Gordon Glenister

Influence Global

Business EN ↓ 199 episodes

Inside the minds of the leaders, founders and operators shaping business, culture and the creator economy — revealing how influence is built, trust is earned and attention is turned into revenue. Hosted by Gordon Glenister.

Author

Gordon Glenister

Category

Business

Podcast website

www.gordonglenister.com

Latest episode

Jun 3, 2026

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Episodes

S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet 15.06.2020

The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also... Learn more about your ad choices. Visit megaphone.fm/adchoices

S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell 15.06.2020

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what... Learn more about your ad choices. Visit megaphone.fm/adchoices

S2-E1: PR & Influencer Marketing 03.06.2020

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E20: Virtual Influencer Marketing 18.05.2020

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E21: Influencer Marketing On Tik Tok 18.05.2020

Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E18: The Rules Of Influencer Marketing 05.05.2020

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E19: Worklife Balance In Lockdown 05.05.2020

In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E17: The Magic Of Influence 28.04.2020

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E16: Keeping Fit And Healthy In The Lockdown 22.04.2020

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell ... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E15: Influencer Marketing In Challenging Times 06.04.2020

More discussion on the impact of the Covid-19 outbreak on the influencer market. In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative. Produced by Neil... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E14: Impact Of Coronavirus On Influencer Marketing 03.04.2020

In this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONE Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E13: Influencer Marketing In China 27.03.2020

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E12: High Profile & Luxury Brands 28.02.2020

In this episode we get expert insight into the use of Influencers with high profile & luxury brands. We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form. Hosted by Gordon Glenister, Global Head of Influencer Marketing,... Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E11: Meet The Major Players: Tom Augenthaler 07.02.2020

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E10: Meet The Influencers 22.01.2020

We meet three members of the Council Of Influencers from the BCMA Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E9: The Role Of The Influencer With Luxury Brands 23.12.2019

In this episode of 'Influence' we look at the role of the influencer in the luxury brands sector Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E8: The Role Of Influencers In Politics 25.11.2019

The role of influencers in political campaigns Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E7: What Influencers Really Want - Exclusive Research 07.10.2019

In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E6: How Influencers Work With Brands 07.10.2019

In this episode we’ll be looking at how talent works with brands Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E5: Influencer Marketing In The USA 16.09.2019

We look at the Influencer market in the United States of America Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E4: Both Ends Of The Influencer Spectrum 16.08.2019

In this episode we look at both ends of the Influencer market Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E3: Essential Legal Advice For Influencers 08.07.2019

In this episode we examine the legal aspects of being an influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E2:The Pressures Of Influencer Marketing 24.06.2019

Examining the pressures on mental health that being in the public eye can bring Learn more about your ad choices. Visit megaphone.fm/adchoices

S1-E1:The World Of The Micro Influencer 13.05.2019

Influence is the global podcast that shines a spotlight on the Influencer Marketing industry Learn more about your ad choices. Visit megaphone.fm/adchoices

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