Inner Sircle

On this episode, I talk Instagram Stories and hacks for increasing consumption. 1- Ask simple either/or questions 2 - Add a Tap for More Prompt 3- Increase Time Spent on a Story With Hold to Read 4- Build Text via Consecutive Posts 5- Tap for more -- leading users to your Instagram feed or giveaway. 

On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier for the consumer to remember and find you!

On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore: 1- "47% of social media marketers say that developing strategies which support business goals is their top challenge" 2- "71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments" 3- "77% of...

On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that the company has gone public and the social network is showing some promise, especially with influencers - I think it is worth investigating for brands looking for exposure.

On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on their account and allow your brand to run their content as ads. Take advantage!

On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and lean in heavily on engaging with users.

On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your store locator and all of your social platforms are up-to-date and working as they should. Don’t allow a user to land on any of these and think that you’re closed for business or just sloppy, which wi...

On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.

On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward thinking brands to get some ideas and inspiration that you could apply on your own account. Definitely a very useful tool for advertisers.

On this episode, I talk about some compelling stats around influencer marketing. The bottom line is if you are a brand of selling products or services you need to be investing time and funds into influencer marketing. And once you’re in the game we would recommend working with more micro influencers that you can develop deeper more tactical relationships with.

On this episode, I talk about having a smart plan of attack for your influencer relationships. First off, you have to be in the game. Then, once in the game, you need to reverse engineer what you want to have happen and then be very smart and tactical about how you go about getting there. My opinion is that whether you use an agency like Sircle Media or an internal person it should be high touch,...

On this episode I give a quick heartache on the new @shop feature on Instagram. As they continue to push into E-commerce consumers and brands should pay attention.

On this episode I talk about a hack to get your Amazon and/or retail customers through your domain so then you can start to create a direct marketing relationship with them. It’s a simple step, that can have profound results.

Only selling on Amazon? Overthinking content based on what you want and not what the consumer wants? Not using paid social AND influencers? Not getting out there and listening to clients? You are doing it wrong.

On this episode, I talk once again about where you should and should not be investing your time with your social media efforts. You should be investing in paid social as well as influencer collaborations AND you should not be overthinking your content so much. You should invest in really good content, but you should have a balance of created and curated content so you don’t have all the pressure o...

On this episode I give a hot take on Facebook as a platform and some of the updates that were announced at their F8 conference this week. I strongly encourage brands as well as users to not sleep on Facebook and Mark Zuckerberg.

On this episode I talk about my current POV on influencers. The bottom line is influencers need to be part of your marketing mix, their primary use should be targeted reach and awareness at scale and you should engage them and then let them do what they do best. Don’t try to over control the narrative and compromise your results.

On this episode, I talk about my point of view on the changing landscape of Instagram. I reference an article put out on the Atlantic that talks about the Instagram aesthetic being over and how some influencers and even brands are shifting or need to shift with it. I also just talk about the concept of not being romantic about what got you here, investing heavily in what is relevant and of interes...

On this episode I talk about Instagram potentially decreasing the prominence or value of the likes on their platform and why that is a good thing. I revisit the topic of followers not mattering as well as likes and engagement, at least not anywhere close to as what most people think. Instagram, Facebook and influencers All provide fantastic vehicles for exposure to niche audience is. Stop sweating...

On this episode, I talk about how context is King with social media even more than just content. Don’t write off any social network until you have a holistic understanding of how each works in the now. They all have value if you think about context first.

On this episode, I talk about Instagram adding poll stickers to their story ads. For the brands that were involved in the beta they saw a nice increase in three second video views showing that these are effective in getting users to stay for a bit and consume. With 500 million active daily users, under priced advertising and real consumption this is very compelling from a marketing point of view.

On this episode, I talk about Sircle Media’s overriding themes for Q2 2019 when it comes to your approach to social media. 1-Include your social media manager in more conversations. 2- Seek out more integrated influencer relationships over one time transactions, 3- Deploy most of your time on what’s hot and some of your time tasting and experimenting with other platforms. 4- Don’t overthink your s...

On this episode, I talk about the new “about this account” feature on Instagram. It is a great way to get Intel on what your competitors and/or the market is doing when it comes to Instagram ads and more importantly you can see the type of engagement they are getting which can help inform your decisions and your roll out for your own ads. I also talk about boosting Instagram content and taking adv...

On this episode, I talk about LinkedIn right now and how I think it’s like Facebook three or four years ago. Organic reach is very high, people are engaged and it is a great place to share your journey and to let people behind the kimono. Use it wisely and take advantage while the going is good.

On this episode, I just give me a quick take on Checkout from Instagram. I love that they are removing some of the friction and allowing you to transact right on the platform I believe this is going to be a big deal and lead to a lot of revenue and a lot of upside for both brands of consumers.