Michelle Keckler and Danielle Neely

Industry Edge

Business EN ↓ 39 episodes

Welcome to the Industry Edge podcast, where we dive into stories, strategies, and insights from leaders shaping the world's hardest-working industries. If you're passionate about making a big impact in B2B, you're in the right place.

Author

Michelle Keckler and Danielle Neely

Category

Business

Podcast website

kncmarketingagency.com

Latest episode

Feb 5, 2026

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Episodes

More Than a Box: Faith-Led Leadership in the Corrugated Industry 05.02.2026

In this episode of the Industry Edge podcast, host Danielle Neely interviews Derrick Wilson, the general manager of Nashville Box. They discuss the importance of corrugated packaging solutions, the significance of building relationships with customers, and the common pain points faced by businesses in the packaging industry. Derrick shares insights on the necessity of growth in business, the value...

The Future of Utilities: Sustainability, AI, and Integrity 08.01.2026

In this episode of the Industry Edge podcast, host Danielle Neely interviews Robbi Dickens, Senior Manager at Eisner Amper, who specializes in business process transformation and internal audit engagements. Robbi shares his journey in the utility sector, highlighting a significant case study where he helped transform a troubled water system in Louisiana. The conversation delves into the importance...

The Power of Building Your Personal Brand on LinkedIn Video 18.12.2025

In this conversation, Shannon Culpepper emphasizes the importance of building authentic connections and relationships online. She has been successful doing this, as she has 25K Followers on LinkedIn and making more connections daily. Our discussion highlights the value of being kind and nurturing real relationships in the digital space.

Building People-First Cultures with Daniel White from Pan-Oston 01.10.2025

In this episode of the Industry Edge podcast, host Danielle Neely speaks with Daniel White, HR and Safety Manager at Pan-Oston, about effective HR strategies, onboarding processes, and the importance of workplace culture in retaining employees. They discuss the challenges of attracting younger talent in the manufacturing industry and how Pan-Oston has adapted its hiring practices to improve employ...

The Predictive Hiring Model: Building Teams That Last 11.09.2025

In this episode, Danielle Neely interviews Chad Carter, an expert in predictive hiring. They discuss the importance of a structured hiring process, common mistakes organizations make, and the five essential attributes to look for in candidates. Chad emphasizes the significance of employer branding and the role of soft skills in hiring. He advocates for viewing hiring as a strategic discipline that...

How To Tell Your Story Without Making It All About You 21.08.2025

In this episode, Danielle Neely discusses the importance of storytelling in marketing, emphasizing the need for brands to focus on their customers rather than themselves. She outlines four key strategies for effective storytelling: making the customer the hero, using origin stories to build trust, sharing transformation stories, and humanizing the brand by showcasing real people. The episode concl...

Built to Last: Creating Legacy in Family Owned Business 14.08.2025

In this episode of the Industry Edge Podcast, Michelle interviews Justin Larson, Owner of Family Water Treatment, a third-generation family business specializing in water treatment solutions. Justin shares his journey from a career in vehicle manufacturing to joining the family business, emphasizing the importance of customer care, innovation, and maintaining a healthy work-life balance. He discus...

Don't Just Hang Your Core Values: Live Them 07.08.2025

In this episode of the Industry Edge podcast, host Danielle Neely discusses the importance of not just having core values but actively living them within an organization. She emphasizes that core values should be integrated into hiring practices, rewarded, communicated regularly, and made tangible for employees. Through real-life examples, such as the BOLD campaign at Toyota Material Handling Mid-...

Strategic Growth Done Right at BAR Environmental With COO, Mark Young 10.07.2025

Mark Young is the COO of BAR Environmental, a company specializing in water and wastewater equipment and services. With experience scaling local and national brands, he leads BAR's service operations, marketing strategies, and manufacturing partnerships.  In this episode… Many B2B service companies struggle to scale while maintaining high-touch customer relationships and operational excellence. As...

Scaling Sales: How To Build a Sales Organization That Actually Delivers With Angela Rakis 03.07.2025

Angela Rakis is the Founder of Metis Sales Solutions, a consulting firm focused on helping companies create sales growth strategies and implement sales teams. With over 25 years of experience in sales, she has sold for IBM and Xerox and served as a sales leader at various midsize companies. In this episode… Sales leaders at growing companies often struggle to keep pace with rapid changes in techno...

Leading With Grit and Candor in Manufacturing Operations: Mark Carlton 19.06.2025

Mark Carlton is the Director of Operations at Schaefer's Electrical Enclosures, a leading manufacturer of customized electrical enclosures. In his role, he oversees daily operations and strategic initiatives to ensure the efficient production and delivery of high-quality products. With nearly 20 years of manufacturing experience, Mark has held various roles at Schaefer's, including Project Manager...

Empowering the Future of Automation: Cathy Rinne on Content & Inspiring Young Talent 12.06.2025

Cathy Rinne is the Co-founder and President of Flex-Line Automation, a family-owned industrial automation company. Under her leadership, Flex-Line earned the Women-Owned Small Business (WOSB) certification. Cathy also creates content on TikTok as The Conveyor Cougar, where she shares her 40 years of experience in the factory automation industry.  In this episode… Many industrial businesses struggl...

Revolutionizing Food Service: How AI & Smart Equipment Ease Industry Stress With Greg Richards 05.06.2025

Greg Richards is an Independent Consultant and Project Manager for the Kitchen Innovation Awards at the National Restaurant Association Show, a network for food service innovation and inspiration. He is also the Founder of GBR Consulting, where he advises on food service technology and equipment strategy. With over two decades of experience in food service equipment and technology, Greg focuses on...

The Biggest Misconceptions About the Automation & Robotics Industry With Lauren Rinne Van De Mark 29.05.2025

Lauren Rinne Van De Mark is the Sales and Project Manager at Flex-Line Automation, Inc., a family-owned industrial automation company. Born into the business and growing up alongside the company, she is the third generation of her family to work in automation. Lauren played a key role in Flex-Line's evolution from conveyor systems to advanced robotics and end-of-line automation solutions.  In this...

The Calling of a Leader: Faith, Business, and Purpose With Tom Camacho 22.05.2025

Tom Camacho is the Chair of C12, the nation's leading peer advisory forum for Christian CEOs and business owners. He served as a US Army Officer and helicopter pilot during Operation Desert Storm before holding manufacturing and organizational development roles at General Electric. After transitioning into ministry, Tom served as a church planter, ordained pastor, and national leadership coach, de...

NVH Testing Evolution: Internal Combustion Engine to Vehicle Electrification With Randy Rozema 15.05.2025

Randy Rozema is the Director of Applications Engineering and a Principal at ACS, which delivers equipment, controls, and facilities solutions to the automotive, aerospace, energy, and industrial manufacturing industries. In his role, he develops design criteria and oversees the construction and testing of advanced test facilities. As an acoustics and vibration engineer, Randy specializes in produc...

Steel & Strategy With Angie McKuin: A Fourth-Generation Leader at PMS Steel 08.05.2025

Angie McKuin is the Business Development Manager at PMS, Inc., a custom steel fabrication company serving industrial and agricultural businesses. She is a fourth-generation employee of the family business.  In this episode… Family businesses face a unique challenge to honor long-standing legacies while evolving for future growth. Balancing tradition with innovation can feel like a gamble. How can...

Finding Your Right Hand: How CEOs Can Hire, Trust, and Scale With the Perfect Second-In-Command 01.05.2025

Heather Stone, PhD, MBA, is the Founder and CEO of Practical PhD, a leadership consultancy that helps CEOs and their second-in-command executives build effective, scalable partnerships. As a four-time company president, two-time business owner, and award-winning instructor, she created the Getting the Right Hand Right leadership training program, which offers frameworks for executives to structure...

From Corporate to Construction: Pete Hayes on Family Business & Growth 24.04.2025

Pete Hayes is the Branch Manager of The Hayes Company's Nashville branch, Hayes Insulation, which provides insulation solutions for builders and homeowners. Before launching Hayes Insulation, he worked in the automotive industry at Nissan Motor Corporation. With eight years of experience in construction and a lifetime of exposure to his family's business, Pete specializes in small business develop...

Clean Facilities, Stronger Business: The Hidden Power of Professional Cleaning With Israel Woodson 17.04.2025

Israel Woodson is the Founder and CEO of HydroCare Cleaning and Restoration, an independent company specializing in commercial tile restoration, residential floor cleaning, and water removal services. He grew up immersed in the flooring and construction industries through his father's business. After nearly a decade of owning a retail business, Israel founded HydroCare in 2011.  In this episode… M...

Work-Life Blend: Strategies for Success Without Sacrifice With Charles Scott 10.04.2025

Charles Scott is an executive mentor who helps individuals achieve ambitious goals while crafting meaningful lives. After a 14-year career at Intel Corporation, he co-founded the non-profit Team See Possibilities, which offers scholarships and mentoring to college students with vision impairment. Charles also developed an executive workshop titled "What Do You Want to Be When You Grow Up?," which...

How High-End Video & Photos Build Trust and Drive Revenue With Justin Kelly 03.04.2025

Justin Kelly is the Owner of Fifth & Broad, a media production company. He is also the Deacon of Audio Visual at Edgefield Church. Before founding Fifth & Broad, Justin was an Audio Technician at Bryan College and Westwood Baptist Church and the Director of Visual Content at South Street Co. In this episode… In industries like manufacturing, construction, and distribution, standing out in a crowde...

Building Resilience: How To Heal, Lead, and Thrive With Reggie D. Ford 27.03.2025

Reggie D. Ford is the Founder and President of RoseCrete Wealth Management, a financial services company for high-net-worth clients. He is also a Wellness and Resilience Architect at RoseCrete Wellness Company, where he works with corporate teams, educational institutions, and sports organizations to foster cultures of mental wellness and peak performance. As an award-winning entrepreneur, keynote...

The Construction Sherpa: How 1 Degree Can Make a Big Impact 20.03.2025

Jason Sain is the Founder of 1 Degree Consulting, a consulting company for the construction industry. Through 1 Degree Consulting, he implements small, incremental changes that lead to significant improvements in the lives of individuals within the construction sector. With 25 years of experience in construction leadership, Jason has served as Executive Vice President, VP, and COO of various const...

Faith in Action: Integrating Biblical Leadership Into Business With Duane Murray 13.03.2025

Duane Murray is the Principal Chair of C12, a leading peer advisory forum for Christian CEOs and business owners. Before joining C12, he served as an Executive Pastor at Thompson Station Church, where he led local development, international missions, and church planting efforts. Duane began his career in the healthcare space, serving as the CEO of a 12-physician orthopedic surgery group, driving p...

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