Infinity Nation | Growth Conversations That Matter

In this episode of the Growth Conversations that Matter Podcast by Infinity Nation, host Al Keck, CEO at Infinity Nation and Blend’s Adam Pearce discuss the most common CRO mistakes and share insights on how to attract and convert the right leads and customers. If you found this episode useful, please subscribe to the Infinity Nation's Growth Conversations that Matter podcast. Interested in w...

In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel...

In this episode, host Al Keck sits down with Ffion Kelly, Head of Digital at Infinity Nation to dive into the evolving world of paid media and growth partnerships to discuss what separates a traditional agency from a true growth partner. Together, they explore how to think beyond the channel and see the bigger picture: aligning every campaign, every pound spent, and every data point with your bran...

In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-...

In this episode, host Al Keck sits down with David Pascu from Littledata, to chat about Shopify with GA4 and how Littledata can simplify the tracking process. Littledata’s app tracks marketing channels, customer behavior, product sales performance, repeat purchases and customer lifetime value. Key Topics Discussed: Shopify removed the direct Universal Analytics integration and why merchants must a...

In this episode, host Al Keck sits down with Andre Brown, Founder & CEO of Advanced Commerce, to deep-dive into the critical art of on-site merchandising in e-commerce. They discuss why artificial intelligence (AI) and machine learning (ML) alone are insufficient to optimise customer experiences and boost sales, and how advanced merchandising strategies can transform online retail. Key Highlig...

In this episode, host Al Keck sits down with Rebecca Griffiths the Founder & CEO of Primis , a customer experience expert with extensive background at Amazon and e-commerce startups, to discuss why the post-purchase phase is critical for business growth, profitability, and customer loyalty. They explore how brands often neglect their customers after the purchase, missing out on a vital revenue...

In this episode, host Al Keck sits down with Bobbie Ttooulis, Group Marketing Director at Global Freight Solutions , the UK’s largest multi-carrier provider, to discuss the complexities and challenges faced by UK businesses trading into Europe post-Brexit. They delve into the impact of border changes, customs documentation, and recent VAT reforms on e-commerce businesses. Bobbie offers practical a...

In this episode, host Al Keck sits down with Steve Robinson, founder and CEO of Omnicommerce , to delve deep into marketing spend strategies, focusing on optimising long-term value through customer lifetime value and insightful data analytics. Key Topics Discussed: Introduction to Omnicommerce The Importance of Customer Lifetime Value (CLV) - why focusing solely on short-term metrics or new custom...

In this episode of Infinity Nation, host Al Keck and guest Tim Ahlenius from American Eagle dive deep into the status of the digital landscape impacting e-commerce growth and profitability, reflecting on Q4 2021 performance across the US, UK, and Europe. They discuss key challenges from supply chain disruptions, energy price hikes, packaging shortages to delivery driver issues, and how these facto...

In this episode, host Al Keck sits down with Riki Hooker , General Manager of Global E-Commerce Experts (GEE) , to discuss the challenges and opportunities of expanding your e-commerce business beyond the UK in a post-Brexit world. Key Topics Discussed: Why targeted and structured planning is crucial before entering new international markets. The importance of compliance, including tax, VAT, and p...

In this episode, we dive into the booming world of Buy Now, Pay Later (BNPL) with Rob Beattie , Partner Manager at Klarna UK . Discover how BNPL is reshaping ecommerce, boosting acquisition, conversion, retention, and average order values for retailers worldwide. Rob offers insights on the rapid growth of Klarna, its impact on consumer behavior, and the importance of trust and responsible lending...

In this episode of Infinity Nation , Founder and CEO of Infinity Nation Al Keck speaks to Iona Silverman , a Partner at legal firm Freeths and specialises in Intellectual Property & Media in particular with advertising and marketing law with a focus on influencer collaborations. Key Topics Discussed: Influencer Marketing Insights: How influencers can accelerate brand growth by connecting with...

In this episode of Infinity Nation and Beyond , Founder and CEO of Infinity Nation Al Keck speaks to Oli Spark , founder of marketing and analytics platform, Sweet Analytics , to explore the critical role of customer data in driving sustainable growth for direct-to-consumer (D2C) businesses. They delve deep into how businesses can harness data to understand customer acquisition, retention, and lif...