Influential Voices of Authority

THE TOP SIX EPISODES OF 2023 It has been an amazing year at Podcast Talent Coach. On this episode, I want to share with you the best of 2023. These are the top six most downloaded episodes of 2023. DECREASED DOWNLOADS Have you seen a decrease in your downloads in the fourth quarter of 2023? It is probably due to a change with Apple Podcasts. Apple released iOS 17 in September of 2023. That update...

What we tell ourselves is often more powerful than what actually happens to us. Our mindset is a critical factor when it comes to determining our success. (Get her guide Unlocking the Power of Podcasting to master your mindset at http://merrijohillaker.com/podcasting .) HOCKEY This weekend, the high school hockey team I coach struggled against a team we should have easily beat. It was all because...

PROMOTE YOU VS PROMOTE YOUR GUEST When interviewing others on your podcast, it can become difficult to tell your story and promote your business. On this episode, we discuss 3 ways to monetize your podcast interviews. CHALLENGE WITH INTERVIEWS Using interviews is a great way to create content on your podcast, because when you create an interview, you don't have to do a lot of the heavy lifting. Wh...

SPEAKING TO ATTRACT YOUR IDEAL CLIENTS If you want to get in front of new listeners, speaking is a powerful way to spread your message. MY SPEAKING FIRST It was a thrill the first time I was in front of a big crowd, because I wasn't on stage by myself and I didn't speak. It was 1994. The radio station team was on stage welcoming the crowd to our 16 th birthday bash featuring REO Speedwagon, Starsh...

ARE BIGGER DOWNLOADS THE RIGHT QUESTION? There was a post in a podcasting Facebook group the other day wondering why they don't have bigger downloads. The download challenge hits all of us. So, let's overcome that struggle. The post said, "We have recently launched our 6th episode and have been running for 6 weeks now. My downloads have not even hit 500 yet. I feel like there is something else I s...

When it comes to producing your podcast and running your coaching business, there are many ways to save time in your week. But there is nothing better than grouping tasks that allow you to work in your zone of genius. 3 WAYS TO SAVE TIME There are three ways to save time in your week. Batch your work by doing multiple episodes at the same time. Group your work, so you're doing similar work at the...

Your podcast gives you great opportunities to create multiple streams of income. The show is like the gateway for your clients to enter your world. After they enter, help them solve their problems with a specific stream of income. Dan Miller of 48 Days to the Work You Love joins us on this episode today to discuss how his podcast sits at the center of his revenue universe. ONE STREAM OF INCOME Bef...

To make more sales with your podcast, you need to identify the correct prospect. Rather than attracting everyone to your podcast, attract your ideal clients. Your ideal clients need to have four characteristics. PAIN First, they need to have a pain they know they have. Trying to convince someone they have a problem is a challenge. You don't want to try to convince someone they have a grub problem...

Your podcast and content provide amazing opportunities for you and your business. Just think of the things you've been able to do, because you have a podcast. Today, I want to share 9 amazing things your podcast makes possible. SUMMIT I have a powerful way to deep dive each of these ideas. As an entrepreneur, you know better than anyone what it takes to run your business, much less produce a succe...

IT TAKE A STRATEGY TO MAKE MONEY Don't feel alone. Many coaches struggle to make money with their podcast. They simply don't have a strategy. I know it can be frustrating. You work so hard to create your episode each week. It is a lot of time and energy devoted to your podcast with very little to show for it. The lack of success has less to do with you and more to do with your process. WHERE TO MA...

THE BENEFITS OF A PODCAST INTERVIEW An interview on your podcast can be a powerful way to grow your audience, increase your reputation, and generate revenue. However, it can't be any interview. Be strategic with your interviews. Many clients come to me struggling to gain clients from their podcast. When we first met, my most recent client told me she loves doing her podcast, but it has hit a plate...

What is your biggest challenge? I get many questions about all facets of podcasting. Today we are going to overcome a variety of listener challenges. Cathy wants to know how long her podcast should be. Behiye is stuggling with echo in the audio. Dave just wants to get started. And Kate's challenge is getting clients. If you have a challenge with your podcast journey, you can always email me at Coa...

I've been receiving a lot of questions lately from listeners like you at coach at podcast talent coach dot com. So this week we are going to answer questions about dedicating time, who pays your fee, and how to increase your visibility. We are currently in the middle of nowhere at a cabin in Vermont. Luckily the cabin has wi-fi, because there is no cell service up here. A client joined me for a co...

SHOULD YOU BE PODCASTING WITH CHATGPT? In episode 430 , we discussed why ChatGPT means you matter even more today. WHAT IS CHATGPT? As a recap, Your podcast cannot simply be information. ChatGPT has nearly all the information anyone could ever need. An oversimplified explanation of Chat GPT is that it uses artificial intelligence like Siri on your iPhone or your Alexa smart speaker. It is just muc...

FOCUS ON THE CHALLENGE What is your biggest challenge right now? When coaches come to me for help, they aren't looking for coaching. They are looking for solutions to their biggest challenge. If you want to succeed, don't try to solve all of your problems. Focus on your next most important challenge. Stay focused until you reach success. Distraction is the enemy of our success. How many courses an...

You work hard every week to create your podcast. Don't let that work go to waste. By repurposing your content, you can do the work once and benefit again and again. Many podcasters struggle to grow their audience. When they publish an episode, the share it with their email list and their social media following. Those people already know you and rarely share your content. To grow your audience, you...

7 WAYS TO HELP YOU BE UNIQUE Podcasting is growing by leaps and bounds everyday. There are so many podcasts in your niche. That makes it even more critical for your podcast to be unique. If you want to stand out in the sea of sameness, there are a few things you can do that are easy to implement to make you special. WHY BE UNIQUE In the era of artificial intelligence, you can't afford to be inform...

LESSONS THAT SKYROCKETED MY BUSINESS The lessons that come to us on our journey can change our lives if we are open to embracing them. We simply need to see the silver lining. This week I received an email from a client. She said, "This week I was really wondering if this is worth my time. My life is so out of balance!!" My heart fell to my stomach. It hurt so much, because I have been there. Grow...

HOW TO CREATE A SUCCESSFUL PODCAST THAT DOESN'T PODFADE Creating a successful podcast isn't difficult. You simply need to know where to look and the proper steps to take. There is a stat that bounces around the podcasting industry that says most podcasts fade away after 7 episodes. It's called podfading. I thought the number was exaggerated until I was on a coaching call one day. WHAT I DISCOVERED...

Conducting interviews is an art. And, you can learn to produce better interviews with just a few steps. Today, I'll give you four ways to create better interviews. I also have examples for you to help you make progress. Then, I'm going to give you a great deal on my course How To Crush Your Next Podcast Interview Like A Radio Pro Without Decades Of Training And Hours Of Preparation. Just for being...

CREATE AN APP FOR YOUR PODCAST, CONTENT AND MORE Something new is coming. I'm getting ready to launch the Podcast Talent Coach app. It will bring all of my content and tools together in one convenient place. It takes many platforms and services to build a funnel that will lead your podcast listeners to become clients. When you have a smartphone app, you can bring many of those platforms together i...

HOW DO YOU MARKET YOUR PODCAST FOR EFFECTIVE RESULTS When you're creating a business around your podcast, even if it is a side hustle, it feels like there is an endless amount of stuff to do. When you don't have structured time to do something, it expands to the allotted amount of time. That is where your flexible hours create an issue. There needs to be time when you work "on" your business. Mich...

This question has come up multiple times this week. Which is better to build your authority and grow your business – YouTube or a podcast ? Should you spend your content time creating videos for YouTube or creating a podcast? You're not going to like my answer. I love podcasting. But, YouTube is also amazing. Your podcast allows you to create powerful relationships with your listeners. YouTube is...

HOW TO MAKE YOUR PODCAST PROFITABLE So many coaches struggle to make their podcast profitable, because they don't have a strategy. A strategy doesn't need to be complicated. It simply needs to be effective. PROFITABLE STRATEGY Many podcasters try to monetize their podcast with ads and sponsorships. MRI-Simmons just released data on podcast listening as it pertains to podcast ads. In the research,...

HOW CAN I PRODUCE A PODCAST IN AN HOUR? To create great content quickly, you're going to need help. Many coaches ask me if they need a podcast editor . It comes down to where you want to spend your time. Asking if you need a podcast editor is like asking if you need a car. I don't know that anyone "needs" a car. You can take the bus, pay for an Uber, ride your bike, walk, or catch a ride with a fr...