Sidewalker Daily
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...
Be sure to visit the podcast's website and support the creator: www.sidewalkerdaily.com
Author
Sidewalker Daily
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Podcast website
Latest episode
Oct 29, 2026
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Episodes
Travel Influencer Partnerships: The "Secret" Formula That Gets You Paid 🤑 #239 13.02.2025 10:05
Want to get PAID to travel? 🌍✈️ If you've ever wondered how travel influencers and UGC creators actually make money (not just FREE trips), this episode breaks it all down. I’m sharing the "secret" formula that gets brands and destinations to pay for your content — and how you can start monetizing your influence ASAP. As someone who has been on the brand side, managing six-figure budgets and hirin...
Become a PAID Influencer in 30 Days or Less #238 05.02.2025 9:18
Alright, let’s talk MONEY! 💰 If you're ready to turn your influence into income, this episode is for YOU! I’m sharing simple, no-BS strategies to get brands to notice you, land paid deals, and start making money — FAST. Whether you're a UGC creator or an influencer, these tips will help you level up and secure those brand partnerships. Learn how to create a standout media kit that gets brands say...
7 Red Flags For Influencer and UGC Brand Deals 🚩🚩🚩 | WATCH OUT! #237 29.01.2025 10:43
Thinking about saying YES to a UGC partnership? Hold up! 🚩 Before you dive in, you NEED to know these red flags to avoid getting underpaid, undervalued, or even scammed. In this episode, I’m sharing insider tips from my experience on the brand side — so you can protect yourself, confidently charge what you're worth, and avoid common pitfalls that could derail your success. Don't just wait for opp...
8 Ways to Get Brands Attention on Social Media #236 22.01.2025 11:29
In this episode, I’m sharing practical and powerful strategies to help you attract brands and get on their radar — without always having to pitch first! We’ll dive into how creating content around your favorite brands (even before they reach out) can work in your favor, how tagging brands can lead to opportunities, and why in-person networking might just be your secret weapon. Let’s make 2025 the...
AI Tools Every Creator Needs in 2025 #235 15.01.2025 7:03
In this episode, I’m diving into how creators can use AI tools to stay creative, save time, and streamline their workflow — all without losing that authentic, human touch your audience loves! These must-have tools, recommended by our amazing Sidewalker Daily community and my personal experience, will change the game for content creators and influencers alike. From video editing and social media ma...
Creator Economy SECRETS & Top 2025 Trends From Influencer Marketing Expert #234 08.01.2025 15:22
New year, new goals, new trends! 📈 The Creator Economy is evolving, and 2025 is packed with exciting opportunities for creators and influencers. In this episode, we dive into the latest and forecasted trends in influencer marketing and content creation — from the rise of live, real-time engagement to professionalizing your creator business. Whether you’re a beginner or an experienced creator, the...
Planning Your 2025 Brand Collabs: How to Start Strong with New Year Partnerships #233 01.01.2025 11:06
Ready to plan your best year of paid brand partnerships yet? In this episode, I’m sharing how to reflect on your 2024 collabs, update your media kit, build a smart “hit list,” and plan your Q1 content, so you can pitch with confidence and land those dream collabs! Q1 is a perfect time to pitch as brands have fresh budgets and are excited to team up. Let’s make 2025 your most profitable (and fun!)...
How To Set Goals for Your Creator Business in The New Year | Free Worksheet Included! #232 18.12.2024 8:59
Did 2024 just fly by real fast?? 😱 As we close out 2024 and step toward 2025, now is the perfect time for reflection and setting intentions for what’s ahead. In this episode, I am excited to be guiding you through a simple yet powerful four-step exercise that I love: Liked, Learned, Lacked, and Longed For. Grab a cozy drink, print out the worksheet below (or follow along as we go), and give yours...
Secret to Become an Influencer: Work as an Assistant First & Get PAID #231 11.12.2024 10:59
🚀 Enroll to Our Influencer Assistant Academy: https://influencerassistantacademy.com/ Wondering if being an “influencer” is a real job? You bet it is! 🤩🤩 According to Adobe, influencers can earn an average of $162,000 a year — proving this career path is no joke. But what if you’re not ready to jump straight into building your own brand? One powerful (and often overlooked) way to break into th...
How to Stay Inspired as a Creator: Overcoming Burnout and Creative Blocks! #230 04.12.2024 15:14
Being a creator isn’t always easy, especially when inspiration feels like it’s nowhere to be found. In this episode, I’m diving into the real struggles creators face – from burnout to creative blocks – and sharing actionable tips to help you rediscover your spark and stay inspired. 💡✨ As creators, we juggle so much: algorithms, content planning, and the constant push to stay consistent. But some...
How to Land Holiday Brand Deals: 60 Content Ideas for Creators! #229 20.11.2024 12:36
💌 Download Your Free PDF Here: https://sidewalkerdaily.kit.com/b1ca1eba21 The holiday season is here, and it’s one of the BIGGEST opportunities for creators to land paid brand deals!! 🎁🎁🎁 If you’ve ever dreamed of working with brands, this is one of the BEST times of the year to pitch your ideas and land paid brand deals! In this episode, I’m sharing everything you need to know to land holiday...
Instagram Analytics Creators Need To Be ON TOP OF BRANDS CARE #228 15.11.2024 12:07
💻 Media Kit Design Inquiry Form: https://docs.google.com/forms/d/e/1FAIpQLSdg9g5I1RvSPp2o2XnkusI7m73_S4XL9OIohc-Bpq7g2nN9ag/viewform If you're an Instagram creator looking to partner with brands, you NEED to know which metrics really make an impact! In this episode, I'll break down the key Instagram analytics that brands actually care about and show you how to read your analytics like a pro — und...
"Is It an Influencer’s Job to Drive Sales?" Two Sides of the Coin #227 05.11.2024 13:40
We're tackling a topic that’s got everyone talking — are influencers actually responsible for driving sales? 🤔 As someone who’s been on both sides, managing big budgets for brand campaigns and building a creator community, I get asked this question a lot! In this episode, we’re breaking down both sides of the debate. Whether you're a brand wondering if influencer marketing is truly converting, or...
Stop! 7 Things Influencers NEED to Consider Before Getting Management #226 01.11.2024 12:58
If you’re a creator just starting to get traction or stepping up your paid influencer game, getting a manager might seem like the next big move! 🤔 But before diving into any exclusive contracts, let’s break down what you NEED to know to make the best choice for your brand and business. In this episode, I’ll walk you through key questions every creator should ask before signing with a manager or a...
I Spent 5 Nights with Creators... Here's What I Learned #225 25.10.2024 13:07
🌊 Join the Waitlist!! https://sidewalkerdaily.com/creatorwavewaitlist/ I just wrapped up 5 incredible nights with some of the best content creators at Creator Wave 2024 aboard Virgin Voyages, and WOW, what an experience! In this video, I’m sharing my reflections on what I learned from being around these amazing creators in real life! Virtual connections are great, but meeting in person? That’s wh...
Creator Retreat on Virgin Voyages! | Creator Wave 2024 VLOG | #224 23.10.2024 15:22
🌊 Join the Waitlist!! https://sidewalkerdaily.com/creatorwavewaitlist/ This year, we wrapped up the first-ever Creator Wave Retreat aboard Virgin Voyages, and WOW – it was truly unforgettable! 🎉 From July 14th to July 19th, 2024, creators from all over came together for a week of networking, learning, and FUN! 🛳️✨ We had workshops with industry experts, partied the night away, went on fun excur...
How Influencers Turn 'No' Into Brand Deals & Opportunities #223 15.10.2024 11:21
influencer marketing examples, brand deals for influencers, how to get brand deals as a small influencer, brand deals for small influencers, biggest influencer brand deals, how to reject a collaboration offer politely, influencer brand deal rates, how influencers promote brands, how influencers help brands, how influencers increase brand awareness, how influencers work with brands, how to get bran...
How to Plan Your First Vlog: Step-by-Step Guide for Beginners #222 11.10.2024 16:12
Are you ready to film your first vlog but not sure where to start? In this episode, I’ll walk you through a step-by-step guide to help you PLAN and SHOOT your very first vlog. From defining your "why" to choosing the right format, gear, and editing tips, I’ve got you covered! Vlogging can feel overwhelming, especially if you’re just getting started, but don’t worry — we’ll break it down into simpl...
Overcoming Anxiety Around Vlogging & How To Get Started #221 08.10.2024 10:40
Vlogging in public can be nerve-wracking, trust me — I’ve been there! 😅 But I’m here to help you push past that fear and start vlogging with confidence. In this episode, I’m sharing the practical tips and mindset shifts that helped me overcome the anxiety of filming in public. Whether you're just starting out or feeling a bit nervous, I’ll walk you through small, simple steps that can make a big...
Understanding Brand Expectations | What Small Creators Need to Know #220 02.10.2024 13:42
If you’re a small creator diving into your first brand deals, you’re probably wondering, “What are brands actually looking for?” 🤔🤔🤔 As someone who's worked on the brand side, I’m here to give you the inside scoop on what companies expect from creators and how you can set yourself apart to secure lasting partnerships. From building trust to delivering top-notch content, brands expect a few key...
Do Brands Want To Work with Small Creators? THE TRUTH… #219 25.09.2024 12:00
If you’re a small creator wondering if brands actually want to work with you, the answer is YES! In this episode, I’m pulling back the curtain from my experience on the brand side, where I’ve helped manage influencer campaigns and budgets for creators of ALL sizes. Here’s what we’ll cover: - Why small creators are valuable for brand campaigns - The advantages of being cost-effective and niche - Ho...
Shady Influencers are in Big Trouble: FTC Bans Fake Followers — Let’s discuss #218 17.09.2024 9:34
If you’ve been tempted to buy followers to boost your numbers, let me STOP you right there. In this episode, we’re talking about the FTC’s new rules banning fake followers and why this is a huge deal for influencers and brands. Authenticity is key. Growing your account organically fosters creativity, builds trust, and pushes the true essence of community in the influencer space. Don’t let shady pr...
Media Kit Mistakes That Are HURTING Your Brand Deals #217 12.09.2024 9:27
As someone who’s been on the brand side, managing countless influencer campaigns, I’ve seen it all! Your media kit is essentially your modern-day resume for brand partnerships, and it can make or break your chances of getting noticed. In this video, I’m sharing the top media kit mistakes that are costing you brand deals ❌😭. Get these right, and you’ll be one step closer to landing those paid dea...
Stop Believing These Lies About Brand Partnerships #216 28.08.2024 11:22
If I had a dollar for every lie told about brand partnerships, I’d be chilling on a yacht in the Maldives! 🛥️ There's a ton of misinformation out there about what creators actually need to succeed in the brand partnership space, and today, we're setting the record straight! As someone who comes from the brand side, managing hundreds of thousands of dollars worth of creator budgets, I'VE SEEN IT AL...
I Started Instagram from Scratch — This is How I’m Doing It! #215 22.08.2024 12:12
👉 https://www.instagram.com/nina.zadeh/ 👉 https://www.instagram.com/sidewalkersocialclub/ 🎉 Exciting News! 🎉 I just launched a brand new Instagram account, and I can't wait to share the journey with you all!! In this episode, I’m diving into the why behind starting from scratch and walking you through my strategy for building this account from the ground up. #experimentingmode Let’s be real —...
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