Influencing Outcomes

 In this episode of Influencing Outcomes, the team sits down with creator, entrepreneur, and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today’s creator economy. Amy shares her journey from documenting life abroad in Amsterdam to building a community of more than 195,000 followers across TikTok and Instagram. The conversation d...

In this episode of Influencing Outcomes, the team explores two major signals that the creator economy is maturing fast: Accenture Song’s acquisition of Whalar and LinkedIn’s launch of its Creator Marketplace. They discuss why investors are increasingly backing creator-led businesses, the growing role of creators in B2B marketing, and the rise of AI-generated influencers as regulators begin demandi...

In this episode of Influencing Outcomes, the team unpack key insights from TikTok World in New York, including major developments in generative AI, TikTok Shop’s rapid growth, and what it all means for brands and creators. They also dive into three major industry stories: Meta’s massive Instagram follower purge and what it reveals about fake audiences, growing government pressure to control platfo...

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack one of the biggest tensions shaping the digital economy right now, the growing collision between governments, platforms, media companies and the audiences caught in the middle. The conversation kicks off with a look inside TikTok World in New York and the IAB Video Summit, exploring how far creator marketing ha...

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading. They kick things off with a closer look at YouTube’s growing role in creator strategy, from its unmatched trust with audiences to the rise of Shorts as a serious discovery engine. The conversation e...

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online. From building an audience during lockdown to helping others find the confidence to hit post, Carolyn shares her journey into content creation and how...

In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of creator marketing. With over a decade at Google and a recent pivot into influencer and creator strategy, Rhone brings a rare perspective on how platforms are evolving to support brand...

In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the creator economy. Best known as one half of Taz and Alessia, Taz shares the story behind their rise from posting during lockdown to building a global audience of more than 1.4 million...

In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing. The episode opens with a big question: what happens when broadcasters are paying huge sums for exclusive rights, while creators, athletes and platforms are increasingly shaping the cul...

In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment decisions to the expanding role of AI in scaling creator ecosystems. The episode also features a special guest interview with Pru Corrigan, founder of One Daydream and one of the m...

In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping what comes next. They are also joined by Fabulate co founder and CTO Sachin Singh for a deep dive into how technology is quietly redefining the operating system of creator marketi...

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the World Cup and the Super Bowl. They unpack why creators are now being treated more like media partners than guests, how this shift is changing the on ground experience at major event...

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise. They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are shifting, and what this means for the way brands think about investment, pricing and long term impact. A...

In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance. They’re joined by Amanda Bosch, Social Performance & Creator Marketing Lead at Foxtel Group, where she works across BINGE, Kayo Sports and Foxtel to drive measurable outcomes through soci...

In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and commercially rigorous creator pitches. They’re joined by Lydia Feely, General Manager at TrinityP3, one of APAC’s leading marketing management consultancies and a trusted partner...

In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what professionalism looks like in a maturing creator economy. Together, they unpack how creators are evolving...

In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience across agencies, brands and now the industry peak body, Patrick brings a rare, 360 view of creator marketing. Together, they talk about what “growing up” as an industry really looks li...

In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his own audience of more than 425,000 followers across Instagram, TikTok and LinkedIn. Together, they explore how culture, creativity and data collide in influencer marketing, from wha...