Sidewalker Daily
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...
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Sidewalker Daily
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
How Influencers Turn 'No' Into Brand Deals & Opportunities #223 15.10.2024 11:21
influencer marketing examples, brand deals for influencers, how to get brand deals as a small influencer, brand deals for small influencers, biggest influencer brand deals, how to reject a collaboration offer politely, influencer brand deal rates, how influencers promote brands, how influencers help brands, how influencers increase brand awareness, how influencers work with brands, how to get bran...
How to Plan Your First Vlog: Step-by-Step Guide for Beginners #222 11.10.2024 16:12
Are you ready to film your first vlog but not sure where to start? In this episode, I’ll walk you through a step-by-step guide to help you PLAN and SHOOT your very first vlog. From defining your "why" to choosing the right format, gear, and editing tips, I’ve got you covered! Vlogging can feel overwhelming, especially if you’re just getting started, but don’t worry — we’ll break it down into simpl...
Overcoming Anxiety Around Vlogging & How To Get Started #221 08.10.2024 10:40
Vlogging in public can be nerve-wracking, trust me — I’ve been there! 😅 But I’m here to help you push past that fear and start vlogging with confidence. In this episode, I’m sharing the practical tips and mindset shifts that helped me overcome the anxiety of filming in public. Whether you're just starting out or feeling a bit nervous, I’ll walk you through small, simple steps that can make a big...
Understanding Brand Expectations | What Small Creators Need to Know #220 02.10.2024 13:42
If you’re a small creator diving into your first brand deals, you’re probably wondering, “What are brands actually looking for?” 🤔🤔🤔 As someone who's worked on the brand side, I’m here to give you the inside scoop on what companies expect from creators and how you can set yourself apart to secure lasting partnerships. From building trust to delivering top-notch content, brands expect a few key...
Do Brands Want To Work with Small Creators? THE TRUTH… #219 25.09.2024 12:00
If you’re a small creator wondering if brands actually want to work with you, the answer is YES! In this episode, I’m pulling back the curtain from my experience on the brand side, where I’ve helped manage influencer campaigns and budgets for creators of ALL sizes. Here’s what we’ll cover: - Why small creators are valuable for brand campaigns - The advantages of being cost-effective and niche - Ho...
Shady Influencers are in Big Trouble: FTC Bans Fake Followers — Let’s discuss #218 17.09.2024 9:34
If you’ve been tempted to buy followers to boost your numbers, let me STOP you right there. In this episode, we’re talking about the FTC’s new rules banning fake followers and why this is a huge deal for influencers and brands. Authenticity is key. Growing your account organically fosters creativity, builds trust, and pushes the true essence of community in the influencer space. Don’t let shady pr...
Media Kit Mistakes That Are HURTING Your Brand Deals #217 12.09.2024 9:27
As someone who’s been on the brand side, managing countless influencer campaigns, I’ve seen it all! Your media kit is essentially your modern-day resume for brand partnerships, and it can make or break your chances of getting noticed. In this video, I’m sharing the top media kit mistakes that are costing you brand deals ❌😭. Get these right, and you’ll be one step closer to landing those paid dea...
Stop Believing These Lies About Brand Partnerships #216 28.08.2024 11:22
If I had a dollar for every lie told about brand partnerships, I’d be chilling on a yacht in the Maldives! 🛥️ There's a ton of misinformation out there about what creators actually need to succeed in the brand partnership space, and today, we're setting the record straight! As someone who comes from the brand side, managing hundreds of thousands of dollars worth of creator budgets, I'VE SEEN IT AL...
I Started Instagram from Scratch — This is How I’m Doing It! #215 22.08.2024 12:12
👉 https://www.instagram.com/nina.zadeh/ 👉 https://www.instagram.com/sidewalkersocialclub/ 🎉 Exciting News! 🎉 I just launched a brand new Instagram account, and I can't wait to share the journey with you all!! In this episode, I’m diving into the why behind starting from scratch and walking you through my strategy for building this account from the ground up. #experimentingmode Let’s be real —...
5 Game Changing Habits for YouTube Consistency #214 14.08.2024 9:02
Is being consistent on YouTube a struggle for you? 😩 Do you find yourself excited about creating content but stressed out by the day-to-day grind? In this episode, we’re going to talk about the importance of consistency on YouTube and how it can transform your channel’s success. I’m sharing 5 game-changing habits that I personally follow to produce over 870 videos on YouTube!! These habits will h...
Influencer Marketplaces EXPOSED | The Ultimate Guide for Creators #213 07.08.2024 6:56
Are influencer marketplaces worth your time and investment? 🤔 In this episode, we’ll dive into the pros and cons of these platforms, featuring insights from real Creators in our community. Whether you're considering joining or investing in influencer marketplaces, this guide will help you make the best decision for your business. Tune in to learn everything you need to know! 🎁 Free Resources For...
How Influencers make $10k per month | 10 Income Ideas 🤯🤯🤯 #212 31.07.2024 15:57
We’re going to spill the secret to earning $10k per month as a Creator! (And it doesn’t even require that much work! 🤫🤫) We’re going to talk about the different monetization strategies that you can implement in your Creator business to boost and get that revenue stream rolling! We’re so passionate about helping creators get monetized so we hope you’re as excited as we are in implementing these s...
How To Get Your FIRST Brand Sponsorship as a NEW Influencer! #211 23.07.2024 15:02
Ever wondered how to snag your first brand sponsorship as a new influencer without tons of followers? 👀 👀 In this episode, we’re going to reveal the behind-the-scenes scoop on what brands really look for (spoiler alert: it's not just about follower count!) I'll share some insider tips on how you can score that first paid deal, even if you're starting from scratch. So, get comfy. Grab a notebook,...
Insider Tips: 12 Things Tourism Boards Want from Creators ✈️ ✈️ #210 02.07.2024 15:00
Are you an aspiring influencer wanting to turn your travel content into a paycheck? 🤑🤑 Well, you're in the right place! Today, we are going to explore the world of travel influencing and reveal 12 PROVEN WAYS travel influencers earn from tourism boards. Whether you're already crafting breathtaking content or just starting out, understanding how to monetize your passion is KEY. Tourism boards pre...
The PERFECT 15 Minute a Day Engagement Routine for Instagram! 😱😱 #209 27.06.2024 12:12
Do you ever find yourself getting overwhelmed in trying to engage on Instagram or getting lost on how to actually go about it? We hear you. And, we’ve got you covered! As Content Creators, we know how critical it is to maintain a good engagement strategy on Instagram. In this episode, we break down the essentials of a killer engagement strategy on Instagram – all in just 15 minutes a day! 🕒From u...
How to Get Your First Sale with the Amazon Influencer Program! #208 25.06.2024 12:18
Hey, Influencers! Ready to turn your Amazon Influencer storefront into a money-making machine? 🤑🤑 Today's episode is all about helping you secure that first sale on Amazon – because there's nothing like the thrill of seeing those sales roll in! 💰✨ We'll dive into creating a killer storefront, applying strategic content, tips and tricks on promoting your store, and so much more! Whether you're...
12 Ways Travel Influencers Get Paid by Tourism Boards! 🌎🧳 #207 20.06.2024 11:59
Are you an aspiring travel influencer dreaming of getting paid to explore the world? Wondering how those breathtaking travel shots can turn into real money? You’re in the right place! In today’s episode, we’ll dive into the fascinating world of travel influencing and uncover 12 ways travel influencers get paid by tourism boards. Whether you’re already creating stunning travel content or just start...
Creators BEWARE:7+ Tips to Evaluate Brand Deals! #206 18.06.2024 9:58
Hey there, creators! In this episode, we’re diving into how to decide if a brand is a good fit for you, and if it’s a good idea to move forward with them. Whether you’re already collaborating with brands or looking to start, these tips are crucial for avoiding potential pitfalls. We’ll uncover key red flags to watch out for when considering brand partnerships. As someone who works closely with bra...
Pitching To Tourism Boards as a Creator | There’s More Than Just 1 Type Of Tourism Board! 👀 👀 #205 13.06.2024 9:05
Are you a content creator looking to partner with tourism boards? Guess what — there's more than just one type of tourism board you can pitch to! In this episode, we’ll dive into the different types of tourism boards you should be targeting. (YES it’s not just pitching to one board per state or country!) Get ready to broaden your horizons and learn how to strategically pitch to multiple tourism bo...
Viral Hooks for TikTok in 2024 #204 11.06.2024 9:03
Looking to boost your TikTok views and engagement in 2024? It all starts with the right hook! In this episode, I'm going to show you how to create irresistible hooks that grab attention and keep your audience glued to your content. Whether you’re aiming to make your videos go viral or simply increase your engagement, the right hook is your secret weapon. Don't forget to take notes and start applyi...
Scared to Pitch to Brands? Do This to Boost Your Confidence! #203 06.06.2024 10:15
The influencer space can be super intimidating, and let's be real, sometimes we joke that creators need "Creator Therapy" 😂 If you find yourself struggling with self-advocacy and pitching to brands (hello, impostor syndrome!), this video is for you. We're diving into how to boost your confidence as a creator. We'll share our top tips, tricks, and strategies that we personally use. Get ready to ta...
Creator Websites You Need to Run a Successful Business #202 04.06.2024 7:56
Running a successful creator business requires the right tools and platforms! In this episode, we’re revealing the actual tools we use and swear by to keep our business thriving! From our course platform to our email newsletter service, social media management tools, and more, we’re giving you the inside scoop. Having the right tools is a game-changer for your business. Investing in these tools is...
Pitching To Brands? Why This 1 TIP Could Get You PAID Brand Deals! #201 30.05.2024 9:24
What we’re covering in this episode could be your ticket to landing those PAID brand deals! 😲🥳 Many creators miss out on knowing about a brand's Fiscal Year End. It's super important, and I’m here to break it down for you. I’ll show you how to pitch with this in mind to boost your chances. Don't miss out on our freebie, too! It lists brands and their fiscal year end dates to help you pitch and n...
How To Collaborate With Other Influencers:Creators #200 28.05.2024 9:26
Teaming up with other influencers can be a game-changer! In this episode, we'll show you how to find the perfect collab partners, create innovative content ideas together, and grow your audience while having fun. Let's get started! 🤩 Ready To Level Up? Speak with Our Success Manager: https://bit.ly/43s00OJ 🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8 👉 Book A Call: https...
How To Prepare For a Creator Conference #199 23.05.2024 9:18
Guess what – attending a conference can literally CHANGE YOUR LIFE. These networking events offer the perfect opportunity to connect with brands, collaborate with other creators, create friendships and partnerships, and elevate your influence! We’re passionate about conferences and networking events, so in this episode, we’re sharing our top tips to help you prepare and make the most out of creato...
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