Infinite Shelf - An Omnichannel Podcast by Future Commerce

From discussions on leadership, brand strategy, pop culture moments, and unique takes on how it’s all intertwined, Ingrid and Orchid brought a meaningful and fun season together. In this last episode of the season, Phillip and Brian join Ingrid to share their favorite moments and what made Season 3 so insightful.  Comrades in the Trenches {00:07:55} “Season 3 with Orchid came together in this way...

Ingrid and Orchid sit down to dish out their hot takes on what is happening in the news. Does Threads have what it takes to survive? Did Instant Pot “sh*t the bed” when it came to customer retention and repeat sales? Did Vanmoof invest too much money into a niche market? Tune in to find out. Battle for Attention {00:11:32} “Whether or not Threads is going to be a place where legitimate discourse h...

Is it possible for a brand to actually change consumer perception? Are you thinking about your values before you hit the order button? Do influencers affect your purchasing habits? Erika Dyer, Producer at Future Commerce and Infinite Shelf, joins Ingrid and Orchid to offer a Gen Z perspective on what’s working and…what’s really not.  A Little Sus {00:16:03} “We think about this all the time. Which...

Nothing is better than a great leader, but also nothing is worse than a poor leader. It takes humility and kindness to lead well, and a great leader must learn the importance of putting ego and insecurities aside for the greater good. Enter the million-dollar question: Are great leaders born to lead or can they be taught and rise to the occasion? “Help Me Help You” {00:05:15} “How I think about le...

Get ready for an epic showdown as Ingrid and Orchid step into the ring to explore the ultimate cage match between profitability and growth! It's a no-holds-barred battle. Can both profitability and growth survive this ruthless brawl, or will one be forced to tap out?  Brace yourself for bone-crushing trade-offs and discover the true costs of mismatched contenders. This year, every move is under th...

Let’s be honest, we ALL have “internal hurdles” in our work life. Whether CEO or intern, problem-solving and effective communication can be a challenge. How can we overcome these issues…besides a weekly therapy session? Enter in: The Work Love Languages. We all know “The 5 Love Languages” to better understand your relationship and partner, but have you considered learning your work love language t...

It’s Ask Me Anything Day here on the Pod and Orchid and Ingrid drop some great advice in today’s episode. Could Toys R Us have survived if they adapted? Is the Age of the Influencer coming to an end? Tune in to hear your questions answered and check out our Instagram @_infiniteshelf for a post-episode treat! Get Your Sh*t Together {00:02:16} “A significant trend is that retailers know they have to...

There comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If acquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides to do? Will your legacy live on? Secret Sauce {00:11:11} “ When we're talking about multinational cor...

Have you ever seen an influencer trying to be relatable with their 20 step morning routine and just…immediately unfollowed? Welcome to the club! Join Ingrid and Orchid today as they talk fake relatability, aspirations, and understanding what your brand is fundamentally. Plus, stick around for an exclusive sneak peek into Orchid’s Tiktok for you page results! Kudos Venn Diagram {00:09:56} “I think...

With so many recent changes in media, it’s important to remember that media does indeed change, but it doesn’t ever go away. Who is going to rule the new class of media, of brand development, of DTC? What is DTC today and how are we approaching it and what do we keep from the DTC heyday into its new evolution of growth? Listen now and join the discussion! Tirade Against the Funnel {00:05:12} “ The...

There have been many noticeable changes in the workplace over the past few years. How does your brand authentically align with your values? How do you build that in a way that is authentic and meaningful while still being professionals? How do you use how you show up to work and the norms of that as a way to create less distraction from the meaningful work that's done, but not in a way that is gat...

Welcome to Season 3! Infinite Shelf is back and Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, is joining Ingrid as co-host this season, and there is much to discuss this season. What do we do with DTC next? What is that balance between making it feel like you have a dialog with your consumers and you're connected to your consumers, but ultimately, as the brand, being the e...

Looking back over the scope of Season 2 of Infinite Shelf, starting with some real problem-solving situations with great guests who shared willingly about their experiences and moving into the second part of the season about how we connect as humans and how that relates to the brand, Philip and Brian from Future Commerce join Ingrid to recap Season 2 and offer a sneak peek into what is ahead in Se...

Why is it that memories of your grandma’s cereal offerings can be such a powerful and nostalgic memory? Ingrid and Kiri talk about the power of memory when it comes to content and commerce and how this element of our human experience can be such a beautiful way for brands to build a legacy that lasts to future generations.  Beautiful Nostalgia There has been a big flight back to legacy brands and...

There has never been a time like now where customers expect such a relationship and purpose from brands. How are brands to think about this and handle this well while staying true to who they are? And how many consumers are actually driven to purpose-focused brands? Like a Downton Abbey Valet We each have a reason and a purpose we are striving for, and it’s part of what drives us as humans Purpose...

Continuing on our journey through the ten key human experiences that make us who we are and how that relates to content and commerce and brands that we are a part of and that we love to consume, today's episode is all about the human characteristic of curiosity. How can curiosity be understood and better used within the world of content and commerce? Surprise and Delight We are inquisitive creatur...

Although the audience may change, storytelling is a human trait that is underestimated and very powerful for brands. BUT, how does a brand stay within the proper boundaries of who they are and who their audience is without overstepping into cringe-ville? How Much is Too Much? The need for creativity and storytelling has exploded in the last few years and has shifted from idealism to realism We sti...

We are social beings who need community and long to create meaning through the relationships in our life. How do we interact with brands, consumers, and the products surrounding us to really engage with each other? Listen as Kiri and Ingrid dive into the human need for community and belonging. “IYKYK” We use brands and social signals as a way to make decisions about what we’re going to do with/put...

This is the second part of a 2-part conversation! If you haven't had a chance to listen to part 1 yet, head over to Infinite Shelf Season 2 Episode 5.  What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months? Listen in as she share...

What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months and why is she back? Listen in as she shares and introduces her new co-host, Kiri Masters. Creating Space There is a human-centric shelf. There is a long dinner table. Human e...

Come At Me PacSun Everything and everyone is all about the metaverse right now. Brian is starting to think that the “metaverse is just the internet now.” Maybe it is, hence why some think NFTs, crypto, and bitcoin are part of the metaverse as well.  When we think about DTC we have to remember what the entailed vision was: “to disrupt the existing industry or category with a product that is equal t...

The Pain of Privacy Updates and Acquisition Tracking HigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products. We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a t...

Workshopping the launch of a “Brand New Item” LIVE, ON AIR: Gabi is an Amazon guru, and the VP of Amazon Strategy for Garden of Life, a wellness company on a mission to empower extraordinary health “The great thing about Amazon is it is the window into the mass market.” -Gabi There are some perks to selling products on Amazon. Many individuals are typing and searching for products, they’re spoiled...

Workshopping for the Future Joe Fisch is the CEO of Wine Access, a web platform that makes it easy to discover wines through expert curation and their satisfaction guarantee. Wine Access is all about curation, content, and customer service. Joe believes that these three things are the core to Wine Access and everything else builds around it “Any time I'm meeting with anyone on my team, I always as...

For the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now! The Forever Changing Landscape of eCommerce {00:06:20} “But there's a language also in the thought process and the way that we...