Influence Global

Erica Yang is the founder and CEO of Real Hype Creative, an Innovation Agency for Creatives and Brands. Erica, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. Her success allowed her to expand and launch Real Hype Creative, an Innovation agency (TikTok parent company ByteDance is an investor), who i...

Nisarg Shah is the Co-Founder & CEO of Affable.ai. Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet engage with the most authentic and relevant influencers. At Affable, Nisarg works closely with market...

Zak Stahlsmith is the founder of Apexdrop an influencer marketing agency that specialises in managing gifting campaigns at scale. Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencer...

Christian Stindt is the Marketing Director at Mast-Jägermeister UK, the third largest spirits brand in the UK for the on-trade. He and his team are on a mission to give consumers the best nights of their lives, and to show them that Jägermeister tastes best when consumed as an ice cold shot at -18°C. He has over ten-years experience in the spirits industry and has managed a variety of markets in E...

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A 'veteran' Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of...

Michael Forrest is a creator from London, UK. He runs Squares TV, a destination where you can find his Apps, technical help and inspiration for indie live video producers. In this episode we discuss video production - how to avoid a lengthy edit process and 'perform' videos live, whilst maintaining a certain level of production value. We also discuss the differences between solo live production vs...

Chris Platt is head of content for THE Campus Live events series. He has more than 10 years of experience working in a variety of sectors, including education, law and events. After starting his career as a primary school teacher, he moved into the events industry, working both in the UK and overseas. Before joining THE, he developed his skills in the charity sector, leading all educational projec...

On today's episode we talk with Spiros Margaris, ranked Global No. 1 Fintech Influencer by Onalytica (2022/2020/2018) and Global No. 1 Finance Influencer by Refinitiv (Thomson Reuters). Spiros is a venture capitalist (Margaris Ventures), futurist, keynote speaker, and board member. He is a senior advisor to – and investor in – several companies in the fintech, insurtech, cybersecurity, healthcare,...

Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organisation. Founded in 1985, the organisation now has over 10,800 chapters in 77 countries. Each year, BNI passes on millions of referrals resulting in billions of dollars worth of business for its members. He is a New York Times Bestselling author who has written 27 books including his lates...

As the founder and CEO of SheSpeaks Inc., Aliza Freud has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 250 million people per month and growing. Along with her team, she helps brands like Hershey's, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others create and amplify authentic influencer content powered by insig...

In this episode we talk to Paul Cranwell about the power of Audio in advertising, particularly for creators. There are some great sound clips to listen to in the episode and Paul and I talk about how the right audio content can make a big impact. Paul is a partnership and business development specialist with over 25-years of experience leading teams in digital, traditional media and advertising, i...

Farah Sattaur is a successful lifestyle influencer who shot to fame on the TV series 'Ex On The Beach'. Farah part Filipino and Guyanese has worked with many fashion and beauty brands and tells her story of what its been like over the last 6-years to be a content creator. She recently launched her new make-up brand True Beauty. Follow Farah on Instagram https://www.instagram.com/farahsattaur/ Lear...

Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It's not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it's Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be ree...

Founder and CEO of Trinity Consulting, Anthony J James is a global leading influencer in the B2B sector. In 2020 he had 1.6m followers on his LinkedIn profile the only platform he works on and now has over 4m followers. His innovation video content is truly inspiring. In 2020 he launched Influencer Active which is a leading B2B Influencer marketplace for thought leaders, speakers, business experts...

One of the funniest Podcasts I have ever done with Jane Malyon whose wonderful wit and entertaining story will have you gripped. She is the owner of a brilliant niche business selling Afternoon teas and has written a book about the quintessential Scone. Her Tiktok videos have attracted millions of views and some have had over 3,000 comments of which Jane has responded to. Her standout English acce...

Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands...

After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy...

Head of Creator Success at global influencer monetisation platform LTK, Johan Kristensson, talks about his decade in the industry and shares creator best practices for optimising earnings.. Check our more from LTK here https://creator.shopltk.com/apply/home Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma a...

Duncan Stevens is a keynote speaker and mentalist, specialising in the power of influence. Duncan not only speaks to businesses up and down the country about behavioural change, but as an expert mentalist he is able to demonstrate this as he does with me on the show. Duncan also has a great book (https://www.amazon.com/Effective-Influence-Based-Experiments-Explained/dp/1838379940) and a showreel s...

Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. "The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they wa...

P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan bas...

Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups. But he started his career in the financial industry - he was a banker and futures broker. Marc has also spent a lot of time in the telecoms sector. He acts now as a business matchmaker. He connects his members with each other through relevant opportunities. Business boils down to people and trust, he says - bu...

Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist. She has worked with major brands like Liberty London, where she launched their Influencer Marketing department as well as luxury fragrance brands such as Cartier, Bvlgari, Jimmy Choo, Elie Saab, Alaïa and Issey Miyake. Shannon has enjoyed a seven-year career at the forefro...

Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks abo...