Inner Sircle

On this episode, I share my POV on Instagram giveaways and why I think brands should be all in.

On this episode, I talk about Instagram dropping the following tab from the platform. More on that topic here . 

On this episode, I share why I think the engagements are the most important element of social media. Most people sleep on it and to me it is everything!

Facebook Group Best Practices Give your group a catchy and effective name Choosing the right name is one of the most important steps when creating your Facebook Group. Make sure your group name reflects the people who will be engaging with it every day. Define the What and the Who of your group. What is it?: A community? A hangout? A support group? Who is it for?: Fitness experts? Personal trainer...

On this episode, I rant about social media and where it stands in q4 2019 and beyond. 1- Organic is dead. 2- Paid social is a must. 3- Always be experimenting and have experts in your corner. 4- Dont be half committed, be all in. 5 Need a LinkedIn and TikTok Strategy 

On this episode, I talk about my love for Daily Carnage and some conversations in their Facebook Group around Instagram shutting down some accounts (even if only temporarily) because of third party platforms.  Be mindful when using a platform like Later for your scheduling and activity on IG. 

On this episode, I talk about some new features coming from Facebook/Instagram that are compelling. I reference this article in TechCrunch  Improvements were made on: Facebook Live Watch Party Video and Analytics in the Creator studio AND Scheduling IG Feed and IGTV content for up to 6 months, natively on the platform. 

On this episode, I talk about a report put out by Quintly and posted and broken down on Socialmediatoday.com that breaks down How Emojis, Videos and Caption Lengths Impact Instagram Post Performance. I also quickly reference this piece from Social Insider that touches on Hashtag tactics that improve performance. 

On this episode, I talk about supporting your Retailers with blocking and tackling social media work. Content posting and Ads are obvious ones but less obvious, is comments, DMs and engagement with posts or tagged photos. As well as sending influencers physically into a store to support the relationship.  Lean in! 

On this episode, I talk about: A New Study Examines How Brand Engagement on Social Influences Purchase Behavior. 1. Use Social Media to Connect with Consumers and Other Businesses 2. Interact With People on Social Media to Establish Rapport 3. Know That Men and Women May Be Drawn to Different Platforms, but Don’t Base Your Whole Strategy on Generalization 4. Know What Ages Your Social Media Advert...

On this episode, I answer that question. Here is an article that I reference. 

On this episode, I talk about Facebook adding badges for users/followers to pages that should help boost engagement and foster community. You can read more about it here .

On this episode, I talk about Twitter and some new and noteworthy updates that are on the horizon. I reference this article and specifically: 1. Topic Lists 2. Subscribing to Conversations 3. Re-Order Attached Images 4. Support for Live Photos 5. DM Search

On this episode, I talk about IGTV Tips Based on the Success of Thrillist. You can learn more about this here.

On this episode, I talk about TikTok and Kroger partnering with their new E-commerce feature. More on it here!

On this episode, I talk about being more thoughtful about your Instagram Hashtag Strategy. Here is a good reference on the topic that was put out on the Later.com blog.

On this episode, I talk about the TikTok and GIPHY integrating so you can use GIFs on the platform. I also encourage brands to consider creating their own account and custom GIFs so they can create, deploy and track analytics.  Let us know if we can create some for you!

On this episode, I talk about Barney's filing for bankruptcy and closing some stores. 

On this episode, I rant a little about brands not doing apples to apples comparisons when assessing their own social media success against other brands in the space.  The biggest mistake is centered around paid social. Some brands invest heavily and reap the benefits while others do not invest and then wonder why their accounts seem dormant. If you want to improve your social media results, t...

On this episode, I talk about influencer pricing and the market in general. This piece on socialmediatoday.com lists out the prices some macro influencers and celebrities are earning and it is worth checking out.  Very impressive numbers for sure! Kinda nutty!

On this episode, I break down this piece put out by Open Sponsorship. It breaks down 3 kets to crushing Influencer Marketing and I couldn't agree with them more. They are: 1. #DitchThePost 2. Introduce The Boost 3. Represent With Content Enjoy...

On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations on the platform.

On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders are doing and then follow suit. I reference some ideas mentioned in this Social Media Today article .  Here are some top suggestions: 1. Sign up to receive email updates 2. Analy...

On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to images to make them pop and be more memorable.  

On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports it. Hopefully now, more brands will listen.