Influential Voices of Authority

DRIVE TRAFFIC FOR SUCCESS How many listeners are enough? Just a few more. We all want more listeners. But, how do I drive traffic to my podcast? My son and I went to the movie theater this weekend to see the new Indiana Jones movie . It was good. I'm a big Harrison Ford fan. Do you ever wonder why the big movie studios are so quick to jump on the sequel bandwagon? It isn't simply easy money. It's...

Many coaches wonder if they should start a podcast, be a guest on other podcasts, or create a YouTube channel. They treat each platform the same. Each of these three content platforms serve a different purpose and get a different result. This topic came up twice in conversations this week. In one chat, I was talking with the guy who will be running my summit this fal. He mentioned that he was doin...

HOW TO ATTRACT YOUR IDEAL CLIENTS Don't just create content. Create content to attract your best listeners. As you work to grow your coaching business, find those prospects that are perfect for your services. RAMIT SETHI I was listening to " I Will Teach You To Be Rich " by Ramit Sethi. He helps couples with their finances and helps them get out of debt. I've been following Ramit since 2012. Over...

AS A CONTENT CREATOR, WHERE DO YOU FIND INSPIRATION? Creating great content begins with strong topics. And strong topics come from inspiration. Inspiration is available in many areas of life. In this episode, you will discover 7 ways to inspire you with great content ideas. PASSION Before you begin looking for ideas and inspiration, ensure you are passionate about your topic. If you are not a fana...

Do you feel like you're always editing a podcast? You're an expert in your niche. You don't need to spend all of your time editing. Live in your zone of genius. On this episode, I want to give you some tips about editing a podcast. There are five steps to producing a podcast each week. Those steps are plan, record, edit, publish and promote. You need to do these steps for every episode. But, you d...

HOW TO IMPROVE YOUR PODCAST INTERVIEWS I was listening to a podcast interview today and got caught up in the nuances of the interview rather than enjoying the conversation. It inspired me to share with you these 7 ways to create better podcast interviews. Podcast Talent Coach was created to help coaches create better content. I saw so many podcasters struggling to create an effective show, because...

ENSURE YOUR PODCAST IS NOT A WASTE OF TIME Are podcasts a waste of time? Many coaches ask me about the return on investment for their podcast. Your return on investment is defined by two sides of the equation. We want to increase the return while decreasing the investment. So, what is your goal with your podcast? This is the best place to start. You can't determind if your podcast is a waste of ti...

HOW TO MONETIZE YOUR MESSAGE We know who we help and what we help them do. But, have you ever considered how you monetize your message? You might say, "Yeah, Erik. I'm a coach." Or you might say, "I help people find a new career or launch a business." Those concepts are "what" you do, and not necessarily "how" you do it. Your "how" might include one-on-one coaching for six months at a time. You mi...

If you want to grow your audience and attract your ideal clients, you need to get in front of new prospects. You need publicity and visibility. If you keep talking to your current audience, your current email list and your current social media network, you won't grow. Those people are already in your circle. You need new connections. LINKS Here are the links mentioned in this episode: Jill's Publi...

Coaches will often tell me they struggle to create engagement with their audience. Does that sound familiar? People don't opt in for your lead magnet. Nobody is emailing you with questions. You aren't getting any discovery calls with clients. Does it sometimes feel like you are talking to yourself with nobody on the other end of the line? MORE DIFFICULT On this episode, I want to give you 7 steps...

On this episode, we are answering podcasting questions. What is the difference between downloads and listens? How can I see around the mic? What is the best way to approach guests? Should I rerecord old episodes. Plus other great questions. YOUR QUESTIONS If you have a question, you can always shoot me a message. You can find my contact info at www. PodcastTalentCoach.com/contact . Or better yet,...

The first step to grow your audience is obvious. You've heard it many times before. But, it is likely you have done it thoroughly enough. Maybe you've done it, but it has been a long time since you've considered it. YOUR FILTER This critical step serves as the filter for all of your content. It makes your audience growth strategy crystal clear. When you've completed the step, you'll know exactly w...

Most podcasts don't grow, because they lack an audience growth strategy. And if the host does have a strategy, they are probably making it more difficult than it needs to be. To grow your audience, you need to do 2 things – Attract new listeners and keep them coming back for more. WHY DO WE PODCAST? When coaches come to me for help with their shows, one of our first steps is to determine where the...

Podcasters often ask me how long their podcast should be. It isn't as easy as most would like. We'll get into that along with other questions like the legality of using TV audio on your show, finding intro music, and how to record. If you have questions, you can always email me at Coach@PodcastTalentCoach.com . INFLUENCE TO INCOME Before we start, I'd like to remind you that early bird registratio...

The introduction of your podcast is probably the most critical part of your show. A custom intro takes it to a whole new level. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. When you create your intro, tell your listener how they will be better after listening to an episode. Your listener is...

On this episode, we're going to answer a few questions from podcasters. We will cover income from ads, giving up on a dud podcast, what time is the best time to publish, and if you should have a co-host. SPONSORS FOR INCOME How soon is too soon to reach out to potential sponsors? My podcast is still young and I'm only getting about 200 downloads a week between YouTube and podcast platforms. -Lando...

We often get stuck trying to start our next thing. Sometimes we don't know where to start. Other times we let the tech derail us. There are times we spend too much time learning and preparing. Most of the time, we don't start because we fail to determine the right next step and take action. Action, any action, is so powerful. One step will lead to the next. My mentor always says, "If you wait for...

ChatGPT is all the rage. It's also the reason why you now matter even more than ever. As an oversimplified definition, Chat GPT uses artificial intelligence like Siri on your iPhone or your Alexa smart speaker. It is just much more powerful. GPT is short for Generative Pretrained Transformer. We'll get into a deeper definition in a bit. What I want you to understand is the impact it will have on y...

It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. Get the full details and enroll in Podcast Proftis Accelerator at www. PodcastTalentCoach.com/ac...

When you conduct interviews on your podcast, how do you use those opportunities to attract clients? Interviews create wonderful podcast content. They also provide tremendous promotion for your guest. But, it is also possible for you to use those interviews to grow your own business. THE GUEST I had a coach come to me for help one time. He conducted fantastic interviews. In fact he told me, "My sup...

Let's talk about your image. What are you doing to make your podcast image stand out from the others? If you want to stand out in the sea of sameness in your niche, find ways to make yourself unique. When people hear your name, they need to think of something specific. That is the power of a unique podcast image and brand. IMAGE VS. BRAND The word brand is defined as "a kind or variety of somethin...

To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success to grow your business. That step-by-step process is my Podcast Profits Framework. It consists of six steps. COACHING Before we jump into it, let me invite you to get some help building your strategy. You know how most podcasters don't ma...

So many podcasters struggle to make money with their podcast. It is the primary challenge when coaches come to me for help. The thing they are missing is rapport. Building rapport is the biggest piece of the sales process. And most podcasters miss it with their podcast. On this episode, I want to help you refine your process, so you can make money with your podcast. Don't make it harder than it ne...

Referrals are such a powerful way to land clients. If you've read " The Prosperous Coach " by Rich Litvin and Steve Chandler or listened to the Referral Marketing Guru podcast with Michael Griffiths, you know what referrals can do for your business. Though referrals are powerful, they aren't the only way to leverage an endorsement for your business. There are many other ways to use the influence o...

So, you want to make money with your podcast. Why? I know that sounds like a crazy question. Who doesn't want more money? Dig a little deeper. What is really driving your desire? What would more money do for your business, your family, your mission and your life? How could a successful strategy that helps you consistently make money with your show change your life? Let's look 5 years down the road...