Jay Powell
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Author
Jay Powell
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
10 Easy Steps to Failing Your Investment Pitch 23.12.2022 1:01:41
Want to know how to get an investor to skip on your project? How to easily scare off even the most positive one? How to make no one reply to your email? Or how to make sure no one dares to invest any money into your studio? Here we will go through 10 simple steps to achieve this! Let me roast the most common mistakes the industry makes when talking to investors. #pitchyagame #videogamepitch...
What is XSOLLA and how can it support your game with Chris Hewish. 19.11.2022 1:10:13
On today's show, we have Chris Hewish, president of XSOLLA and we will be discussing how XSOLLA can support your game. Just a few questions we will have for Chris are: What was the motivation behind starting Xsolla? What does the future hold for your company and its customers? Are exciting things on the way? twitter.com/Xsolla linkedin.com/company/xsolla facebook.com/xsolla.inc instagr...
Indie Game Publishing and What Working With a Publisher Could Look Like for an Indie Team 23.10.2022 1:03:19
Our special guest today is Lauren Hunter, a producer from Square Enix! Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, important things new teams might not know when pitching to a publisher, and what working with a publisher could look like for an indie team. Follow Lauren on Twitter attwitter.com/Laur...
Supercharge your Pitch to Investors and Publishers 18.10.2022 1:06:04
In a competitive industry, standing out is key to securing an investor or publisher. The Xsolla Funding team is joined by Joanie Kraut from Women in Games International and Tiffany Otto from Indiecade as we discuss important things to know when seeking funding, and how to differentiate your game’s unique selling point. #gamedev #gameinvestors #money...
Simultaneous Launches as an Indie Studio 18.10.2022 58:08
Redstart Interactive's taken a blended approach to simultaneous and staggered launches as a small indie studio! Vicky will talk about how the team's done a healthy mix of both, including a six-platform launch for their most recent release, Get-A-Grip Chip and the Body Bugs. #indiestudio #gamelaunch #indiedev #gamedev
Play like Lebron, but from your couch: Fun and realism in mobile sports games 18.10.2022 1:01:49
This talk is all about the challenges of balancing fun and realism in sports simulation games. From managing players' expectations to designing experiences that allow anybody to become a champion without working for it. In short, how to allow players to live their dream, without involving any star or magic fairy, but with plenty of athletes and numbers! &n...
How to recognize the best influencer for your game 17.10.2022 1:02:50
Industry experts share their experiences working with creators from various perspectives. They will share their best practices including the do’s and don’ts when searching for creators to work with. Recognize key personality and business acumen traits in creators to match with your game. #gaminginfluencers #gamingstreamers #twitch #youtube #tiktok
How to Assemble an Indie Team 17.10.2022 59:47
At some point, most indie game teams dream of making a smash hit title but in the very beginning, they would always face some hurdles. It is fine if one is comfortable being a one-man army but to create something significant one may need to assemble a dream team. When I started out, there was no specific guidance available regarding indie team forma...
Government Grants and Contracts for Indie Game Studios 15.10.2022 1:02:08
COVID aid for small digital businesses has vanished, but did you know there’s many obscure grant programs and government contracts indie studios might actually qualify for? Learn how to put together a business profile as a studio, how government funding differs from publishers, and what you need to put in your proposal to secure a bid! #gamedev #gam...
Getting Diversity and Culture Right in the Game Industry 15.10.2022 1:01:47
WRKS Games is a fully remote game developer and publisher of independent games, with a high performance 32 hour work week, a broad international spread of people from predominantly under represented groups and have a 0% volunteer attrition rate in 4 years. Getting this right is not hard, I will show you how we did it. This is a summary of how to build a r...
Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures 14.10.2022 1:16:01
Join us as we talk with Marcela Torres, CMO of Joystick Ventures and we will discuss if there is some kind of magic formula to marketing your game. The topics we will discuss are: 1. Branding/Marketing/Sales are not the same thing. 2. Is pushing wishlists effective? 3. Content needs to add value (define that value yourself). 4. There's no one formula for all games. Follow Marcela on Twitter: twitt...
Investing in Indie Games 14.10.2022 1:04:56
On today's Indie Game Business, we have Ivan Carillo from Joystick Ventures and we will be discussing investing in indie games. The topics covered will be. 1. Joystick Ventures Fund. 2. Why invest in indie games? 3. When is a good time for a studio to consider investment? 4. What is the best way to approach investors? Follow Ivan on Twitter: twitter.com/krriyo To learn more about the s...
Free demos! The secret to instant visibility! 14.10.2022 1:01:33
Looking to get more visibility on your Indie Game? Recently clever developers have discovered that creating a free version of their game can radically increase their visibility. In this extremely practical talk with actionable steps that you can take to create a demo that can earn you thousands of wishlists. Attend this talk to: See actual examples of real games that have benefited fro...
Found in Translation: Cultural Takeaways for a Global Era 14.10.2022 1:01:28
Chris will talk about his decade-plus experience in working in Japan for all manner of organizations, spanning public and private sectors, start-ups and multinationals, and how it shaped his own philosophy on company culture and individual career development. We’ll also dive into how that philosophy is applied at Genvid, a globally distributed company with over...
Fostering a People First Studio 13.10.2022 1:00:36
Our relationships with our studios and the way we work for them are changing at a rapid pace. For many, working from home has surfaced and emphasized how removed we are from our studio goals and teams, and it can leave us feeling undervalued, overtaxed, and disconnected - feelings that aren't healthy for the team member or the studio! I believe thi...
Fireside Chat with Liz Pate, COO of Tripwire 13.10.2022 58:41
Liz will talk about her background and how she came to be COO of Tripwire, along with what a COO does and why they are important for game studios (especially ones who want to grow and sustain).
Communicating Science Through Play 05.10.2022 57:57
With today’s technology, we should be able to advance education by teaching high-level science topics to the public. What's taking so long, and how can we use technology to make learning fun and reach new audiences? Join a panel discussion with an interdisciplinary team who created Microscopya, a science communication game exploring the beautiful universe inside the h...
Calling all leaders, even if you don't think you are one, you need to be one! 03.10.2022 1:00:32
But you can only have ONE LEADER, RIGHT?! How can everyone be a leader on a small team? Simple, Small Team - Stuff to do - Everyone takes ownership and gets it done! How to set up smaller remote teams so that everyone has autonomy, ownership, and direction. Create a highly functioning team of owners and drivers even if they are just used to IC (individual contribution...
Build Your Studio, Not Your Game 01.10.2022 1:02:31
Making a game is nice. But building a studio may allow a developer to keep making lots of games for decades. Join Tom as he talks about bringing business sense to the passion of game development. #gamedev #gamestudio #videogamedev #gamedevelopment
Bringing Inclusive Development to your Production Process 30.09.2022 1:03:09
Carolina will talk about her work with producing impact games. These are games that in addition to being fun to play, also have deeper connections to the communities and cultures portrayed in the games. Carolina has worked on impact game projects in Central America, Asia, and the Middle East with focuses ranging from maternal health and civic engagement. She champions an inclusiv...
Better Playtesting for Indie Developers 29.09.2022 1:03:41
Top game development teams know that regular playtesting is the difference between a successful launch, and being forgotten at the bottom of the Steam charts. However many of the tools large game studios rely on are out of reach from indie and small game teams, due to being expensive or requiring specialist skills. This discourages small teams from doing playtesting, which has an impact on t...
Diversify Gaming: Africans Telling their own stories through Games from Africa by Africans 28.09.2022 19:59
Overall view on the African Games Industry ecosystem, How African studios and Developers are striving to put a mark on the western saturated Games market. #africangamedevs #gamemarketing #gamediversity
360 IP - Creating a multiverse on all platforms 27.09.2022 58:18
IP has evolved from written word for the masses to technology-driven narrative curated for the single viewer. New technologies and platforms have pushed consumers and society to think in a more immersive and 360 way, interconnecting areas such as gaming, film, and music. This is most pronounced in the growth of the gaming ecosystem, where gaming has evolve...
Game Events, Startups, Raising Capital, and What to Expect as a Game Dev with Pontus Mahler 17.09.2022 1:50:15
Pontus Mähler joins us today to discuss game events post-covid, beginning a startup, raising capital from publishers/investors, and what the Global Top Round Conference is all about! Global Top Round Conference 2022, Game Events post-covid, finding co-founders for your startup, raising capital from publishers and investors. twitter.com/bzlapped facebook.com/pontus.mahler linkedin.com/in/pont...
How Successful Education in Esports Can Lead to More Successful Indie Developers with Caleb Smith 02.09.2022 1:01:47
On today's Indie Game Business, we have Caleb Smith, owner of Triangle Esports Academy! We are discussing how interest in esports leads to video game development careers, esports in K-12 and collegiate education, esports education in K-12 and colleges, and all things esports! You can follow Triangle Esports Academy on social media at: facebook.com/triangleesportsacademy twitter.com/triangleesports...
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