting the right messages to customers that will regain their emotions and take good care of them in the financial world. How science can help in attracting and acquiring new customers? Notes: 😍 Are...

Revolutionizing Customer Onboarding: Embracing Digital Transformation in Banking 09.02.2024

Why banks can’t get out of the habit of not using the out-of-branch tools available when they are doing business in the branch? Why is that so hard? Why banks don't value the virtual branch, like the physical branch, and do not enable younger generations to become users of the financial institutions the way they like the best - via digital? These are only some of the questions that financial insti...

Steal the Playbook of Neobanks 19.01.2024

In episode 55 we talked about the Neobank phenomenon. Are they taking away younger customers away from the traditional financial institutions? What if traditional financial institutions could tailor the services for small to medium businesses and startups and assist individuals in starting businesses, providing a checklist, classes, mentorship, events, and training. The key is to market your servi...

Too Much Routine Suffocates Your Brain 05.01.2024

 We all love routine, but guess what? It’s a disaster for our brains! In this episode, David explores how excessive routine can stifle creativity and problem-solving skills, particularly in organizations such as financial institutions. He discusses how an over-reliance on strict procedures might hinder employees’ adaptability in unexpected situations and limit their ability to identify areas for i...

Trouble Ahead for Neobanks? 22.12.2023

In the ever-evolving landscape of banking, a clash of titans is underway, pitting traditional community banks against the innovative disruptors known as Neobanks. Community banks must revamp digital experiences, embrace storytelling in marketing, and strategically connect with younger demographics. To ensure long-term success, strategic planning involving senior leadership and dedicated teams is p...

Marketing’s Role in Data Analytics 01.12.2023

Marketing is an essential part of every organization. Statistics could be more positive when it comes to bank marketing. Bank marketers have a hard job and need accurate targeted data to create very specific campaigns and confidence in their reliability. It's an ongoing problem to resolve. Help focus marketing campaigns that will generate measurable results and outcomes without crossing the creepy...

You Don’t Have Big Data…But The Data You Have Is Really Valuable! 17.11.2023

 Big data centers are getting more and more popular, and it's expected for institutions to use them. Are they necessary for banks? David shares his view on this actual topic. There is a need for a data acquisition tool that can connect to external systems without centralizing data. The speaker outlines three key outcomes for effective data management: dashboards, graphical reporting, and targeted...

Bankers Must Overcome the Fear of Failure 27.10.2023

Where failure is discouraged, much less rewarded, why would anyone stick their neck out on the line, bringing a creative idea? Innovation occurs when failure is an option. Challenging the status quo and allowing failure, will initially lead to disruption, however, ensuring failure leads to learning will allow for improvement in banking as a whole. There is much to be learned about the challenge of...

Faster Payment Fraud and the Elephant in the Room 13.10.2023

 In the world of faster payments, fraud is a hot topic. But is it the technology's fault? Not really. Fraud can happen with any payment method. It's about individuals making mistakes. Learn more about App Fraud and its implications in the latest episode of our podcast. We dive into the industry's response and the possible changes ahead. Notes: 💸 The banking industry is going to overreact to addre...

Who Owns the Virtual Branch – Part 2 29.09.2023

 Having the right leadership in place for your digital channels is extremely important. If you want your branch to have long-lasting success, it's time to find leaders who will bring your virtual branch up to the same level as your physical branch. A successful future needs innovative and open-minded leadership that is ready to push the strategic vision for your virtual branch forward and treat it...

Where is the Virtual Branch located on your General Ledger? 15.09.2023

Setting up proper accounting for your virtual branch is crucial for future success. The value of your online presence must be clear and concise in order to foster the support and funding it needs from the leadership in your company, so it's time to start strategizing how to measure this. The truth is that it's very likely that your virtual branch is much more profitable than you think, but is bein...

Lessons from GSBC – Whatever We Do, We Can’t Be Creepy! 28.07.2023

You can elevate your level of service with the way you use data mining. Targeting customers with suggestions and recommendations based on mined data needs to be done paternalistically and carefully to avoid being seen as creepy. The goal is to offer a higher level of service that maximizes convenience and personalization, but these personalizations must be communicated appropriately. If you have t...

Where Will You Get Innovative Ideas 14.07.2023

The SWOT analysis tool is an excellent way for your business to take advantage of opportunities. It's critical to regularly assess your business in order to be competitive in your market. By analyzing your strengths, weaknesses, opportunities and threats, you can develop crucial offensive and defensive strategies. When done right, you can minimize the damage from external sources and find great op...

44. What is Your Box? 30.06.2023

To think outside the box, you have to know what the box is. Change your perspective on what the main focus of your business is, and start to think outside the industry norms. When you shift the perspective of the services you provide, this changes the branding of your business, so you can deliver a more profound and appealing message to your customers. Get outside your comfort zone and change the...

43. What Does “Think Outside the Box” Mean? 16.06.2023

Thinking outside the box is essential for cultivating innovation in the workplace, and sometimes the craziest ideas can lead to the best results. When we can escape the limitations that we often think with, it can lead to profoundly creative solutions. Exercise your ability to think outside the box and produce ideas in great volume to achieve success! 📤 Thinking outside the box is to explore idea...

42. What Should Your Innovative Focus Be? Let’s Start with OD Fees 26.05.2023

 Once your business is committed to innovation, the next step is focusing on the problems that require innovative solutions. This should involve picking a trending or pertinent problem in your industry and engaging your new innovation-driven workforce. Gather data, brainstorm and explore even the craziest of ideas before preparing the final strategic recommendations and putting them into action. I...

41. Achieving the Innovation Mindset 12.05.2023

 Implementing an innovation mindset into your business is crucial for its future success. Building the foundation for this may be a harrowing task, but the steps in this quick start guide are a great place to begin. There must be a desire and commitment to building a culture of innovation from all levels of leadership that is backed by actionable processes. Integrate these values into regular comm...

40. The Thinking Room is Ready for Ideas! 28.04.2023

Converting an unused space into a “Thinking Room” will add great value to your business. This is an inexpensive strategy for increasing innovation and creativity in your workplace. Create a functional safe space that promotes innovative thinking and get the ideas flowing! 🥳 The Thinking Room is an unused space converted into a place where thinking and creativity can flourish. 01:06 🤩 Check out t...

39. Strategize Your Tech Decisions 14.04.2023

Investing in new technology is a complicated process that requires expert strategy. No matter what industry you are in, investing in new technological systems can be a time-consuming and overwhelming experience. With so many vendors competing for your business, it’s important to do a full review of their products to see exactly how they will work for your needs. Remember that strategy is key, and...

38. Your Advertising Budget – Are You Getting Your Money’s Worth? 31.03.2023

Employ modern digital marketing techniques to ensure your advertising budget reaches your target audience. Banking is a highly competitive industry, so banks must aggressively pursue new customers with great precision.  It’s time to revisit your marketing budgets and allocate funds toward targeting the new generation of prospective customers in the digital world. Utilizing services and marketing s...

37. What do you do? – And How Bankers Should Answer That Question 24.03.2023

It’s time to change public opinion on the role of a banker. It’s no secret that the role of bankers is largely underappreciated and seen as an unexciting career. The truth is that bankers perform an essential service for people and their businesses. We can work to shift the paradigm by highlighting the importance of banking in our business language and shamelessly recognizing ourselves as facilita...

36. Are You Really Prepared for a Cyber Breach? Are You Sure? 10.03.2023

You must ensure that you are adequately protected from hackers and data breaches. In the digital age, your company must have the plan to deal with cyberattacks. Working with an insurance carrier that offers coverage that is right for you is vital, and be sure to follow their protection plans carefully. Getting your employees trained and ready to handle the preparation and aftermath of a potential...

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