Jay Powell
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Author
Jay Powell
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Navigating Layoffs - A Fireside Chat 19.03.2023 1:02:30
<div id="textbox" slot="input" class="style-scope ytcp-social-suggestions-textbox" aria-required="false" aria-label="Tell viewers more about your stream (type @ to mention a channel)" aria-invalid="false" contenteditable="true">Join Tina Merry and Heather Chandler as they explore some of the best practices for navigating l...
Gaming for Growth: Driving Economic Development in the Global South 19.03.2023 58:18
By leveraging the power of gaming and emerging technologies, we can unlock new opportunities for growth and innovation in the Global South. We will discuss how gaming can create jobs, promote entrepreneurship, and drive investment in infrastructure and education. We will also examine case studies from the region that highlight successful gaming-based economic development initiatives. Join us for a...
Automate Your Way to Audience Happiness 19.03.2023 1:02:02
This talk is for the indies! Hello you wonderful tiny teams! You've found yourself with an audience, but now what? How can you keep them happy? This is how to cut down on customer response so you can get back to development. This talk should leave self-publishing devs with the knowledge of how to maintain and grow a player base throughout development (and not end up hating your fans). #IndieGa...
Prepping for GDC 18.03.2023 1:10:07
Welcome to IndieGameBusiness, where we help indie game developers succeed in the gaming industry. In this episode, Jay talks with Yug Blomberg about prepping for the Game Developers Conference (GDC) Yug shares his insights and tips on how to make the most out of GDC, from networking strategies to planning your schedule and making a great impression. Whether you're a first-time attendee or a se...
Why Having a Strong UX Strategy is Important for Your Game 24.02.2023 1:05:46
Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest. Join us as we dive into the importance of having a strong UX strategy in the development of your game, the significance of inclusion in gaming, and the ethics behind creating games that are no...
Preparing For A Conference When Looking For A Publisher 17.02.2023 1:10:31
In this episode of Indie Game Business, we have Klaas van der Stroom, a Business Developer & Publishing Scout from Representing Games, as our special guest. Join us as we discuss everything you need to know about Preparing For A Conference When Looking For A Publisher. From deciding which conference to attend and selecting publishers to reaching out to them and preparing for the meeting,...
What Publishers are Looking for in Your Game. 09.02.2023 1:45:19
On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what publishers look for when considering a game for publication. He discusses the ideal pitch, common pitfalls to avoid, the importance of business development, and what information can set you...
Global Game Jam and it's Impact on the Video Game Industry 30.01.2023 58:29
Join us as we sit down with Tim Cullings, Executive Director of Global Game Jam, to discuss the organization, the event, and the impact it has had on the game industry in its 15th year of operation. Global Game Jam (GGJ) is a worldwide event taking place from January 30th - February 5th in over 700 locations and 100 countries, fostering community, collaboration, and creativity among game ent...
What it Really Takes for Commercial Game Success 24.01.2023 1:27:55
Today's Indie Game Business is all about making your game a success! We are talking with Michael Brown, founder of Vicarious PR and he knows his stuff. The topics we will be covering are marketing, marketing budgets, game design, game discovery, and much, much more. Check out Vicarious at https://www.vicariouspr.com/ https://twitter.com/vicariouspr https://twitter.com/videogameprguy To learn more...
Extend the Life Span of YOUR Game! 24.01.2023 1:01:00
Today we have a special episode featuring Tim Penix from Player 2, Monica Mendez and Matthew Jakubowski from Warp World. We'll be discussing how creators can utilize interactivity to engage with their viewers and extend the lifespan of their games. Player 2 and Warp World offer tools to help creators do just that, so be sure to check out their websites at https://www.player2.gg/ and ht...
Why You NEED a Good Producer for Your Video Game 24.01.2023 1:17:28
Today we are talking with James Barrell, game director at Amber about why you need a good producer for your indie game. What does a producer do? Why do I need a producer? Is having a producer worth it? Will a producer help us? We will answer these questions and MORE on this Indie Game Business! twitter.com/functionalidiot To learn more about the show or our online business matchmaking events for i...
Charity + Video games with special guest Alyssa Sweetman 06.01.2023 1:28:16
Join us with our special guest Alyssa Sweetman, Strategy Executive at Player 2. We'll be discussing the intersection of charity and video games, and how social impact can help a game. We'll also cover in-game charity activations and the importance of mindful messaging and cultural awareness. Check out Player 2 at https://www.player2.gg/ and follow Alyssa on Twitter at twitter.com/alykkat and Linke...
African Games and Market Relevance 29.12.2022 1:00:07
This session discusses how Investors and Publishers can balance cultural sensibilities when making investment decisions about games from Africa and the African diaspora. #gamedeveloper #gamedev #gamepublisher #gameinvestment
Fireside Chat with Alan Wilson, CEO of Tripwire Interactive 29.12.2022 1:03:05
Fireside Chat with Alan Wilson, CEO of Tripwire Interactive To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to...
How Can I Improve My Steam Page? 29.12.2022 1:00:00
Chris will do a live review of several Steam pages from conference attendees. He will discuss what's working and offer tips on how on to improve the page. If you want your Steam page to be considered for review, please email your Steam page link to heather@powellgroupconsulting.com. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.busines...
How to Generate More Organic Traffic by Keyword Installs 29.12.2022 1:02:49
To collect organic installs from search, you need to make it easy for users to find them in the search. It is logical that the higher your app is in the search for a specific search request, the more users will see your application and download it accordingly. One of the main ways to attract organic users from search is through keyword installs. Due to downloads by keywords, the application rises...
How to Talk to Anyone 28.12.2022 59:31
Rob Lawless has held over 5,100 hour-long conversations with complete strangers. In this session, you'll learn and practice the framework he uses so you can connect with anyone in your industry and beyond! To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.c...
Hundred Days: a winemaking simulation game and its self publishing strategy 28.12.2022 1:12:59
Releasing an indie game looks more like a marathon than a sprint: last year Broken Arms Games release a game called 'Hundred Days - Winemaking Simulator', in this session we will go through a post-mortem analysis of Hundred Days release and post-release strategy. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Busines...
Legal Matters for Professional Gamers & Streamers 28.12.2022 1:03:32
Justin will discuss legal matters that professional gamers and streamers should be aware of. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/i...
Making Cents in a 'Post-Pandemic' World: Navigating Fundraising 26.12.2022 1:05:21
In a world struck by war, a pandemic, the rapid proliferation of 'metaverse' technologies, mass layoffs, and an imminent recession, how can indie game developers survive and thrive in the current economic climate? This fireside chat will focus on sharing insight, advice, and resources around games market trends and existing funding opportunities via grants, accelerators, publishers, VC funds, and...
Marketing Best Practices to Boost Your Game's Launch 26.12.2022 50:52
When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community. To learn more about the show or our online business matchma...
Starting a Studio with No Experience 26.12.2022 1:11:25
Before starting her studio, Alina had no games industry experience. This session is about how she got started by using the resources already out there - books, YouTube, participating in an accelerator - to make it happen and the hard lessons learned along the way. To learn more about the show or our online business matchmaking events for indie developers visit:...
The Art And Perspective Of VO: How to Incorporate VO to Enhance Your Game 25.12.2022 1:04:06
Eli and Bonnie will talk about the importance of VO in early game development. The value of proper representation in games and the costs to acquire the appropriate talent that can not only bring the desired voice, but the life experiences that we as a talent brings will further enhance the gaming experience of the consumers. To learn more about the show or our online business matchmaking eve...
The Value of Community Building 25.12.2022 1:01:37
You have an epic game currently in development, and you're ready for your future players to get excited and involved! But how? Community building is more than just sharing your release date on Twitter or starting a Discord server. That's where Community Managers come in! Community Management is one of the most misunderstood roles in the games industry, but one that ha...
The Dance of Production: Finding the Production Rhythm for Your Game & Team 23.12.2022 1:09:59
It takes two to Tango, it also takes two to Waltz, and to Salsa! Even though the timing, movement, characteristics, and music are different, they're still dancing! Just like game production! Different teams call for different production processes! This talk will explore a couple of production approaches and the importance of finding what fits the team to ensure a prod...
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