Sidewalker Daily

Influencer Confidential

Business EN ↓ 331 episodes

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...

Author

Sidewalker Daily

Category

Business

Podcast website

www.sidewalkerdaily.com

Latest episode

Jul 9, 2026

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Episodes

Is Travel Blogging Still Profitable in 2026? Jessie Festa Spills the Truth [Creator Currency Ep. 22] 10.02.2026

You Can Follow Jessie Here: YouTube: https://www.youtube.com/@makemoneytravelblogging Instagram: https://www.instagram.com/jessieonajourney Facebook: https://www.facebook.com/jessieonajourney/ Threads: https://www.threads.com/@jessieonajourney TikTok: https://www.tiktok.com/@jessieonajourney Twitter/X: https://x.com/JessonaJourney Website: https://jessieonajourney.com/ Free Blogger Resource Librar...

We have a SPECIAL ANNOUNCEMENT! #283 05.02.2026

⚡️ Want to know more about Paid Creator? Click here! https://thepaidcreator.substack.com/  💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Infl...

10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282 29.01.2026

I’ve worked behind the scenes with top travel influencers - and once you’re close enough to watch how the pros move? You start noticing patterns. I’m walking you through the habits I consistently see among successful travel creators, and one of the first habits I talk about is a big one: if you want to be taken seriously as a creator, you can’t afford to be unreachable. That’s why we partnered wit...

How Influencer Marketing Really Works in 2026 | Brand Insider Secrets with Megan Vasquez [Creator Currency Ep. 21] 27.01.2026

You Can Follow Megan here: Website: https://grin.co/ LinkedIn: https://www.linkedin.com/company/grin-inc-  Personal LinkedIn: https://www.linkedin.com/in/megvas/ Today on Influencer Confidential, I’m sitting down with Megan Vasquez from GRIN, a true OG in the creator economy who’s worked brand-side, agency-side, talent-side, and now in tech. We talk about how brands actually discover creators, wha...

AI Is About to Change Brand Deals FOREVER (Creators, Watch This ASAP) #281 22.01.2026

Whether you love AI or hate it, one thing is clear: IT’S HERE TO STAY. We’ve all seen the AI and deepfake videos floating around the internet lately and they’re equal parts fascinating and terrifying! And no, the creator industry is not exempt from this shift. In fact… it’s already showing up inside brand deal contracts! In this episode, I’m walking you through what I’m actually seeing right now w...

The Creator Economy Report 2026 & Beyond — What Creators Need to Know #280 15.01.2026

I know… reading industry reports isn’t exactly a fun time for us Creators 😅 But if you want to get paid like a business owner, understanding what’s happening behind the scenes really matters. In this episode, I’m walking you through a CreatorIQ industry report and pulling out the exact insights YOU need right now.   This report includes data from 1,700+ brands, agencies, and creators, which means...

Media Kit vs UGC Portfolio: What Creators Don’t Realize They Need #279 08.01.2026

One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?” If I had a dollar every time that question pops up, I'd be in Bora Bora 😅 But seriously - this question comes up all the time for creators who know they need pitching tools… but aren’t sure which asset to use, when, or why. After spending 10+ years on the brand side reviewing media kits and portfolios...

The Ultimate Creator Guide to Usage Rights, Boosting, Whitelisting & More #278 30.12.2025

If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅 After 10+ years in this industry, I can confidently say most Creators are unsure about these terms, and that lack of clarity is exactly what causes them to lose money, undervalue their work, or sign contracts they regret later! If you want to understand how brand...

How to SELL Yourself as a Creator or Influencer #277 18.12.2025

Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change your mind (in the best way). Because here’s the truth: If you want to land paid brand deals, charge your worth, and run your creator business like a business… you HAVE to learn how to sell yourself. Not in a pushy way but in a confident, stra...

How Travel Influencers Make Money in 2026 #276 11.12.2025

🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim Are you still wondering how travel influencers actually make money in 2026…in THIS economy? And more importantly — if YOU can do it too? (Hint: brand deals can easily hit 6-figures 👀) In this episode, I’m breaking down the real ways travel creators are getting paid right now so you can finally treat your travel content li...

How This UGC Creator Landed Paid Brand Deals With Only 174 Followers [Creator Currency Ep. 20] 04.12.2025

You Can Follow Alexandra here: Instagram: https://www.instagram.com/itsalexandrapage/ X: https://www.x.com/@itsalexndrapage/ TikTok: https://www.tiktok.com/@itsalexandrapage/ Alexandra’s Freebie for Creators: https://link.vayda.studio/luxeugckit Alexandra’s Template Bundle for Creators: https://link.vayda.studio/luxeugcbundle Meet my student, Alexandra. What actually moves the needle when it comes...

How to Become a Travel Influencer in 2026 | Beginner’s Guide #275 20.11.2025

🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim If you want to make a career out of travel, it’s time to stop treating being a travel influencer like a hobby, and start running it like the business it truly is! In this episode, I’m breaking down exactly how to start and grow your travel creator career from scratch. 💰 Travel Hack for Travel Creators: When you’re traveli...

10 Things Killing Your Paid Brand Deals Income (And You Don’t Even Realize It) #274 13.11.2025

After working on the brand side, managing hundreds of thousands of dollars in budgets, and coaching thousands of Creators, I’ve seen EVERY SINGLE MISTAKE Creators make behind the scenes. In this episode, I’m breaking down the top 10 sneaky mistakes that could be costing you serious money (and what to do instead). We’re talking: → The one word that makes brands think you’ll work for free → How sayi...

How to Become an Influencer and Start Making Money ASAP #273 23.10.2025

If you’ve ever thought, “I want to be an influencer, but where do I start?” This episode is your roadmap. Influencer marketing has changed a LOT over the years, and so has the path to actually becoming one. After 10+ years of working with brands, teaching creators, and managing influencer campaigns, I’ve seen exactly what separates the influencers who thrive from the ones who burn out. That’s why...

How Influencers Use ManyChat (FREE Step-by-Step Tutorial!) #272 16.10.2025

If you’ve ever seen posts that say “Comment GUIDE” or comment a specific word, and wondered how they do that… this episode is for you. ManyChat is behind this and is one of the biggest growth hacks creators are using on Instagram right now! (because it really works!). In this step-by-step episode, I’m showing you how creators are using DM automations to grow faster by boosting engagement, generati...

How To Repurpose Content as a Creator (Creator Hacks) #271 09.10.2025

It can be so overwhelming to be a creator these days… so many platforms, so little time! That’s why in this episode, I’m breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you.  You’ll learn how I:  → Turn one big video or post into weeks of content → Adjust my messaging for different platforms (without so...

The Truth About Brand Deals: Top Myths BUSTED #270 02.10.2025

Let’s bust some myths! If you’ve been telling yourself things like: “I don’t have enough followers.” “I don’t post every day.” “I need a manager before brands will notice me.” …then this episode is your wake-up call. After working with thousands of creators, I’ve seen how these limiting beliefs keep people stuck, even when they already have everything it takes to land partnerships. In this episode...

UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19] 30.09.2025

You Can Follow Megan Here: Instagram: https://www.instagram.com/megan_ugc TikTok: https://www.tiktok.com/@megan_ugc The Ultimate UGC course: https://stan.store/affiliates/1779ad34-5240-47f2-9e65-98f5328c74af In this episode, we sit down with Megan Collier to talk all things UGC (User Generated Content) and her journey stepping into the space. Megan opens up about what it’s really like getting star...

The Truth About Amazon Influencers & How They Really Make Money #269 25.09.2025

🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up Do you have an Amazon shop? Be honest… how's it going? 👀 Here’s the truth: Most influencers and creators set up their Amazon shop, drop a few links, and then… crickets. And I get it. Earning a few cents (or a dollar at best) per sale isn’t exactly motivating. But here’s the kicker:...

How to Start a Podcast in 2025 Step by Step for Creators & Influencers #268 18.09.2025

Podcasting has become one of the most powerful ways to build trust, authority, and long-form connection with your audience. So if you’ve been thinking about starting a podcast, take this as your sign to say YES — like, now! In this episode, I’ll walk you through how to start your podcast the right way, so it’s not just launched… but built to last. I’m sharing my best tips, lessons from hosting Inf...

Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18] 16.09.2025

You Can Follow Jennifer Powell Here: Instagram: Jennifer Powell: https://www.instagram.com/jenpowell14/ JP, INC Agency: https://www.instagram.com/hellojpinc/ Lemon Digital HQ: https://www.instagram.com/lemon.hq/ Website: http://www.jenniferpowell.com/ http://www.lemonhq.co/ Get Access to Jennifer's Course: https://jenniferpowell.com/course Discount Code: Sidewalker45 What does it really take to bu...

Why Your Content Isn’t Getting Brand Deals (And How to Fix It) #267 11.09.2025

70% of a creator’s income comes from brand partnerships…are you getting brand deals? 👀 If not, let’s fix that. Here’s the thing: it might not be you... it might be your content. And most creators don’t even realize it. Brands need to see themselves in your content. And if they can’t, they’ll pass. Simple as that. In this episode, I’m breaking down the exact reasons creators struggle to land partn...

She Grew From 15k to 400k Followers in 1 Week (Micro Influencers Are Now In Charge) #266 04.09.2025

One viral TikTok. 23 million views. 400,000 NEW FOLLOWERS 🤯 (oh, and one restaurant shut down). If you’re chronically online like us, you probably already heard about the San Francisco food creator who went from 15k to 400k followers in just ONE week… all because of a shocking restaurant experience. In this episode, I’m breaking down the full story of how this micro-influencer turned an uncomfort...

How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17] 02.09.2025

In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for hair styling to creating her own products in her kitchen, Julissa discusses the importance of community, authenticity, and the challenges of entrepreneurship. She emphasizes the role of grassroots marketing and the power of...

Affiliate Income 101: What Every Influencer Needs to Know! #265 28.08.2025

You know we’re all about helping creators get paid, right? So if you’re already sharing your favorite things online… why not earn from it too? In this episode, we’re talking all about affiliate marketing for creators and influencers, especially if you’re just starting out!  Whether you're posting on Instagram, YouTube, TikTok, or even in your group chats (no judgment 😄), affiliate links are an ea...

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