Industry Transparency Podcast

A quick note before you listen: We recorded this conversation before UNPA announced it will close at the end of 2026, following Loren Israelsen's retirement after 34 years leading the organization and 46 years in the industry. It's a solid record of the perspective he's brought to this space for decades. In this episode, Len Monheit sits down with Loren Israelsen, Founder and Presid...

Ashwagandha has become a billion-dollar category, and with that growth has come scrutiny, regulatory noise, and a wave of misinformation that threatens to undermine an herb with thousands of years of traditional use and over 130 clinical studies behind it. In this episode, ITC CEO Len Monheit sits down with Blake Ebersole, founder and president of NaturPro Scientific, to unpack what's really...

Postbiotics are gaining traction. But beneath the buzz lies significant confusion about what they actually are and how they work. Our latest global supplement survey reveals that postbiotics are far from just a trend. Consumers are actively using them for digestive health, immune support, and skin concerns, yet a critical gap still remains. Both the industry and consumers struggle to clearly defin...

What's really driving supplement purchase decisions, and how can marketers, formulators, ingredient suppliers, and investors use this data to make informed decisions? Join Len Monheit and Steve Imgrund as they dive into the latest Industry Transparency Center data from over 4,000 supplement consumers across the US, UK, Germany, Italy, South Korea, Australia, and India to uncover how people ta...

In this episode of the Industry Transparency podcast, Steve Imgrund and Len Monheit explore the growing importance of third-party certifications in the natural health and ingredients industry, with a spotlight on the collagen category. As the collagen market continues to expand, theres an increased call for transparency from both consumers and clinicians alike. With the rise of many types and form...

What’s driving consumer decisions in the ever-evolving world of functional food and beverage? In this episode, Len Monheit and Steve Imgrund unpack the latest findings from ITC’s 2025 Functional Food and Beverage Report offering a data-driven look at consumer expectations, ingredient preferences, and opportunities for brands to better align with real-world demand. Tune in for a discussion around:...

Welcome to the debut episode of the Industry Transparency Podcast! Join Len Monheit (CEO of ITC, Executive Director of GPA and CSA) and Steve Imgrund (Marketing & Communications Director) as they unpack key takeaways from Vitafoods Europe 2025, a show that brought new energy, international reach, and candid conversations about the future of the health ingredients industry. In this episode, the...